In This Issue
UK pet industry celebrates excellence at PIF Awards
Revealed: 27 winners of prestigious PIF Awards
Independent retailers need more support during challenging economic times
Marleybones raises £2.5m to expand dog food range
Just for Pets partners with Years to launch exclusive chef-created dog food
Supreme Petfoods named in Pet Age’s 2025 Power 50
Pets4Homes acquires UK dog breeder app Breedera
Applaws taps into functional pet nutrition trend
UK start-up named one of Europe’s most innovative firms
Lily's Kitchen launches new limited-edition recipes
New study raises alarm among pet owners
Natures Menu launches new Freeze Dried festive gifts
Podium Pet Products rebrands BeLoved range
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Pets at Home celebrates £1.5m fundraising effort for Royal British Legion
Canine Principles joins forces with BSAVA PetSavers to advance dog welfare
Independent retailers urged to prioritise cyber security
New research reveals breeds most at risk of aggressive canine cancer
Agria supports retired service animals
The best of last edition of Pet Trade Xtra
Nordic firm Snellman Petfood acquires UK raw pet food manufacturer Benyfit Natural
Pet Trade Innovations unveils Bamboodles rebrand
Award-winning pet store picks up another honour
Pet food firm unveils £6m office and distribution centre
Jollyes to open six new stores before Christmas
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Agria supports retired service animals

Agria Pet Insurance has announced a new initiative with the National Foundation for Retired Service Animals (NFRSA), a UK-based charity dedicated to supporting dogs and horses once their careers in public service come to an end. 

 

Formed and founded in 2022 and chaired by The Rt. Hon. The Countess Bathurst (known to all as Lady B), NFRSA helps cover veterinary and medical costs for animals retired from the police, fire service, prison service, National Crime Agency, NHS, RAF Police Military Working Dogs and Border Force.  

 

Due to the rapid growth of retiring service dogs, in as little as three years, NFRSA membership has reached more than 500 retired service animals and requests for support are growing on a weekly basis. This year alone, the charity has gifted 130 grants for assistance with veterinary bills. 

 

As part of this evolving new relationship, Agria will work with NFRSA to provide an affordable and comprehensive insurance solution for these special service animals in retirement. By doing so, they can receive the veterinary care they need, without causing financial concerns to their owners, and enabling NFRSA to achieve their mission to ‘Protect Our Protectors’. 

 

“We are absolutely delighted and extremely grateful to be working with Agria Pet Insurance – a company whose values so closely reflect our own,” said The Countess Bathurst, Founder & Chair of NFRSA. “Their heartfelt support for the NFRSA is not only deeply appreciated, but a powerful recognition of the commitment and sacrifices made by our service animals during their careers. Together, we are working to ensure these brave dogs and horses receive the care they so richly deserve once their working lives come to an end.” 

 

Vicki Wentworth, Managing Director at Agria Pet Insurance, added: “We’re incredibly proud to stand alongside the NFRSA in recognising the lifelong service of these remarkable animals. This relationship reflects our deep belief that their care shouldn’t stop when their duty ends. They have risked their lives to protect us, it’s now our turn to support them.” 

 

Founded in Sweden in 1890 and launched in the UK in 2009, Agria Pet Insurance is known for its long-standing commitment to animal welfare. The company insures dogs, cats, horses, and rabbits, and is recognised for closely working with vets, breeders, and charities across the UK and beyond. 

 

For more information about the NFRSA, visit: nfrsa.org.uk 

To learn more about Agria Pet Insurance, visit: agriapet.co.uk 

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