Seeing the latest pet product launches under one roof is one of the major attractions for visitors to PATS, and this September’s show at the NEC Birmingham will be no exception, with over 450 new items set to be showcased.
The Pet & Aquatics Trade Show takes place over three days in Halls 3 and 3A at the NEC from Sunday, 27thSeptember, to Tuesday, 29th September 2026.
An impressive line-up of entries to the popular New Product Showcase is a positive sign that PATS exhibitors are excited about their latest products and eager to show them to visiting retailers and buyers.
Products entered into the Showcase, sponsored by Leopard Co and supported by media partner pbwnews, will be judged by a panel of independent pet retailers on the first day of the show to decide the winners of the New Product Awards.
Exhibitors recognise that winning a New Product Award can certainly increase the profile of the items to the trade.
Barkin Bistro won a New Product Award at PATS last year with its Pancreatic Support range. “Winning the award was a fantastic moment for us. It was great recognition of the work we’re doing around natural, functional nutrition, and it really reinforced that there’s a growing demand for this type of product in the market,” said director Joanne Tohill.
“The award has definitely helped elevate the product in terms of exposure. It’s given both customers and stockists added confidence and has opened-up new conversations with retailers who may not have come across us before.”
The Showcase is designed to help visitors find easily the latest and most exciting products to hit the pet trade. There is an information card beside each product, giving details such as suggested retail price and where to find the item’s exhibitor.
New Product Award categories
This year's awards feature 12 categories:
- Cat Accessories & Toys
- Cat Food Products
- Dog Food Products (sponsored by Petfellas)
- Dog Treat Products (sponsored by Law Print & Packaging)
- Dog Accessories & Toys (sponsored by Paws Wholesale)
- Dog Harnesses, Leads & Dog Wear
- Small Animal & Bird Products
- Pet Care Products (sponsored by Pedigree Wholesale)
- Grooming Products
- Aquatic Indoor Products
- Aquatic Outdoor Products
- Reptile Products
PATS 2026 will once again be co-located with BETA International, the leading equestrian trade exhibition, taking place on 27–28 September 2026. Retailers and buyers will be able to visit both events with a single registration, giving BETA International visitors access to PATS and vice versa.
Visitor registration is now open at https://bit.ly/4aLE1Hp with free admission available to qualifying trade professionals. For more information about PATS 2026, including a full list of exhibitors, visit www.patshow.co.uk
