South Lincolnshire-based Pet Stop has been named Independent Retailer of the Year 2023 at the prestigious PIF Awards. Owner Paula Machin reveals the secrets of the Market Deeping store’s success...
South Lincolnshire-based Pet Stop has been named Independent Retailer of the Year 2023 at the prestigious PIF Awards. Owner Paula Machin reveals the secrets of the Market Deeping store’s success.
What’s it like to win this national award?
It's amazing. It has made all the years of hard work worth it. All the late nights and stress and yeah, it's just lovely to be recognised.
What’s your background?
I started out working in a garden centre when I was 16. A few years later a position became available in the pet department and I applied. I was there for nearly 20 years. I’ve always loved pets – growing up in my family home we had a Springer Spaniel and then I have my dog now.
Did you work in the pet industry before opening up a pet store?
I worked in a pet shop which was based inside a garden centre for nearly 20 years.
What made you open your own pet store?
I thought I could offer more. Basically, I could see where the shop was going wrong and my suggestions were not being heard. There was too much focus on own brand items which limited the choice for the pet owner. There are some really cool pet products out there and I wanted to offer them.
When did Pet Stop open?
In May 2017 we opened. We waited for a commercial building to become available and we wanted it in Market Deeping and somewhere that had car parking. So we waited for something on the Industrial Estate.
Was it hard to get the business going in the early days?
Yes, it was and mainly down to the footfall. I assumed, like I’m sure many businesses do, that once you open your doors everyone will just run through the door. When they don’t it can feel very disheartening. It was two years before it started getting a little busier. By year three, the business felt it was in a good position and going in the right direction.
Are you happy with the growth of the business?
Yes, I’m very happy with it! When I started the business I had an idea of the total annual revenue I would be happy to turnover, and by year three we had more than exceeded this. Most of the growth is down to the additional marketing and instore development over the past few years.
What would you say is the ethos of your business?
It’s making sure regardless of budget or regardless of the breed or type of pet, we are available to offer advice and products to support our customers and their pets, and having the freedom to offer a wide range of products to do that.
How do you keep regular customers happy and you stop them buying their pet food and accessories online?
Our focus is not to stock what supermarkets are stocking. Also a lot of the products we stock are not sold via Amazon for example. But mainly it’s down to people – the supermarkets, big chains and online can’t and don’t offer the level of customer service we can as an independent. People want to come and talk about their pets, fuss their dog and hear what a lovely animal they have. Our focus has always been on customer service. We always have a member of the team available who can answer questions, and another covering the main checkout for other customers. For us, customer satisfaction is being recommended to family, friends, colleagues and a returning customer – that’s what is important.
How you attract new customers?
In the early years we did some local advertising, but mainly our business grew through word of mouth. The local area has grown in size and we expanded our marketing activities with the launch of our Loyalty Card. With this we launched a bi-monthly email newsletter. We relaunched with a new website which is supported with online advertising. We also have built and engaged local Facebook page and are on Instagram. Most recently we began a series of walks with my dog Wilson which is generating quite a lot of interest with our customers and connecting us to new customers. Our focus is more than a foot in the door, we want to get to know our customers and develop relationships with them and their pets.
How many members of staff are there?
We have a team of six, including myself and we’ve worked with a marketing consultant since 2022. I have a Distinction in City & Guilds Pet Store Management and OATA aquatics qualifications. I’m also a trained microchipper. My cheeky cocker spaniel Wilson can often be found in store too. Kim, has over 10 years experience. She has a First Diploma and a National Diploma in Animal Management and is usually the one found on the floor giving out cuddles. Kim has an Australian cattle dog called Ozzy. Gemma has a HND in animal management and is training to be a groomer. If you have any questions about brushes, shampoos etc then she is your lady. Gemma has two huskies called Hera and Andromeda. Megan is currently studying towards a HND in animal management. Working alongside us, we have a number of other friendly staff members.
What’s the secret of your success?
The secret, I would say is working hard work. It’s not an overnight success. It’s never resting on your laurels. It's constantly thinking what's next to ensure the business keeps evolving and being very proactive. It’s about being accountable and responsible for the success. Instead of moaning about having a bad week, it’s about getting out there and constantly building the business.
What advice would you give other independent pet retailers facing competition from other outlets?
Always focus on providing much better customer service because you're never going to get that in the bigger places. And then try and stock stuff they don't stock.
How do you see your business developing over future years?
