In This Issue
Pets at Home reveals new ‘store of the future’ format as part of a million-pound makeover
Making a real difference to dogs’ quality of life
Pet products are winners on new BBC1 TV programme
Natures Menu ranked one of UK's fastest growing international firms
Pet firm invests in renewable energy at Norfolk factory
Busy Zoomark for large number of UK exhibitors
Barking Bakery goes international with popular dog cakes
Pet Brands launches new Cath Kidston range to trade
Frozzys announces new flavour launch for Spring/Summer
Fish4Dogs leads the way on dog-friendly workplaces
June 21st: Save the date for Britain's favourite dog day out
Beaphar to increase pet-owner knowledge and footfall with new ‘worming made easy’ campaign
Award-winning pet care brand launches Fragrance Range
Get your own copy of Pet Trade Xtra
Tesco offers discounted 'Clubcard Prices’ on pet food
Dog food company targets sustainability
Scruffs strikes gold in LUX Awards 2019
World’s best-selling performance canister filter redefined and redesigned
Ruffwear launches 'passpawt' to support local businesses in Lake District
Ultimate product in aquarium plant care
Companion Consultancy launches new training division for retail sector
FourFriends Pet Food sets up holiday promotion with Toad Hall Cottages
Make treat time fun with help of Catit Play’s Treat Puzzle
The best of the previous Pet Trade Xtra
Specially-installed ‘mega’ freezer boosts business at award-winning pet store
Owner claims dog ‘almost died’ after visit to Pets at Home store
How have pet products fared on the show so far? Find out on BBC iplayer
Say no to prize goldfish at fairs, says OATA
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FourFriends Pet Food sets up holiday promotion with Toad Hall Cottages

 

The UK distributor of Swedish premium pet food brand, FourFriends Pet Foods, has struck a promotional deal with Toad Hall Cottages based in Devon. This deal will help to introduce the brand to the ever-increasing dog friendly hotel/holiday cottage market by offering visitors a money-off discount and samples of the range.

 

Toad Hall Cottages currently has over 400 self-catering holiday cottages that accept dogs across the South West which is an ideal location for dog friendly activities with some of the best beaches in the UK and tailored walks across rolling hills, mystical woods, and stunning reservoirs as well as hundreds of miles of moorland. The area also boasts two National Parks in the region.

 

Adrian Wilksinson, Director of FourFriends Pet Foods in the UK is a keen Otterhound owners and his dog, Flo was recently featured on the Crufts TV coverage sharing the sofa with presenters Clare Balding and Supervet, Noel Fitzpatrick.

 

The Swedish brand that he distributes in the UK is synonymous with quality ingredients. Only the muscular parts of the chicken, gently dried to meat meal are used in the dry complete food range. Up to 92% of the total amount of protein in both the dry and wet food ranges comes from animal origin. The range uses chicken, lamb, duck, wild boar and turkey - and in some products, a combination of them.

 

A well known botanical plant, Aloe Vera is a key ingredient in FourFriends complete food recipes. Used for centuries around the world, Aloe Vera is crammed full of amino acids, vitamins and minerals making it one of nature’s most effective cleansers. It is especially effective in the cleansing of the dog’s or cat’s intestine. It is also great as an anti-inflammatory. Being rich in minerals like calcium, magnesium, zinc, selenium and potassium it is excellent for the skin and coat.

Many dogs have intolerance to vegetable protein, or gluten as it is known when it comes from cereals. FourFriends is completely free from gluten. Derma Coat, Lamb, Wild Boar & Turkey dog foods are grain-free - only potato is used as a source of carbohydrate.

All FourFriends products are manufactured in accordance with Formula Security Scandinavia, guaranteeing the quality of each product. Customers also have access to excellent advice from FourFriends own pet nutritionist, Meri Hakkarainen in Sweden.

 

 “At FourFriends we have genuine interest in animal health both in Sweden and here in the United Kingdom. We know what's best for your animal!

 

"The idea of ​​FourFriends is to make a food that makes your cat and dog healthy, strong and radiant - from the inside out because we know that stomach and health go hand in hand. We only use high quality raw materials and there is no ingredient in the recipes that is unnecessary such as fillers.

 

"Dogs are carnivorous animals, i.e. carnivores and we have taken that into account and have a lot of muscle meat in our recipes. Because we love all dogs, we add Aloe Vera – a natural ingredient that is kind to your pet.

 

"We are absolutely delighted to be setting up this deal with Toad Hall Cottages and it will give us the opportunity to introduce the brand to holidaymakers and hopefully a new family of FourFriends Pet Food customers.”

 

For further information visit: www.fourfriendspetfoods.co.uk.

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