Sustainability is proving to be more than just a buzzword on Britain's high streets, as independent retailers discover that eco-friendly practices are driving both cost savings and increased profits.

This emerging trend is explored in the latest episode of Bira's 'High Street Matters' podcast, "Greening the High Street - Smart Solutions for Sustainable Retail".

In this timely episode, journalist Steve Dyson interviews Victoria Robertshaw, founder of Green Street, which helps local businesses become more sustainable, alongside Keith Hunt, owner of Our Precious Earth, a thriving zero-waste shop in Minehead, Somerset.

Victoria said: "Small retailers often face a sustainability paralysis, unsure of the right actions to take. We're showing them that simple changes, like updating old refrigeration or switching to LED lighting, can save hundreds of pounds annually while benefiting the planet."

The episode reveals how sustainable practices are driving business growth, as demonstrated by Keith success story.

He said: "What I took from October to December was more than I took the whole previous year. People really want to switch to sustainable products, and we're providing that service."

Victoria also emphasised the commercial benefits of sustainability.

She said: "You can do good and have profit - the two aren't mutually exclusive. What's right for your business is also good for the planet."

This practical episode provides actionable insights for retailers looking to reduce their environmental impact while improving their bottom line, including guidance on upcoming recycling legislation and energy-saving techniques.

The 'High Street Matters' podcast series, which is available on all major streaming platforms, continues to explore crucial subjects impacting independent retailers.

New episodes will be released throughout the year, covering various topics relevant to today's retail landscape.