Dorwest Herbs, a leading supplier of herbal remedies and supplements for dogs, has won a prestigious national award for its fireworks campaign in 2021.

The company won the Best Multichannel Marketing Campaign at the Ecommerce Awards held in London. The event recognises excellence in the world of ecommerce, by celebrating the most innovative and market leading initiatives and products in the online retail space.

The Dorwest Herbs Fireworks campaign to “naturally dial down your pet’s firework fear” ran from September to November 2021, and conveyed ways to keep pets calm and stress-free during fireworks season. 

With pet owners up over +60% since the start of the pandemic, the objective of the campaign although directly promoting key natural calming products: Scullcap & Valerian Tablets and Valerian Compound, also highlighted different ways owners can prepare pets before and during fireworks season featuring advice from external behaviourist and veterinary experts.

The campaign surpassed forecast goals through stand-out marketing material, targeting both Trade and Retail customers through digital and traditional touchpoints to improve brand awareness, promote calming products and explain product benefits; including: on site landing pages and blogs, print ads in key publications, social ads, organic posts, stories and Reels on brand platforms, a giveaway competition, YouTube video, Direct Mailer, Facebook Lives, Press Releases, brand emails to the Dorwest subscriber base and a Bespoke Calming Advice Plan with expert advisors creating a bespoke plan for behavioural advice and product administration.

The campaign saw net revenue increase +51% year on year during the September to November period, brand searches for “Dorwest Herbs” increase by over +100% year on year and overall outstanding customer feedback highlighting the expert knowledge of staff and willingness to help pets.

Dorwest Herbs managing director Jo Boughton-White, who received the award from TV personality Patrick Kielty, said: “We’re so incredibly proud to have won this award. The annual calming campaign is fundamental in our marketing calendar in the build up to November to support pets and their owners in easing anxiety for loud noises. We’re delighted to be recognised among household names and to continue to make a difference to pet’s lives.”