Retail trade association Bira said a recent guide released by the The International Longevity Centre (ILC) shows important steps shopkeepers must take to make their stores more accessible for the elderly.

The British Independent Retailers Association (BIRA), which works with over 6,000 independent businesses of all sizes across the UK, praised the International Longevity Centre (ILC) for the recent release of their informative guides designed to promote a healthier and more inclusive retail environment.

Bira said the new resources were 'invaluable tools' for retailers striving to enhance the shopping experience for older customers and individuals with varying needs.

The comprehensive series of five guides have been designed to offer practical tips and knowledge to help retailers understand and address the potential challenges faced by older shoppers.

The guides offer recommendations and real-life examples, and intend to help minimise the existing barriers that older people, individuals with limited mobility, or impaired vision, as well as those with caring responsibilities, might encounter while navigating local shopping environments.

It also provides useful signposts for further information and resources to aid retailers in improving their local shopping spaces.

Andrew Goodacre, CEO of Bira said: "People talk about the demise of high streets. There is no doubt they are changing and evolving, but they still play a major part is local communities. A healthy high street is good for the local economy, but it can also make a positive contribution to people’s lives. These guides offer valuable insight and tips for retailers to support healthy ageing and create business opportunities. Indie retailers care for their customers and the guide will only enhance the local shopping experience for everyone."