In This Issue
Over half of UK pet care buyers would rather cut back spending on themselves than on their pet
Pet product is a 2018 Christmas bestseller...already!
Change at the top for Pets at Home
PDSA launches £250,000 vehicle to boost animal welfare
Meet a company challenging the UK pet obesity crisis
Harringtons launches new TV ad campaign
AQUA 2019 shaping up to be a fantastic show
New '5-Weeks-Free' pet insurance solution for vets
Canny Company’s new eye-catching Point of Sale
Pooch & Mutt chews win The Grocer New Product Award
Scruffs new ‘Ellen’ Bedding Collection available in November
Lily's Kitchen extends Puppy range
Refurb completed at Pengelly & Mizen Vets
Get your own copy of Pet Trade Xtra
Australian cockatoo stolen in raid on pet shop
OATA members get help to get ahead of the new licensing regime
Kittyrama and International Cat Care to exhibit at London Vet Show
Brambles sends out the right message
Garden centre raisies awareness of hedgehog plight
CSJ tells retailers to 'Calm Down' during firework season
The best of the previous Pet Trade Xtra
Revealed: Secrets of UK’s Pet Retailer of the Year
Pet owner finds stone in packet of dog biscuits
UK’s 'oldest' pet shop is put up for sale
Pet firm wins Business Start-up of the Year award
PATS reduces show’s impact on environment
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Harringtons launches new TV ad campaign


Harringtons launches a new television advertising campaign, airing nationally, this week.

With pet owners more aware of what goes into their pet’s food and looking for the reassurance of a more natural diet, Harringtons has been at the forefront of satisfying this demand by being made with natural ingredients without having to pay a price premium of other similar specialist brands.


The campaign positions Harringtons as the brand for all dogs and owners across the UK, knowing that owners want to give their pets the best they can, taking the natural message and turning it into a mission, a campaign on behalf of dogs.


The ad, which was filmed across multiple locations in the Yorkshire region, shows dogs coming together from all across the land – from the beaches, the towns and villages. They run across streams, down valleys, over walls and up hills. All dogs, big and small, join together to raise a flag with the message of Natural for All.


The 30, 20 and 10-second ads will air from Thursday 11th October across primetime slots on terrestrial and Sky/Digital channels as well as through Sky’s AdSmart platform. In addition to this, sponsorship idents will feature alongside Channel 5’s ‘The Yorkshire Vet’.

Dan Reeves, Marketing Manager at IPN, added; ”We’re excited by this campaign. It is bigger, bolder, more epic and one that will drive our market leading growth even further and become the no.1 dry dog brand in 2019”.


The 30-second ad is available to view on the Harringtons You Tube Channel here

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