Over the past couple of years we’ve been focused on building customer data to build relationships. The next focus will be to deepen those relationships and offer more content and advice and products to support our customers and their pets. We are constantly developing our online space and have more to come there. In store this year we’ve had a refit which allowed us much greater capacity to stock products. We will continue to work with this new space – and I make no secret of it, I love shopping for new stock!
Jim Weston was presented with a Lifetime Achievement Award at this year’s PIF Awards. Here Jim looks back on a distinguished career, one which saw him launching and selling two very profitable businesses – one a superstore retail chain and the other a global pet food brand...
Jim Weston was presented with a Lifetime Achievement Award at this year’s Pet Industry Federation annual awards event and dinner.
Jim joined the pet trade at the age of 21 – his first job was to clear a rat’s nest from underneath a pallet in the cellar.
He has remained in the industry ever since, successfully launching and selling two very profitable businesses – one a superstore retail chain and the other a global pet food brand.
Together with his great friend Martin Irving, he founded Wilsons Pet Centres in 1993. In the following 15 years, they built a chain of 10 pet superstores with central distribution and a growing import programme.
“Those were truly special times,” said Jim. “We had a fantastic team of staff and the pet trade was really taking off so there was huge opportunity.”
Wilsons was acquired by Wynnstay Plc in 2008 and rebranded as Just for Pets, which is now owned by Pedigree Wholesale.
Jim was also a founder of Fab Creations Ltd, a non profit making import and buying group of five independent pet chains spread across the UK. He served on the Pet Care Trust and was a speaker at many trade events.
Jim co-founded The First Class Pet Company in 2010, initially to represent premium UK brands in the Asian market. Five years later Little BigPaw was launched to great success, supplying premium quality British made foods and treats. Little BigPaw is now sold across 45 countries, winning Exporter of the Year twice as well as both the Queens Award and the Kings Award for Enterprise for outstanding export growth.
“I have been incredibly lucky to have had many adventures in the pet trade,” added Jim. “I have been fortunate to work with some incredible people, to travel all around the world and to experience different cultures but most of all to create many lifelong friends, many of whom are also customers and suppliers”
Jim even met his wife through the industry. Melanie was the second representative taken on by Eukanuba in the UK. She called into one of Jim’s stores and the rest is history.
“I just wanted a good deal on some dog food,” said Jim, “but ended up with kids, dogs, chickens and a flock of sheep. We celebrate 30 years of marriage shortly and Mel has always been there to support me . This award is a huge honour and it is as much for her as it is for me.”
The First Class Pet Company Ltd was acquired by Swedish-based Pet Buddy Group in 2022. Jim remains in the background and has stepped back from day-to-day operations so that he can concentrate on his property business.
“The pet industry is very special to me so I will always take a keen interest in it. The Pet Buddy Group has enjoyed some impressive early success and it is great to see new blood entering the trade. They are incredibly ambitious and will be a big name in years to come – I just wish I was 20 years younger so I could keep up with them.”
Pet businesses that have generously donated pet food and products to the abandoned pets in war-torn Ukraine were honoured at the PIF Awards Dinner...
Pet businesses that have generously donated pet food and products to the abandoned pets in war-torn Ukraine were honoured at the PIF Awards Dinner.
Yuriy Tokarski, CEO of the U-Hearts Foundation, a charity dedicated to helping the living conditions of abandoned pets in Ukraine, talked to over 300 guests gathered at the Awards about the work of U-Hearts and the impact of the donations from UK pet companies on the pets left behind. So far, 20 tons of pet food and pet supplies, including flea treatments, toys, sprays and shampoos have been received, with 14 tons of the pet food donations being distributed in 12 regions of Ukraine.
Yuriy also presented a heart-warming video of volunteers working in shelters thanking UK companies, which included a personal address from Dmytro Kuleba, the Foreign Minister of Ukraine, before he presented each donor company with a certificate of appreciation for their generosity.
The companies who received a certificate were:
Jollyes – The Pet People
Johnson’s Veterinary Products
James & Steel (pictured top)
Pet Family (pictured above)
Little Big Paw
Skinner’s
Mackle Petfoods
Pet’sUp
Pedigree Wholesale
The Big Biscuit Company
As a thank you to the Pet Industry Federation for co-ordinating the donations during the course of the last 12 months, Yuriy also presented Nigel Baker, PIF CEO, with a unique gift – a metal pet bowl which had been moulded from a used Ukrainian artillery shell.
