The National Pet Show will take place at the NEC, Birmingham on 20-21 September 2014, extending its reach to a UK-wide audience with the launch of a Midlands edition.

The public event, which will take place in Hall 20, will build on the success of the annual London Pet Show and is dedicated to animal lovers. Key messages include responsible pet ownership and animal welfare. 

“We’re delighted to welcome the National Pet Show to the NEC, enabling the organisers to benefit from the central location of the venue to maximise attendance figures,” said David Gallagher, the NEC’s New Business Development Manager.

“Not only do we have Birmingham Airport and Birmingham International Railway Station on our doorstep, but we’re situated at the heart of the national motorway network with 75% of the UK’s population within a three-hour drive time of the venue.”

Nicole Cooper, Group Show Director at Brand Events added: “Our London edition is a huge success, but we wanted to launch a truly national event and the NEC ticked all the boxes. The National Pet Show will offer a fantastic day out with hundreds of different animals to see and touch, amazing animal action displays and fun and informative talks and demos. It’s the perfect opportunity for animal lovers of all ages to have fun as well as picking up the latest information on keeping their pets happy and healthy.”

The National Pet Show is divided into key areas - Discover Dogs, Discover Cats, Discover Small Furries, Discover Ponies and Discover Animals - to make it easier for visitors to make their way around and to keep the animals safe and happy within their own zones.

Standout attractions include the SuperDogs Live competition with Ben Fogle and Channel 4 Supervet Noel Fitzpatrick featuring talented, entertaining and heroic dogs; rabbit show jumping, duck herding, and the opportunity to get up close with all of the animals from the cute and cuddly to the weird and wonderful.