In This Issue
Guinea Pig Awareness Week returns with new focus
Nominations closing soon for Rescue Pet Awards
Birmingham Dogs Home hosts country music festival
Get your own copy of Pet Trade Xtra
Family-run pet food business changing hands
IPN’s chief commercial officer becomes MD of Yorkshire Tea business
The Paws Lab launches dual sided dental care wipes
Independent retailers urge Chancellor to turn growth ambition into action on business rates
The best of last edition of Pet Trade Xtra
Popular pet shop closes doors for final time
PATS promises bumper showcase of new products
New Kibble Calculator puts dog food under microscope
Pets Corner launches fresh frozen dog food range
Pet Remedy welcomes new ambassador
New pet food brand Sam’s Field launches in UK
Pet food wins national award on first day of launch
The PetFellas announces partnership with South African firm
Rosewood launches Mr Men Little Miss pet products
New GOURMET range launched with Purina-first packaging
Tribal Pet Foods expands wet food range
Direct4Pet and StoreFeeder celebrate decade-long collaboration with eCommerce Partnership Award
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Tribal Pet Foods expands wet food range

 

UK pet nutrition brand Tribal Pet Foods has launched two new gourmet sausage flavours – Fresh Beef and Fresh Venison & Chicken – to its existing hugely popular wet food range, with six flavours now available for dogs at all life stages.

 

The grain-free sausages are made with five ingredients or less, including 80% fresh human-grade meat, and can be fed alongside Tribal’s cold-pressed Fresh Pressed dog food range.

 

Each recipe contains 80% responsibly sourced high-quality human-grade fresh meat and is gently steamed to lock in goodness, providing a simple, natural, grain-free option ideal for sensitive digestion. 

 

All recipes are grain-free and hypoallergenic and formulated to provide every single essential nutrient dogs need to stay healthy. The new Fresh Venison & Chicken recipe combines 50% chicken meat and organs with 30% venison, while the Fresh Beef recipe is made with 80% fresh beef meat and organs. Both recipes also include carrots, milled chickpeas, minerals and linseed oil to provide a complete and nutritious meal.

 

“We’re delighted to launch two brand-new flavours to Tribal Pet Foods’ wet food range. Dog owners are increasingly looking for human-grade quality meals for their pets that are highly nutritious, evolved and delicious, and as the sector continues to expand, we want to keep giving owners more high-quality, nutritious flavours to choose from that feel exciting and taste great. We continue to build Tribal on good science, simple ingredients and trust, and as demand for our wet range keeps growing, adding two new gourmet sausage flavours felt like the natural next step,” says Fatima Maktari, Founder of Tribal Pet Foods.

 

The brand, founded in 2017 by Oxford-trained food scientist Fatima Maktari, has played a pivotal role in redefining the dry dog food category. Tribal Pet Foods’ Fresh Pressed™ range is sold in more than 20 countries and has delivered more than 20 million meals to date. Tribal is known for its focus on fresh, human-grade meat, gentle processing and exclusive support for specialist pet retailers.

 

Key details of the new flavours include:

  • Grain-free, natural and complete food for dogs at all life stages
  • Made with 80% fresh human-grade meat
  • A mix of muscle and nutrient-rich organ meats
  • High-quality, easily digestible protein
  • Carrots and chickpeas for natural fibre and slow-release energy
  • Linseed oil providing omega-3 fatty acids
  • Free from grains, fillers and artificial additives
  • Ideal for dogs with allergies, sensitive digestion or food intolerances
  • Gently steamed to lock in goodness
  • Can be fed alone as a complete meal or alongside Tribal Fresh Pressed™

Fresh Venison & Chicken

Composition: Chicken 50% (meat and organs), venison 30%, carrots 4%, milled chickpeas 4%, minerals and linseed oil 0.1%.

 

Fresh Beef

Composition: Fresh beef 80% (meat and organs), carrots 4%, milled chickpeas 4%, minerals and linseed oil 0.1%.The new flavours are available in 300g for £4.19 and 750g for £6.79 through specialist pet retailers.

 

Website: https://tribalpets.com/uk/

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