Nigel said: “We were delighted to welcome Yuriy in person at our Awards this year to meet and thank those companies who have donated products and food to abandoned pets in Ukraine. It was a moving part of our event and a fitting way to mark their generosity. Whilst Ukraine is not in the headlines as much as it was, the need for support is still very much present – perhaps even more so now. We would be pleased to hear from other pet companies that feel they can support the work in Ukraine and would ask anyone interested to get in touch.”
Further information can be found at www.petfederation.co.uk. Companies who wish to donate pet products and food are asked to contact PIF at info@petfederation.co.uk or telephone 01234 273933.
The managing director of a leading pet supermarket across the South Coast has said the new XL Bully legislation is “simply unfair” and another knee jerk response by the Government...
The managing director of a leading pet supermarket across the South Coast has said the new XL Bully legislation is “simply unfair” and another knee jerk response by the Government.
Deborah Burrows of Healthy Pet Store in Totton said she was very saddened to hear that another breed is being unfairly punished under the Dangerous Dogs Act. The Government has also offered £200 in ‘compensation’ to dog guardians for euthanasia.
The legislation outlines that from 31 December 2023, breeding, selling, advertising, rehoming, abandoning and allowing an American XL Bully dog to stray will be illegal.
From 1st February 2024, it will become illegal to own an American XL Bully dog if they are not registered on the Index of Exempted Dogs.
There has already been confusion surrounding the potential misunderstanding of the breed classifications. Concerns have been raised from police forces, charities and vets who will be responsible for enforcing the law and euthanizing healthy animals.
Deborah said: “I am so sad for responsible caregivers of these dogs who have all been tarnished with the same brush. Despite renowned behaviourists advising the Government about this breed, the UK has added another type of dog to the Dangerous Dogs list.
“This is a result of the Government failing to enforce legislation surrounding breeding animals and responsible pet ownership.
“A dog’s life is priceless. They are part of a family and it is appalling that anyone could think £200 could justify putting an animal to sleep. It’s deeply unfair this breed has been labelled as ‘dangerous’.
“Behaviourists are saying that unethical breeding and training practices are likely to be factors involved in some dogs’ behaviours.
“At Healthy Pet Store, we stand strongly against breed-specific legislation and we want to assure customers that we welcome all dogs in our store, regardless of their type, breed or size”, Deborah concluded.
Premium raw dog food manufacturer Benyfit Natural has announced the launch of its new 100% recyclable cardboard box packaging...
Premium raw dog food manufacturer Benyfit Natural has announced the launch of its new 100% recyclable cardboard box packaging.
Removing all polystyrene box inserts from November 2023, the brand’s new innovative delivery box has insulation inserts made from fully biodegradable cardboard which can be recycled in household recycling bins across the UK.
The new solution, featuring a new design, means that every part of the brand’s delivery is now 100% recyclable, delivering on its ‘Planet Friendly Packaging’ promise.
The new cardboard box is made from ethically sourced and sustainable cardboard material, which makes it biodegradable. Benyfit Natural’s new packaging is not only eco-friendly, but it also presents an opportunity for canine owners to adopt a zero-waste approach when feeding their dogs raw food.
Both Benyfit Natural’s new cardboard box and their Prevented Ocean Plastic tub can be easily disposed of in the recycling bin.
Greg Van Praagh, Head of UK & Europe at RPFC, said: “Our new recyclable cardboard box packaging is just one step closer to fulfilling our promise of reducing our impact on our planet.
“Pet owners are increasingly seeking products that are not just healthy for their dogs but also for the planet and our focus is to deliver this to all our customers.
“We looked at many options when making the decision to remove polystyrene from our deliveries, with most liners requiring access to compost or special recycling centres, our cardboard liners can go straight into the recycling at home.”
In its unwavering commitment to elevate pet nutrition, Clydach Farm has unveiled its limited edition Christmas Gravy Toppers...
In its unwavering commitment to elevate pet nutrition, Clydach Farm has unveiled its limited edition Christmas Gravy Toppers.
Meticulously crafted, these gravy toppers are designed to offer dogs an enhanced festive dining treat. Featured in the line-up are the Three Bird Roast Christmas Gravy infused with Thyme and Rosemary, and the Fisherman's Christmas Catch Gravy accentuated with Dill.
Made in the heart of the Welsh countryside, the gravies blend tradition with contemporary culinary techniques.
"We’re constantly striving to redefine real food for dogs," remarked Callum, founder of Clydach Farm. "The Christmas Gravy Toppers mark our latest endeavour, seamlessly merging festive spirit with premium quality for our four-legged companions."
Presented in sleek 250ml squeeze bottles, the gravies are set at an RRP of £7.99. This launch further solidifies Clydach Farm's position as a pioneer in the pet food industry, blending tradition with their investment in modern production and pet food technology.
