Raw dog food brand Paleo Ridge is running an exciting Golden Ticket event for five weeks until July 3. With £7,000 worth of prizes up for grabs, customers will be challenged to follow daily clues posted on the company’s social media channels and in its enewsletter to find hidden golden tickets.

Golden tickets will be hidden online, placed in customers’ orders, on the Paleo Ridge website and in physical locations across the country to engage and excite shoppers. Paleo Ridge is also allocating two golden tickets each week to its trade partners.

Across the five weeks, a golden ticket will be placed in a customer’s online basket at random each day, giving them £30 in loyalty points to be spent on the Paleo Ridge website. Winners can boost this to £50 by posting a picture of their golden ticket with the hashtag #paleoridgegolden. Meanwhile, a special weekly prize will see a customer win a free portrait of their dog, worth over £100, each Monday.

All purchases on the Paleo Ridge website between 30th May and 3rd July will qualify to be entered in the final prize draw. Worth over £400, the final prize is “The Golden Hoard Hamper”, made up of over 30 Paleo Ridge products, a range of supplements, an illustration of the winner’s dog and £120 worth of loyalty points.

To support and engage its trade partners, Paleo Ridge is allocating two golden tickets to them each week. Trade tickets give the stockist an additional 10% off all orders for a month.

The Golden Ticket event has been specially designed to create excitement and drive sales of Paleo Ridge’s award-winning range.

Will Green, Director of Marketing at Paleo Ridge, says: “We are thrilled to be running our first Golden Ticket Event, offering our customers the chance to win some great prizes. The competition spans digital and social channels, as well as the real world, and is a massive and exciting step for Paleo Ridge. The Golden Ticket Event is perfectly positioned to ignite interest in our growing brand, and we’re really pleased to be working closely with our retail partners on this too.”