In This Issue
Pet food firm completes £900,000 production facility
Pet retailer welcomes law to microchip pet cats
Be:Loved range wins prestigious UK small business award
PATS Telford shapes up for biggest-ever show
Funding helps treat supplier move into bigger premises
Jollyes opens its 90th store in the UK
Pet hospital completes £2m expansion, creating 10 new jobs
Mr Bug wins prestigious innovation award
New cat toy range available at Pedigree Wholesale
Pet food pioneer takes top sustainability award
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High food inflation is damaging consumer confidence
Bira backs calls for Business Rates Relief for Scotland
New study identifies cancers as health priority in Boxers
IVC Evidensia announces StreetVet as UK charity partner
Introducing Petello Yak Cheese Peanut Butter dog chews
CSJ-backed TEAM GB jubilant after world event
Get season-ready with Walter Harrison's
The best of last edition of Pet Trade Xtra
ITV announces investment in pet brand
Popular pet shop set to close in July
Pet firm doubles sales after trade barrier removed
TV personality launches pet collection in Poundland
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Mr Bug wins prestigious innovation award

 

Mr Bug is one of 50 successful projects to have been announced from four key competitions in the latest Farming Innovation Programme milestones.

 

Following the completion of four substantial competitions under the Department for Environment Food and Rural Affairs’ (Defra) Farming Innovation Programme, 50 projects have secured valuable funding.

 

This will allow them to advance their innovations that aim to address some of the key issues facing the farmers and growers in England.

 

The competitions, which were again delivered by Innovate UK’s Transforming Food Production challenge, covered a range of important innovation areas, including climate-focused solutions, farming technology and smaller research and development (R&D) concepts still at their early stages.

 

In each case, the ability to demonstrate a project’s role in meeting net zero, productivity and sustainability ambitions across the food space was key to their success.

 

For all its light-hearted messaging and whimsical brand identity, the fact remains that Mr Bug is operating in a cutting-edge farming environment offering significant sustainable upsides.  

 

The irrefutable evidence is that farming insect protein offers the planet an altogether lighter touch on the environment (using less land, feed and water) than traditional farming, the reality remains that there is still plenty of wiggle room for further feedstock improvements; namely avoiding feed that could be used for human consumption OR optimizing the best feeds which supports optimum mealworm growth and protein counts.

 

The successful pitch put forward by the Devon-based Mr Bug team revolved around solving the key bottlenecks that continue to stifle a significant reduction in mealworm protein production costs; such as feedstock and labour by introducing invaluable, time-saving automation.

 

The invaluable Innovate award will enable Mr Bug to dig deeper into mealworm behaviour, developing ‘self-cleaning’ rearing trays that use the movement of the mealworms to clear waste coupled with robotic cameras and heat sensors to not only identify optimal feeding, but act as an ‘early warning’ system with regards disease or unwelcome pests.

 

“We’re very proud of our pioneering work with the University of West England,’ explains Mr Bug co-founder, Conal Cunningham. “However, cutting-edge AI and robotics monitoring doesn’t come cheap, so we’re very appreciative of our prestigious Innovate grant.”

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