Zooomy, the veterinary-developed mobility brand redefining joint care for UK pets, has been named a finalist for Marketing Campaign of the Year at the PIF Awards 2026, taking place on 5 November at the DoubleTree by Hilton in Stoke-on-Trent.
The nomination recognises the success of its Move Better, Live Better campaign, which has transformed how senior dog mobility is understood and helped establish Zooomy as one of the UK’s fastest-growing pet health innovators.
Developed by veterinary surgeons Humphrey and Joanna Grimmett, Zooomy’s campaign combined scientific clarity, digital innovation and high impact social media activity to help owners better understand joint fluid, cartilage nutrition and the role of mega chain Hyaluronic Acid (HA) in comfort and mobility.
According to Humphrey, “older or inflamed joints can lose up to 90% of their natural HA, and replenishing these levels can improve mobility.”
The campaign also showcased Zooomy’s unique liquid mega chain HA supplement, manufactured via microbial fermentation to achieve chain lengths approaching one million Daltons which is the form used in clinical studies. Zooomy’s long chain Hyaluronic Acid formula replenishes depleted HA levels in joint fluid. The mega chain HA is produced via microbial fermentation, ensuring purity, consistency and suitability for pets with allergies or sensitivities.
The liquid is odourless and tasteless making it ideal for fussy eaters and is administered by a syringe to the mouth which avoids the battle with pills, powders and chews.
This scientific foundation became the core of Zooomy’s educational messaging, helping pet owners make informed decisions about joint care.
Zooomy’s Move Better, Live Better campaign delivered a bold, accessible educational style across social media, trade/consumer press and digital platforms. Content included bite sized mobility tips, senior dog exercise guidance, HA science explained simply, and vet led Q&A sessions. The brand also secured major features across leading publications.
The campaign integrated the Zooomy Mobility App, a free digital tool allowing owners to track stiffness, mobility changes and activity levels over time. This created a feedback loop that strengthened customer engagement and subscription retention.
Zooomy also launched a welfare led affiliate programme for dog professionals, offering commission, ready made marketing materials and direct access to veterinary co founder Humphrey Grimmett for suitability questions.
The campaign delivered outstanding results, including:
- 37% year-on-year sales growth (Jan–Sept 2026 vs 2025)
- 88% subscription revenue growth
- 18,000+ customers across Shopify and Amazon
- 53% repeat purchase rate
- 1,300+ reviews across Shopify and Amazon (4.8 and 4.5 average)
Humphrey added: “We are honoured to be recognised by the Pet Industry Federation. Our mission has always been to bring scientific clarity and genuine mobility support to pets who need it most. Being named a finalist is a testament to the thousands of owners, therapists and professionals who trust Zooomy to help their pets move better and live better.”
Zooomy will be exhibiting at Edition Dog Live 2026 this weekend from Saturday 17th to Sunday 18th October 2026 at Halls 1, 2 & 2A, NAEC Stoneleigh Park, near Coventry (CV8 2LG).
For more information about Zooomy visit www.zooomy.com
