Responding to growing consumer demand for pet products that promote bonding and well-being, Chuckit! is reinforcing its commitment to happy and healthy pets with the launch of a new stimulating and durable collection of Rope Tug toys – the Mountain Rope Tug, which was unveiled at PATS Telford.

Following the success of Chuckit!’s Rugged range for tougher breeds, the launch of the durable Nylon Mountain Rope Tug gives retailers even more ways to cater to the needs of this specific market, whilst also now being able to target smaller breeds with tough toy solutions too.

Boasting looped ends for easy grip, this addition is suitable for multi-dog play or tug games between dog and owner, making it the ideal choice for both socialised dogs, and those new to tugging who need a simple toy to help them learn the ropes. A versatile toy too, the Mountain Rope Tug boasts Chuckit!’s first softer rope exterior, meaning it can also be used indoors if rain happens to halt those mountain hikes.

Will Baggaley, Brand Manager for Chuckit!, comments: “Expanding our options for tougher breeds was important to us as we know durable toys for rougher play are not always  readily available for consumers, especially in smaller sizes.

"Made from a robust and hard-wearing material the Mountain Rope Tug is a great addition to the Chuckit! range and puts both bonding and fun at the forefront of dog ownership.”

The Small (RRP £7.99) and Large (RRP £10.99) Mountain Rope Tug will be available for retailers to browse on stand E10 at Pats Telford 2017.

For more information on Chuckit, visit: http://www.petproducts.co.uk/chuckit/.