Rooted in the scenic heart of Wales, Clydach Farm stands for ‘farm to bowl’ pet food, using locally soured, human-grade ingredients, crafting superior pet food using artisanal methods.
For an in-depth look at the Christmas Gravy Toppers and Clydach Farm's diverse product line, visit www.clydachfarm.co.uk
Trade inquiries can be directed to trade@clydachfarm.co.uk or by phoning +44 (0) 800 088 7965.
Fast-growing nationwide pet retailer Jollyes has been celebrating award success as it prepares to open its final two stores of 2024 in Reading and Hull...
Fast-growing nationwide pet retailer Jollyes has been celebrating award success as it prepares to open its final two stores of 2024 in Reading and Hull.
Jollyes was named Pet Retail Chain of the Year at the PIF Awards after a year of growth that has seen it exceed £100 million turnover in FY2023, employ over 1,000 colleagues and put it well on the way to having 100 stores in early 2024.
And that progress was also recognised in the prestigious Retail Week awards just 24 hours later.
Jollyes was shortlisted in two categories that cover the whole of the UK retail sector. At an awards ceremony scheduled for March 2024 it will take its place on the shortlist for both best retailer in the UK under £250m and best speciality retailer in the UK.
The award and nominations come as Jollyes prepares to open its final two stores of the year in Hull and Reading on 24 November.
Each of the flagship stores will employ a team of 12 to support it and feature a Raw Food shop-in-shop, Jolly Groomer and a Community Pet Clinic.
The Reading store, at Unit 1B, Reading Gateway, Imperial Way, Reading, RG2 0TD will be managed by Emily Palethorpe and her dog Rolo. Emily joins Jollyes after manager roles at Tesco and Vision Express.
The Hull store at Unit 4B Kingswood Retail Park, Althorp Road, Hull, HU7 3DA will be managed by Ross Hall who moved to the UK from Australia 17 years ago and has spent his whole career in Britain working in, and managing, pet stores.
Jollyes chief executive officer Joe Wykes paid tribute to the team after a remarkable 24 hours.
“It’s humbling to even be mentioned alongside other great retailers, but credit for these awards and nominations goes to the whole Jollyes team.
“They’ve put their heart and soul this year into developing ranges, opening stores and serving customers with real pace and innovation.
“I’m privileged to call them my colleagues and am excited about what we’ll continue to achieve as we bring the service and value Britain’s pet parents rely on us for.”
The opening of the two new stores in Reading and Hull – the 97th and 98th in the UK – will mean Jollyes has opened 31 stores in just two years.
Nova Dog Chews, a leading supplier of natural dog chews and treats to the independent pet trade, has had an incredible 2023 so far. New additions to the team include Emma Donaldson-Tonner and Imogen Bonwick.
Nova Dog Chews, a leading supplier of natural dog chews and treats to the independent pet trade, has had an incredible 2023 so far.
In August, Nova Dog Chews added an additional 10,000 square feet of warehouse space, which has helped manage a significant increase in demand. This has also allowed Nova to expand their product offerings, with 25-plus new natural chews added to the portfolio in the past two months with plans to increase this further.
As well as increased warehouse space, this growth has also been supported by the addition of several new appointments. Emma Donaldson-Tonner has joined as Digital and Marketing Manager. Imogen Bonwick has been appointed in the role of B2B sales specialist. Kimberly McManus has joined the office team in administration and an additional three warehouse staff have come on board too.
Joint Managing Director, Lloyd Murdoch, said: “We are extremely pleased with our progress this year. Our additional warehouse space and key appointments have made an immediate impact. Still, also a huge thank you has to go to our trade customers who have been great at both suggesting new chews we should offer and also stocking them once available.”
Pedigree Wholesale has launched its new biscuit dog treat range from Cooper & Co. The treats are crafted in Devon and contain a host of high-quality ingredients which target different functions and benefits...
Pedigree Wholesale has launched its new biscuit dog treat range from Cooper & Co. The treats are crafted in Devon and contain a host of high-quality ingredients which target different functions and benefits.
Cooper & Co was developed in-house by Pedigree Wholesale to provide a perfectly balanced diet for Cooper, the dog owned by the company’s CEO, Steve Brown. The brand initially launched a premium Dry Dog Food range. It’s always been really important to the family that Cooper is fed a simple and wholesome diet containing only the finest quality ingredients, grain-free and full of all the essential energy, nutrients, vitamins and minerals dogs need for a happy, healthy life.
