Award-winning product, Pawsecco Wine For Dogs and Cats from Woof & Brew, has been a massive hit with pet owners this year, and is now set to become a Christmas bestseller.

Pawsecco, which won a New Product Award at PATS Sandown in March, is a big talking point on social media with owners tweeting about the popularity of the product.

And Pawsecco, and its fellow Wood & Brew product Bottom Sniffer beer for dogs, appeared on this week's The Apprentice on prime-time BBC1.

Steve Bennett, co-founder of Woof & Brew, told Pet Trade Xtra, the company was delighted with the response to Pawsecco, and its sales performance had exceeded expectations.

“We will have dispatched more than 250,000 bottles in the build up to Christmas,” said Steve.

So who came up with the branding for the product, especially the name?

“My business partner Lisa Morton is the brains behind the name and the branding,” added Steve.

Sales of Pawsecco, which is available in White and Rosé, are now running neck and neck with the Woof & Brew’s other big seller - Bottom Sniffer. The company is producing a special Valentine's pack, which is Pawsecco and Truffles.

So what’s next on the Woof & Brew hit list? “We have some very exciting new products coming out in January - watch this space,” said Steve.

Here are some tweets that caught our eye…