Prime exhibitor location for British exhibitors at Interzoo
The PetQuip association is organising the British group at Interzoo 2016 in Nuremberg in May this year, and in its role as a UK Trade & Investment Trade Challenge Partner has been successful in its bid for cash grants for eligible exhibitors.
PetQuip has been able to secure and reserve a prime location for the British Pavilion at the show, which is the world’s biggest trade fair for pet supplies.
Exhibitors in the group at previous shows have returned to the UK with significant overseas business, bringing the comment from one exhibitor: “It was the most successful event that we have exhibited at in our 12 years of being manufacturers in the trade."
A survey carried out by PetQuip at the close of the previous Interzoo exhibition recorded that the British group exhibitors saw visitors from over 75 different countries and that the UK firms received an average of 75 enquiries each.
The British pet product business information stand, manned by multi-lingual PetQuip personnel, also welcomed buyers from 55 countries and generated over 50 more direct business leads for its member companies. The information stand will be organised and manned by the PetQuip team again in 2016.
The show will provide exhibitors with an ideal opportunity to present products to a global professional audience. More than 37,000 visitors travel to Interzoo from over 100 countries, attracted to the show by Interzoo’s comprehensive product spectrum, with themes such as equestrian sports, pet food technology, shop fittings and IT systems displayed alongside more traditional products for dogs, cats, small mammals, birds, aquaria and terraria.
Comprehensive exhibition package from PetQuip
In addition to securing a prime location for the British pavilion at the front of one of the main halls, PetQuip is offering its comprehensive package of exhibition support services aimed at simplifying the whole process of exhibiting for British companies.
The association will offer advice and information about how to prepare for the show, from free press and promotion to attracting the right buyers to the stand and advice on the best approach to following up sales leads following the show.
The package includes everything from floor space and lighting to stand cleaning, assistance with freight, travel and accommodation, pre-show guidance and promotion, on-site assistance and post-show promotion and market research.
Interested companies should contact Theresa Swann firstname.lastname@example.org or Emma Lewis email@example.com