Ethical challenger brand HOWND is offering an easy food solution for dog owners travelling to the EU in a post Brexit era.

When travelling to the EU from the UK, travellers cannot bring in any meat or dairy products, and that includes pet food. Border control will simply confiscate non-compliant products. This means any dogs travelling to the EU may be without food due to the new restrictions.

The European Commission states: “Personal goods containing meat, milk or their products brought into the EU continue to present a real threat to animal health throughout the Union…pathogens could be introduced into the EU if personal goods containing meat, milk or their ‘by’products are sent by post or carried in the baggage of travellers arriving from countries outside the EU” (European Commission).

The EU allows entry of up to 2kg of dry pet food if it does not contain meat or milk products. HOWND Plant Powered Dry Superfood does not contain any meat or dairy by-product since it is made with 100% plant-based Ingredients. With sweet potato, squash, green beans, culinary herbs, fruit extracts along with hemp protein and moringa, the brand’s nutritionally complete dry superfood is already enjoyed by thousands of dogs worldwide.

When travelling, pet parents never know how long it may be until they can get to a food store upon arrival 

HOWND Superfood is a meat alternative that allows you to tide your dog over until you can purchase their current food at your final destination, or even fully transition from meat to a tasty nutritionally complete plant-based diet.

When preparing for a trip to the EU, HOWND Co-Founder Jo Amit recommends dog parents purchase the brand’s 2kg bag of Plant Powered Dry Superfood with Hemp Protein and Moringa to gradually transition their dog from its current food 2 weeks ahead of travel - 4 weeks for raw feeders. (RRP £13.99 / plus 20% off subscriptions). During the transition period only, the dog’s stools may be slightly looser than usual and more frequent, and this is 100% normal. A 60g Superfood sample pack is also available on the website – RRP £2.

​​HOWND produces Ethical Products for Happy Hounds and is the pioneer of cruelty-free plant-based products for dogs in the UK. Founded in 2015 by Mark Hirschel and Jo Amit, the company creates a multi-award-winning range of ethical health, wellness and hygiene products certified by Cruelty Free International, The Vegetarian (Vegan) Society, PETA Cruelty Free, PETA Not Tested on Animals, The Ethical Company Organisation and Nature Watch Foundation. The company is also the mastermind behind national Bring Your Dog To Work Day and makers of the viral social brand movie When Harry Met Hero which has amassed more than 10 million views on Facebook.