The new biscuit treats have been thoughtfully developed with the same stringent quality requirements as the rest of the range. Every pouch of Cooper & Co Biscuits contains no added salt, sugars, artificial sweeteners or preservatives. These are an addition to the new air-dried natural treat range made with sausage slices, launched in August this year.
Offering above average retailer margins, the biscuit recipes are gently shaped and baked in Devon. Each Biscuit has specific benefits which closely match the Cooper & Co Dry Dog Food range, making it an easy one-stop destination for customers. The Biscuit range consists of 6 treats that retail for £4.99, including recipes suitable for puppies and senior dogs!
The range consists of the Active recipe, aimed at high-energy dogs, made with Turkey, which can help strengthen a dog’s bones, muscles and teeth. It also contains Spinach, which is high in iron to help support muscle development. Made with Carob and Coconut, the Sensitive recipe is perfect for dogs with delicate tummies. Carob is an excellent source of fibre and helps to improve digestion, whilst Coconut is packed with antioxidants that can help support the immune system. The Calming recipe is made with Duck with Lavender and is great for dogs who are anxious or excitable. Duck is rich in antioxidants and packs the treats with extra flavour, whilst the Lavender features soothing effects to help calm anxiety and stress.
Made with Salmon with Spirulina, the Glossy recipe helps promote healthy skin and a shiny coat. Salmon is a good source of omega 3 & 6, and Spirulina contains many essential fatty acids with anti-inflammatory properties to help support skin & coat. The Puppy recipe is made from Peanut Butter, which is high in nutrients and fibre, plus it is a good source of healthy fats. It also contains Blueberries, which help to support the immune system and are a delicious addition for puppies. The Senior recipe is made with Turkey which contains phosphorus, helping to improve bone strength, muscle growth and tooth health. The addition of Sweet Potato in the Senior recipe, one of the best dietary sources of Vitamin A, can help promote healthy skin, coats, eyes, nerves and muscles in dogs. All recipes are made with Chickpea Flour, which is a great natural source of protein.
To ensure retailers launch the range with impact in store, there has recently been a complete refresh to the suite of Point of Sale available for the core Dry Dog food range, plus brand-new additions of Point of Sale are now available for the Treat and Biscuit range through Pedigree Wholesale.
Sold in cases of 10, Cooper & Co Biscuit treats are available now through Pedigree Wholesale and are exclusively available to the specialist pet trade.
Zoomark is launching its 2025 registration campaign with a completely new image that will accompany all the communication for the international pet food and pet care show from now to the next edition, scheduled for 5th to 7th May 2025 in BolognaFiere...
Zoomark is launching its 2025 registration campaign with a completely new image that will accompany all the communication for the international pet food and pet care show from now to the next edition, scheduled for 5th to 7th May 2025 in BolognaFiere.
Zoomark is proud to present Spotlight on Pets, the visual identity project that heralds a new direction in the communication style that has characterized the event for years, helping to make it an international point of reference in the pet industry.
The new tagline - Bigger and Bolder – highlights Zoomark's goal of being bigger than ever before (in terms of exhibition space, number of stands, and international visitors) as well as more ambitious in its projects and objectives: an invitation to all B2B professionals in the pet industry to up their game too.
Throughout its previous editions, Zoomark has proven to be much more than a simple product showcase: a genuine partner for pet industry professionals and the ideal place to build new relationships and explore new avenues.
The 2025 edition will feature a host of special projects, events and in-depth discussions that will make taking part in Zoomark even more engaging and full of significant insights for business development.
Opportunities for professional growth, a welcoming, vibrant environment, and the city of Bologna, renowned for its art, culture and world-famous cuisine, make Zoomark 2025 an unmissable event.
Spotlight on Pets
While confirming its reputation as a major commercial event that opts for an informative, technical style of communication - a modern, innovative trade show that interfaces with professionals and companies - Zoomark is presenting a new direction for its forthcoming edition, with new colours, a new tone of voice, and a new slogan. These changes gravitate around the real focus of the event: the pets themselves.
The new concept, conveyed in a visual identity based on multiple elements, in a deliberately simple yet highly impactful style, places the spotlight firmly on pets, all pets - dogs, cats, birds, fish, rodents, and more. The tone is playful, fresh, and ultramodern because that's what Zoomark is all about: an essential B2B event that is dynamic, vibrant, and cutting-edge.
