In This Issue
The PetFellas gets set to bring German brand to UK
Vital Pet Group marks PIF award with 10% off deal
Award-winning retailer reveals secrets of success
£15,000 raised at PIF Awards for pets in Ukraine
'Recommended Product' mark to help brands gain trust
Pooch & Mutt expands scientific capabilities with new laboratory
Warning over unregulated UK dog training industry
Purina PRO PLAN enlists team of energetic dogs to warm up ball kids at tennis event
Oscar & Hooch launches the Harlow range
The Innocent Hound launches video trilogy showcasing the craft and benefits behind air-dried food
Fettle launches three new natural supplements
Cat lovers across UK wanted to test new game
Years and Just for Pets event heralded a success
Get your own copy of Pet Trade Xtra
Research reveals growing trend of pet owners taking leave to focus on early bonding
How the changing of seasons impacts a dog’s mood and behaviour
Retail association backs campaign to protect shop workers from violence
The Pre AND the Pro and ‘plus’ make a difference
The best of last edition of Pet Trade Xtra
Independent retailers need more support during challenging economic times
UK pet industry celebrates excellence at PIF Awards
Revealed: 27 winners of prestigious PIF Awards
UK start-up named one of Europe’s most innovative firms
Marleybones raises £2.5m to expand dog food range
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Cat lovers across UK wanted to test new game

 

A new free game designed to help cat lovers has just launched in the UK – and pet owners across the country are being invited to play and discover how to give their favourite furry companions the best possible care.

 

Created in collaboration with vets and animal welfare experts, Cat Angels Triumph is a game experience that combines heartfelt storytelling, dramatic decision-making, and practical lessons in feline welfare.

 

Originally launched in New Zealand, the game has now arrived in the UK, aiming to help cat owners prepare for real-life challenges – from missing moggies to unexpected health scares. Each story is designed to be both emotional and educational, encouraging players to think, choose, and learn what it means to be a confident, caring cat owner.

 

Across the UK, cat ownership is thriving. According to recent figures, the top ten areas for cat-loving households are:

 

Each episode of Cat Angels Triumph places players in emotionally charged, realistic situations that test their decision-making and compassion. You might find yourself searching for Apollo, the cat who doesn’t come home, or playing detective to find out what those strange noises in the garden might be. Every choice you make shapes the story - and reveals something important about what it takes to be a confident, caring cat owner.

 

“We’re thrilled to see Cat Angels Triumph launch in the UK,” says Lorri Seymour-Baynes, Chief Executive Officer at The Cat Welfare Group. “This game offers a fantastic opportunity for owners to move beyond affection and into true empowerment - helping them anticipate the unexpected, deepen their understanding, and build stronger bonds with their feline family members.”

 

It’s not your typical cosy game. Behind the playful animations are hard-hitting truths: one in 25 cats goes missing, and more than 70% of cats that end up in shelters have no microchip. Cat Angels Triumph was designed to help owners prepare for those worst-case scenarios, so their cats don’t become part of those statistics.

 

Play for free and leave feedback at CatAngelsTriumph.com

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