In This Issue
Tetra celebrates 65th birthday with unique retail promotion
Finalists for the Pet Industry Federation Awards revealed
New jobs created with pet food company's £6m expansion
Junior bankers leaving high finance for the pet industry
Pet firm's expansion could lead to extra jobs
Pets Choice install defibrillators after heart attack incident
Tetra makes a splash underground with jaw-dropping aquatic installation
HOWND to offer up to 50% discount and prizes at PATS
A tasty antidote to over-priced pet snacks
Rising star Cotswold RAW makes PATS debut
Edgard & Cooper announces UK launch
PIF launches another new member benefit
Benyfit Natural set to make PATS debut
Meet the Natures Menu trade support team at PATS
Get your own copy of Pet Trade Xtra
Pet shop severely damaged by blaze
URICA partners with PetQuip to give members risk-free and debt-free access to cash
Mr Johnson's launches wildlife foods
Beaphar sponsors exotic birds at Linton Zoo
New supply chain director at Lily's Kitchen
BETA International's free coach service runs again
Muscle in with Blooming Pets’ new Muscle Toner
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A tasty antidote to over-priced pet snacks

The Dog Treat Company (DTC) returns to PATS (E63) at the end of an especially successful year that has seen this Devon-based business’s unrivalled reputation for superior dog snacking spread far beyond our shores to global markets as diverse as South Korea, Germany, Italy, Scandinavia and the United States.

In these more health-conscious times, when ‘hot’ topics like rising human obesity, ingredient integrity, food label literacy, GMOs and ‘free-from’ are increasingly being discussed and debated, it makes complete sense that our four legged-friends’ dietary requirements are also starting to be scrutinized like never before.

With dog obesity in the ascendancy and too many mass market dogs treats still consisting of over-processed, inferior-grade meats, synthetic scents, lurid artificial colours, inappropriate grains, and masking salts/sugars, it’s not surprising to learn that an all-natural, sustainably-sourced operation like The Dog Treat Company (DTC) is quickly securing a significant loyalist following.

This is one DEFRA-approved operation that sources all its core ingredients from the UK.  Its eggs and chicken liver are free-range and locally-sourced whilst the beneficial herbs, (central to each recipe’s distinct tastes and associated health benefits) are GMO-free and non-irradiated.

Having first made its name in highly desirable graze-style, home delivery snack boxes for the well-heeled pooch, this family-owned operation has quickly extended its operation by taking its quirky sense of humour and art deco pack designs into a series of highly collectible ‘treat tins’ covering every conceivable pet priority: Take My Breath Away, Run Free & Fabulous Fur to more specific human special occasions: God Save The Corgi (Queen’s 90th) and Woofarendum (Brexit vote).

Throw in the fact that DTC has recently been shortlisted for a Pet Quip award, aligned themselves with pet horoscope heavyweight Russell Grant and begun forging friendships with a number of    like-minded style brands (e.g. Pet’s Corner, Orvis stores) and you start to appreciate how this brand’s appeal is gaining momentum in every imaginable pet-friendly environment from pet-friendly pubs, garden centres and boutique hotels to holidays escapes and independent pet food chains.

More and more dog owners are deciding that their pet’s taste buds should no longer be taken for granted.

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