Along with the manufacturers, distributors, buyers and specialized retailers from all over the world that have been part of the event for 21 editions, Zoomark is boldly channelling the new needs and requirements of pets, confirming its position as a leader in Europe and a bridge to the rest of the world. It is the best place to tap into the present and future of the pet industry and its mission: the Pet Vision.
The show’s new image communicates this very simple, all-important message: pets, and their needs and demands, are the focus of Zoomark 2025, both in the virtual world, on the revamped website www.zoomark.it and on all Zoomark’s social media, as well as in the real world, in the halls of BolognaFiere, from 5th to 7th May 2025.
The British Independent Retailers Association has responded cautiously to the recent commitments made by tech giants Amazon and meta to ensure fair competition on their online markeplaces...
The British Independent Retailers Association has responded cautiously to the recent commitments made by tech giants Amazon and meta to ensure fair competition on their online markeplaces.
BIRA, which works with over 6,000 independent businesses of all sizes across the UK, made the comments following the investigation launched by the Competition and Markets Authority (CMA) in July 2022 and the response released this month.
Amid growing concerns that Amazon was leveraging its dominant position to gain an unfair advantage over third-party sellers, the CMA initiated an investigation into potential anticompetitive practices, including favoring its retail business over competing sellers on the Amazon Marketplace. Additionally, the watchdog flagged the unequal treatment of sellers utilising Amazon's warehousing and delivery services versus those employing alternative logistics businesses.
As a result of the CMA probe, Amazon has committed to providing independent sellers with an equal opportunity to feature their products in the coveted 'Buy Box,' the primary sales platform on the Amazon Marketplace. Amazon will a;sp no longer be permitted to exploit Marketplace data acquired from third-party sellers, a practice that had previously contributed to its unfair competitive advantage.
Furthermore, the tech giant will enable sellers to directly negotiate their delivery rates with independent providers of Prime delivery services, fostering a more level playing field for all involved parties.
Concurrently, Meta, the parent company of Facebook, has also pledged to adhere to new commitments that prevent the misuse of its advertising customers' data, fostering a more equitable environment for businesses utilizing the platform for advertising purposes.
Despite these encouraging developments, Andrew Goodacre (above), CEO of Bira, said he remains cautious about the tangible benefits these changes will provide for independent retailers.
He said: "We remain unconvinced that this will significantly help the indie retailers who trade on these platforms. These companies still have a huge amount of control over how things are sold and how much it costs the retailers. These changes do not address the negative impact these work practices were having on the small businesses using the platforms."
Dechra has unveiled a hard-hitting nationwide campaign to raise awareness of Cushing’s syndrome amongst dog owners and drive them to vet practices for diagnosis, treatment and monitoring...
Dechra has unveiled a hard-hitting nationwide campaign to raise awareness of Cushing’s syndrome amongst dog owners and drive them to vet practices for diagnosis, treatment and monitoring.
The news follows a recent survey of 1,000 UK dog owners that revealed that over three-quarters (77%) would put many of the top ten signs of Cushing's down to ‘old age’, meaning that their beloved dog could be left suffering for a long time, seriously affecting their quality of life.
For every 100 cases of Cushing’s syndrome treated, a further 57 are suspected but not diagnosed2 with health issues just seen as dogs ‘getting old’ and owners unable to spot the many varied signs of the disease.
The ‘Prime Suspects’ campaign will encourage dog owners to become a ‘Cushing’s Detective’ and look out for signs in their dogs in an imaginative and engaging way. A series of characters have been developed to educate dog owners about the many signs of Cushing’s such as: hair loss, excessive urination, increased appetite, excessive panting and lethargy. The characters featured in the campaign include Panting Patsy, Leaky Larry, Lazy Lynn, Greedy Gus and Little Patch.
A nationwide pet-focused multimedia campaign will support the ‘Prime Suspects’ initiative and will include TV and print advertising, online banners, pay per click advertising and social media to engage owners and encourage them to seek advice from their vet if they suspect Cushing’s in their dog.
Sarah Musgrave, companion animal brand manager at Dechra, says: "Our research identified that 48% of dog owners worry about their pet’s health and welfare more than their own, however owners are often unable to spot the many varied signs of Cushing’s, as they are simply put down to dogs getting old or undesirable behaviour. Our ‘Prime Suspects’ campaign will help address this by highlighting the many signs of Cushing’s amongst dog owners and drive them to seek help and advice from their vet.”
IVC Evidensia has appointed Stuart Garde as its new Head of GP Vet Development...
IVC Evidensia has appointed Stuart Garde as its new Head of GP Vet Development.
