In This Issue
UK pet care market to grow 8.6%, reaching £4.5 billion by 2021
Could this dog bowl be a bestseller in 2017?
Lily's Kitchen rated UK’s top ethical pet food firm
Johnston & Jeff invest in small animal housing production
Get your ticket for the Pet Industry Federation Awards
Pooch and Mutt wins The Grocer New Product Award
SureFlap wins innovation award for third year running
Pets Corner aids vital research of whales and dolphins
Get your own copy of Pet Trade Xtra
Conwy tops bad behaviour charts for dog owners
Eukanuba celebrates extraordinary dogs at Discover Dogs
Stock up on ORIJEN freeze-dried treats for Christmas
Change Facebook profile picture to help raise funds for Dogs for Good
Pet retailers have an easy way to combat ‘Stage Fright’
Tetra launches innovative 3D mobile app
Pets at Home upgrades its website to boost sales
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Tetra launches innovative 3D mobile app
 
Tetra has launched an innovative new mobile app to help potential fishkeepers envisage how an aquarium might look in their home.

The 3D app which is integrated within Tetra’s Aquatics app illustrates various Tetra aquariums allowing users to choose a tank which is the right size, shape, and colour for any room. Tetra hopes the launch will encourage more consumers to take up the fishkeeping hobby by making it easier for them to visualise how an aquarium might fit into their lifestyle.

By placing the place marker provided in the chosen room, the app  virtually creates Tetra aquariums on the user’s device allowing them to quickly and easily select from Tetra’s range of tanks including its children’s themed Peppa Pig aquarium, the stylishly designed Cascade Globe, and the Starter Line 54L which is perfect for beginners. Once the desired aquarium has been selected, users are provided with details of their local store allowing them to make a purchase.

Giuliano Buccino, Head of Marketing at Tetra comments: “Choosing the right aquarium for your home can feel daunting, especially as it can be difficult to predict exactly how it will look once it’s fitted.

"At Tetra, we’re passionate about making fishkeeping even easier than before and welcome new people to the hobby which is why we have developed this innovative new app to allow potential fishkeepers to feel happy and confident when it comes to purchasing an aquarium.”

After joining the fishkeeping hobby, the Tetra Aquatics app can be used to help with ongoing maintenance offering a quick and simple way to test the most important water parameters within the tank for ultimate fish wellbeing and happiness.

To download the app please go to Google Play or the App Store and search Tetra Aquatics. For more information about Tetra visit http://www.tetra.net/en
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