Pet Trade Innovations has announced the rebranding of its award winning dog chew toys, Bamboodles, alongside the launch of new dog chew lines designed to meet the evolving needs of pets and their owners.

A fresh look for a trusted favourite

Bamboodles, known for its uniquely shaped, tough bamboo and nylon dog chews, now features updated packaging and a refreshed logo. 

The new branding highlights Bamboodles’ commitment to sustainability, durability, and fun—making it even more eye-catching on shelves.

New Bamboodles product lines

Building on its reputation for quality and innovation, Bamboodles is expanding its range with:

• OUT NOW Bamboodles Dental Chews: Specially textured to help reduce plaque and tartar - with a salivating lamb scent
• OUT NOW Bamboodles Cheese T-Bone: Another triumphant scented T-bone to sit along side the original Beef, Chicken and Peanut Butter 
• Bamboodles Puppy Range: Softer materials safety designed for younger dogs, two flavours available in January 2026

All new products are crafted with the same dedication to safety and quality that has made Bamboodles a favourite among pet owners and retailers across the UK and Europe.

“Since launching Bamboodles in 2018, we’ve been delighted to see the Bamboodles brand go from strength to strength," said Steve Driver, Managing Director.  “We now felt it was the perfect time to overhaul the packaging, with something really cool and different. We’re also excited to announce that Bamboodles is the very first brand launching under our new OODLES umbrella—so watch this space for more fun, creative products coming soon!”

Availability

The rebranded Bamboodles products and new lines are available now through Pet Trade Innovations Ltd and our leading wholesale partners. For more information, visit pettradeinnovations.com or contact info@pettradeinnovations.com.