In this role, Stuart will lead the company’s pioneering GP Vet Futures programme and champion the diverse role of first opinion vets across its network of more than 1,000 practices.
GP Vet Futures was set up in 2023 and is a unique career development programme that recognises the vital role GP vets play and aims to increase the skills and confidence of vets in key areas such as quality improvement, welfare, preventative healthcare, clinical treatment, nutrition and professional values.
Entirely self-led, the programme has no exams, instead participants submit evidence of their learning through case studies and project work in the format of their choice. This highly personalised approach aims to be inclusive of those at all careers stages, experiences and abilities, and provides a tailored development framework.
Stuart has most recently worked as a Hub Clinical Lead supporting vets in practices across the south coast of England. He said: “I am looking forward to joining the team at IVC Evidensia, supporting the expansion of GP Vet Futures and building on the great work that has already been done to champion GP vets. By ensuring they have varied and satisfying careers we will draw more people into the profession while providing the best possible patient journey.”
Stuart takes over the position from IVC Evidensia’s retiring GP Vet Lead, Edward Davies. The GP Vet Futures programme was his brainchild and part of his efforts to shine the spotlight on the critical role GP vets play and ensure they have life-long, fulfilling careers.
Edward said: “It has been a great privilege to have been involved in many exciting projects over the years, but helping drive and facilitate Quality Improvement and the evolution and embedding of the GP Vet Futures programme have been two projects that I am particularly proud of. Having made the decision to leave IVC Evidensia after 11 years, I am really excited and pleased to be leaving these projects in a position of strength.
“GP Vet Futures underpins the potential of the GP vet, building community, recognition and confidence in vets of the future within the profession and the group. I am so pleased that this can be handed to such an enthusiastic and passionate individual such as Stuart and I wish him all the best and will watch these projects grow and succeed.”
Daniella Dos Santos, IVC Evidensia Director for Professional Culture, added: “It is fantastic to have Stuart on board. He has clearly demonstrated his passion for the role of the GP vet and I’m excited to see what more we can do to support them for the future.
“We would also like to thank Edward for everything that he has done to support GP vets across our network. From chairing our small animal clinical board to setting up GP Vet Futures and mentoring the first cohort, he has been a vocal champion of our first opinion clinicians and ensured they have the support to thrive. We wish him the very best in his future plans.”
CSJ’s range of treats are loved by dogs and are a great way of treating them to natural health too...
Most dog owners are keen to treat their dogs at Christmas and many are aware of the need to steer clear of ingredients such as chocolate or raisins – but then not all pet products are the same.
CSJ’s founder Ceri Rundle says: “Our range of treats are delightfully yummy and loved by dogs, whilst being a great way of treating them to natural health too.
“One long-established favourite of health-conscious owners is Dem Bones! They are ideal as they’re low fat/low calorie, and the inclusion of seaweed and herbs, and the crunchy texture, is great for cleaning teeth and fighting bad breath.
"Charcoal has long been recognised as an ingredient which helps ‘icky stomachs’ and gas so Dem Bones! are a great choice for greedy dogs or those prone to upset tums.
“Dem Bones! are totally natural, hypo-allergenic and free from wheat-gluten, dairy products and soya ... they are even veggie!
"Take a look at our comprehensive range and you’ll be on track for treating your dog to a merry and healthy festive season.”
For more on CSJ products visit www.csjk9.com or call 01745710470
The best of last edition of Pet Trade Xtra
The top-read stories from last week's Pet Trade Xtra can be seen below, if you missed them...
The much anticipated PIF Awards were revealed at the gala black tie ceremony held at Chesford Grange Hotel, Kenilworth, Warwickshire, last night, with over 20 categories of winners announced...
The much anticipated PIF Awards were revealed at the gala black tie ceremony held at Chesford Grange Hotel, Kenilworth, Warwickshire, last night, with over 20 categories of winners announced.
Generously supported by Jollyes – the Pet People, with headline sponsors Cliverton, Collar, LoPay and Su-Bridge and drinks sponsor Betty Miller, as well as a range of other category sponsors, the 2023 PIF Awards celebrated inspirational success stories of the past 12 months. Recipients received their Awards from James Middleton of James & Ella.
Winners ranged from independent businesses such as Tom & Toto and innovative Mr Bug, to large manufacturers like Johnson’s Veterinary Products. The Lifetime Achievement Award was presented to Jim Weston of Little Big Paw.
Pet businesses who had generously donated items to the U-Hearts Foundation charity which supports abandoned pets in Ukraine were recognised and presented with a certificate from U-Hearts CEO, Yuriy Tokarski, who had flown in to attend the event.
