In This Issue
Business as usual for pet retailer rescued from administration
Pet retailers shine in window display competition
Watchdog upholds complaint against pet food supplier
DogsInYellow awareness walk marks turning point
SUPERZOO opens registration with focus on product discovery, professional growth and industry connection
Tickets on sale for Business of Pets Conference 2026
Jollyes Pets on the hunt for over 160 new locations
Benyfit Natural launches 'One Order, One Tree' initiative
Clare Balding shares tips for creating dog‑safe garden
Flotation devices reshape dog accessories category
Purina Europe reaches regenerative agriculture milestone
Get your own copy of Pet Trade Xtra
Benebone strengthens its European partner support
OATA joins forces to launch Scottish & Welsh election manifesto
Pioneering research from Royal Veterinary College
Ceva Animal Health appoints deputy CEO
The best of last edition of Pet Trade Xtra
Future-ready pet food sector strategy revealed
Frozzys unleashes bold new look for signature range
Bricks-and-mortar pet shop closes to focus on online side of business
Yorkshire clothing brand launches dog harnesses
Pedigree Wholesale expands exclusive SportsPet range
Award success boosts innovative cat product
CONTACT US NOW

Find out how Pet Trade Xtra can help to promote your business and products.

Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


Pedigree Wholesale expands exclusive SportsPet range

 

SportsPet has launched its latest innovation in pet play – the new SportsPet Seamless Team Balls, arriving exclusively through Pedigree Wholesale. Designed to redefine durability and performance, these balls introduce a stitchless construction that sets a new standard for dog toys.

 

Inspired by the same advanced heat-molding technology used in professional basketballs, SportsPet has engineered a ball that fuses every layer into a single, seamless surface. The result? A high-performance toy with no stitching, no weak points, and no compromise.

 

Traditional pet balls often rely on stitched panels that can fray, split, or snap under pressure. SportsPet’s stitch-free design eliminates these vulnerabilities entirely, delivering unmatched toughness for dogs that love to chase, chew, and play hard.

 

The SportsPet Seamless Team Balls aren’t just built to last; they’re built to perform. They offer an energetic, responsive play experience that keeps dogs engaged, active, and entertained. Whether it’s a spirited game in the garden or an all-out play session at the park, these balls are made for champions of every size and breed.

 

Why stock SportsPet Seamless Team Balls?

  • Strong Margins: Designed to deliver excellent retail profitability
  • True Product Differentiation: Stitchless design stands out against traditional toys
  • Pro-Inspired Innovation: Heat-molded technology adds premium appeal
  • High Durability = Repeat Sales: Builds trust and customer loyalty
  • High-Impact Merchandising: Eye-catching and easy to sell in-store

The exclusive launch with Pedigree Wholesale presents a valuable opportunity for independent pet retailers to offer something genuinely different in a crowded toy category.

 

 

With clear product differentiation through its stitchless design and professional-grade construction, the SportsPet Seamless Team Balls provide a compelling story at shelf level: helping retailers drive customer interest, encourage repeat purchases, and build trust with durability-focused pet owners.

 

By stocking the Seamless Team Balls, independent pet shops can tap into growing demand for longer-lasting, high-performance toys while benefiting from the support and distribution strength of Pedigree Wholesale. 

 

It’s a chance to stand out with an innovative product that delivers on both quality and margin- giving retailers confidence in a range that’s built not just for play, but for long-term customer satisfaction.

 

Retailers interested in stocking the new SportsPet range are encouraged to contact their Pedigree Wholesale representative for further details, ordering information, and merchandising support.

Facebook Twitter LinkedIn