In This Issue
New Product Awards winners revealed at AQUA
Pet store has licence to sell puppies revoked
First day at AQUA 2017 hailed a huge success
Lifetime Achievement Award for ex-OATA chief executive Keith Davenport
Collards launch gets tails wagging at PATS
Natures Menu appoints Heyhuman as first-ever strategic and creative agency
Pets at Home to hold ‘Dragons’ Den’ style innovation day
Peregrine Livefoods acquires WhitePython
Pooch & Mutt teams up with leading health food brand
Start-up firm set to launch range of cat climbing frames
PAWBO to debut at National Pet Show
Tetra makes a splash at the National Pet Show Birmingham
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Investment company raises stake in Pets At Home
Plan to stamp out puppy farming
Shortlist announced for Pet Industry Federation Awards
Pero shortlisted for Exporter award
Pets Choice appoints Key Account Manager for Pet Speciality Sector
PDSA vets save dog that swallowed gravel
Mighty Mutts range set to reignite puppy sector
Eukanuba launches new visible benefits campaign
Independent Vetcare’s Graduate Academy intake grows for third year running
The best of last week's
Just for Pets back in business following acquisition by Pedigree Wholesale
Pets at Home shares drop after private equity firm sells £119m worth of stock
'New concept pet store' Bessie & Boo excluded from Just for Pets deal
Bestpets trade show branded a roaring success
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First day at AQUA 2017 hailed a huge success



The opening day of AQUA 2017 has been hailed a huge success by exhibitors who unveiled an amazing array of products to visitors flocking to Telford International Centre.

 

The excitement has been building for months with over 100 companies planning their new launches around AQUA 2017, and it led to a constant buzz throughout the first day

 

Ruth Low, a director of Gordon Low, summed up the mood of exhibitors when she said: "It has been a fantastic first day. I haven’t stopped talking to new and current customers and I’m really happy with how things have gone.”

 

And Ashleigh Foster, marketing manager of Tetra, said: “AQUA allows us to showcase all our new launches. So far the show has been great and the sales force have been busy all day.”

 

There were some amazing stand designs throughout the exhibition hall with plenty of things for visitors to see and do during their stay at the AQUA show.

 

Tropical Marine Centre had an Hawaiin theme on their stand, while the ‘Display Creations’, featuring a Hammerhead Shark and Giant Koi, certainly stopped visitors in their tracks on the Hamac Trading Company stand.

 

This year’s show was the first AQUA event for Marine Arts, and Steve Le Chevalier was amazed by the response to his company’s display of decorative seashells. “We weren’t sure what reaction we would get but we took our first order after only 10 minutes of the doors opening and never looked back. AQUA has opened up a whole new world to us.”

 

Kelkay were another new exhibitor and they also had great success on the opening day. “It has been fantastic and well worth us showcasing our new range of fountains. We’ve been impressed with the quality of visitors.”

 

Prodibio have exhibited at AQUA in the past but according to Laura Beswarick this exhibition has been the best yet. “We are launching two new products and they have created lots of leads and orders.”

 

The first day of the show also got the thumbs-up from visiting retailers. Daniel Weston, of Reef Aquatics in Bognor Regis, said: “We never think twice about making the trip to AQUA. There is always a good variety of new products to see and all the main companies exhibit. The atmosphere in the exhibition hall is brilliant, and everyone is friendly, chatty and helpful. We also love the AQUA dinner where we can meet and speak to other retailers, and also relax in the company of our suppliers. AQUA is such a fantastic event.”

 

Tim Savage, of Pond Planet in Stockton-on-Tees, admitted that spending two days the show was vital to his business. “AQUA allows us to have a dedicated amount of time talking to manufacturers and suppliers. The show is well set up and easy to get around, and is the perfect showcase for everything that’s new in the market. It’s the ideal place to raise awareness of new products.”

 

Following the successful first day, the AQUA dinner promised to be another memorable occasion with nearly 700 exhibitors booked to attend. During the evening the New Product Awards were being presented.

 

The show is open for a second day on Thursday, October 19, from 9am to 4pm.
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