In This Issue
Former sales manager leads management buyout of award-winning Huskaloo brand
PATS 2025 and BETA International offer retailers unrivalled sourcing opportunity
Campaign aimed at raising standards in pet industry
Rosewood Pet Products unveils strategic vision for 2026
Waita Natural Treats secures over 100 stockists in first year
Pet food brand launches first-ever TV advert
Pet businesses urged to unleash their potential
Henry Wag and Dewkes launch treat box collaboration
Peake Petcare to showcase world-famous Soothing Ear Cleaner at PATS
EzyDog celebrates 30 years with new product launches
Purina launches oyster reef ocean restoration project
Nova Dog Chews launches new functional supplements
International success for LitPet supplement company
Harvest set to launch new wild bird food ranges
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Pets Choice acquires former Kennelpak brands
Edgard & Cooper creates unique pet calendar
Cat behaviourist takes centre stage at The Cat Show Live
Bira calls for fresh thinking from new ministers
The best of last edition of Pet Trade Xtra
New pet and aquatic centre costing £2m opens
Mud Daddy embarks on ambitious doggy daycare plan
Vital's campaign to drive sales and consumer confidence
The Buffalo Co. agrees exclusive partnership with DECCO
Henry Bell transforms centre's wild bird care category
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Nova Dog Chews launches new functional supplements

 

Nova Dog Chews, a trusted name in natural high-quality dog treats, has launched two new functional products: Pumpkin Powder and Goat Milk Powder. 

 

Both products are designed to support pet health and wellbeing while fitting seamlessly into the diets of pets of all ages and lifestyles.

 

With growing demand from pet owners for natural, nutritious, and convenient options, Nova Dog Chews continues to expand its offering beyond chews and treats, making it easier than ever for stockists to provide a full spectrum of functional nutrition.

 

Pumpkin Powder is a natural source of fibre that supports healthy digestion and can help regulate both loose stools and constipation. Rich in vitamins and antioxidants, it also aids immune health, making it a versatile pantry essential for pet parents.

 

Goat Milk Powder provides a highly digestible source of protein, probiotics, and key nutrients to promote gut health, improve nutrient absorption, and support overall vitality. Its gentle composition makes it particularly suitable for pets with sensitivities to cow’s milk or other proteins.

 

Both products are:

  • 100% natural with no additives, grains, or artificial preservatives
  • Easy to serve; simply sprinkle over food or mix with water
  • Resealable and travel-friendly for everyday convenience
  • Suitable for pets from 12 weeks and adult pets alike

“We’re always looking at ways to help stockists meet the changing needs of today’s pet owners,” said Lloyd Murdoch, Co-Managing Director of Nova Dog Chews. “Pumpkin Powder and Goat Milk Powder are not just healthy additions to meals: they’re also practical, versatile, and align with our mission of keeping pets happy and healthy with natural, functional nutrition.”

 

Nova Dog Chews’ Goat Milk Powder 200g (£5.25 ex vat) and Pumpkin Powder 200g (£4.25 ex vat) are now available to trade online at www.novadogchews.com. For stocking opportunities, contact info@novadogchews.com

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