Natural pet food brand Forthglade has launched an integrated marketing campaign to promote its range of nutritionally balanced products for dogs and cats to pet-owners in the UK.

The high quality pet food brand, which is based in the heart of the Devonshire countryside, will use PR and retail marketing activity to encourage trial and purchase, ultimately driving the product range into more shopping baskets in the UK. The brand has appointed communications agency Bray Leino to champion Forthglade as the food of choice for healthy and happy pets. 

Currently available from Pets at Home (in-store and online) as well as most independent pet shops, Forthglade products are free from artificial flavours, colours and preservatives and use fresh meat that is responsibly sourced and *fit for human consumption. The all-natural ingredients are slow cooked to lock in goodness, providing a nutritionally rich meal for Forthglade pets.

The brand provides three ranges for dogs; ‘Natural Lifestage’, ‘Natural Menu’ and a frozen range, in convenient 125g and 395g SKUs, as well as 12x395g multipacks. They also provide a ‘Natural cat’ range in three 125g SKUs.   .

Gerard Lovell, Forthglade Joint Managing Director comments: “We believe that dogs and cats should be fed a wholesome and nutritious diet, which is why we’ve created a range of foods that are designed to help keep pets healthy and happy, and we can’t wait to share our products with more UK shoppers.

"We regularly attend trade shows, and know from speaking to pet-owners first-hand what a difference diet can make to everything from coat condition to digestive health. Like our customers, our pets mean everything to us, and that’s why we’re putting our passion into a marketing campaign which we hope will bring tasty, nutritious Forthglade dinners to dogs and cats throughout the nation.”

 For more infromation visit www.forthglade.com