Award-winning Mr Bug is set to launch its next tranche of insect protein innovation for healthier living hounds in the shape of a handy superfood shaker. The product is designed to provide a generous dash of mealworm protein seasoning at mealtime.

Mr Bug founder Conal Cunningham said: “Feedback from consumer shows like Crufts highlighted to us how worried growing numbers of pet parents were concerning the contents of their dog’s favourite dog foods. Insect protein toppers are seen as a commonsense means of providing a generous dusting of nutritional vitality to any dog’s daily eating regime.”

Available in a 135ml shaker (£5.99), Mr Bug’s mealworm seasoning provides yet further proof of the Devon business’ ongoing commitment to sustainable thinking and the circular economy, by championing forward-thinking farming techniques that use only a fraction of the land, water and feed of traditional farms.

Mrbug.co.uk