North Wales based Pero (Foods) Ltd has appointed Steven Dennard as its new UK Sales Manager for the southern regions (anywhere below the M4).

Having gained valuable experienced and knowledge working abroad for pet food companies across Europe as well as acting as a consultant for a new pet food company in New York.

Steve has now joined Pero to add to the continuing success of the company and will cover the south of England.

Steve also has the added advantage of previously building his own successful brand of dog foods using Pero’s private label range known as the Signature Range for two and half years.