One online retailer for all things canine has raised the woof with its latest announcement: maternity photoshoots for dogs.

This unique ‘pupternity’ offering caters to every doggie mum-to-be and their proud pet parents who wish to immortalise the moments before their fur baby welcomes their own little ones into the world. 

Dog owners can simply book time with experienced professional photographers, who’ll travel anywhere in the UK to photograph expecting dogs.

The pupternity concept is the brainchild of Caroline Stronkhorst, the founder of one of the UK’s leading online retailers and manufacturers of products for dogs, Fetch Club Shop. She came up with the idea while pregnant with her daughter, Eloise. 

The photographers come armed not just with cameras, but also plenty of dog treats and squeaky toys, ensuring the pup’s maternity shoot will be a relaxed, fun-filled day that would make any diva pooch wag their tail in delight.

The company has pledged its commitment to work with photographers who are not only professionals behind the lens, but also possess an innate love for dogs, ensuring that the entire process will be as comfortable and enjoyable for our four-legged models as possible.

Interested owners who would like to schedule a maternity shoot for their expecting furry friends can book their photoshoot here: https://www.fetchclubshop.co.uk/blogs/news/maternity-photoshoots-for-dogs 

Caroline Stronkhorst, founder of Fetch Club Shop, said:"We're really excited about this light-hearted service. Dogs are not just our pets, they're family. Capturing their journey into motherhood is just another way for us to express our love and admiration for them, and remember these special moments.

“The idea came to me while pregnant with my own little one - and as the company goes from strength to strength, I want to ensure we’re having fun and offering unique products and services to our existing community of dog lovers!”