Nigel Baker, CEO of the Pet Industry Federation, commented: “In PIF’s 75th anniversary year, the Awards were the biggest yet, with a move to the bigger location of Chesford Grange to accommodate the increased numbers of guests wanting to attend. Winning a PIF Award means so much to the businesses that enter and our judging panels certainly commented on the standard of finalists this year. It is truly inspirational to see the diversity and sheer hard work within our industry and at PIF we are honoured to be able to reward this with the PIF Awards.”
Broadcaster Clare Balding hosted the Pets Foundation annual charity ball last night, as Pets at Home and the wider pet care industry came together to raise much needed funds to support animal charities in need across the UK...
Broadcaster Clare Balding hosted the Pets Foundation annual charity ball last night, as Pets at Home and the wider pet care industry came together to raise much needed funds to support animal charities in need across the UK.
Since its launch, in 2006, the Pets Foundation – Pets at Home’s charity - has raised a staggering £50 million to help support animal rescue and rehoming organisations through grants and donations. In last year alone the charity raised £6 million with nearly 400 animal organisations, 54,000 pets and 17,000 people benefiting.
Last night’s annual charity ball brought together Pets’ partners, suppliers, and organisations across animal welfare sectors, who generously contributed towards the total £114,000 donation. The Cats Whiskers, a Scottish based cat rehoming charity, and Blue Cross, whose donation points can be found in all Pets at Home stores, were both in attendance to share the stories of the families and pets they have been able to help everyday thanks to the donations they’ve received.
The Cats Whiskers were also surprised with an additional £30,000 donation to help build an essential new veterinary room and outdoor enrichment area to make life better for the cats and kittens in their care.
The Cats Whiskers Founders Kathy and Donna said “This donation means everything to us and secures the future for The Cats Whiskers. The money will enable us to upgrade our facilities and focus more of our time on caring for the animals. Before our cats had to travel to receive veterinary care, causing unnecessary extra stress to already uncomfortable and anxious cats. Now they will be able to receive the care and attention they need in a dedication room, helping their overall comfort and wellbeing. The enrichment area will ensure cats are more secure when getting exercise and will have access to fresh air in a safe way. We couldn’t be more grateful to the Pets Foundation, and knowing they believe in us means the world to us.”
Commenting on the evening, author, and broadcaster Clare Balding said: “It was an honour to host this year’s Pets Foundation charity ball. As a pet lover myself, it’s incredible that so much has been raised for so many worthwhile animal charities. It was fantastic to see even more money raised on the night as the Pets Foundation launched its ambition to raise the next £50 million.”
William Hewish, Chief Information Officer of Pets at Home, and Chair of the Pets Foundation commented “Our charity ball provides an opportunity to thank all of our partners, suppliers, customers and employees who have donated so generously and worked hard to help us reach this significant fundraising milestone. At Pets at Home our mission is to create a better world for pets and the people who love them, and the amazing work of the Pets Foundation highlights our on-going commitment to that. We are excited to see what we can achieve next and the difference we can make to even more pets and the people who love them.”
The Pets Foundation supports charities across the country including 25 incredible organisations in and around Greater Manchester. Including RSPCA Manchester & Salford, Cats Protection, Dogs Trust, Guide Dogs and many more.
RSPCA Manchester & Salford recently received a grant to buy a new animal ambulance. The new ambulance has helped animals such as Tabby Cat, Joy, and Rabbit, Cinnabun
Joy is a young tabby cat who spent 65 days in the care of RSPCA Manchester & Salford, after she was found stray with an awful collar wound. She required extensive veterinary intervention and nursing care involving regular trips to and from the vets. Her pain was eased by being able to travel in the near-silent ambulance.
Cinnabun is a large rabbit breed rescued from a breeder which was closed down by RSPCA inspectors. The new animal ambulance enabled the charity to transport larger animals more easily due to the van’s huge capacity.
C&D Foods were the headline sponsor for this year’s Pets Foundation charity ball.
The award-winning Henry Wag brand is taking big steps to minimise the negative impact its products have on the environment and create a more sustainable product range...
The award-winning Henry Wag brand is taking big steps to minimise the negative impact its products have on the environment and create a more sustainable product range.
Grant Rogers, managing director of the brand’s parent company 3P Enterprise, said: “Our objective is to reduce waste (including CO2), create sustainable design and use materials which are recycled or renewable.
“Many of our products are manufactured using polyester fibres. In the first stage of our sustainability project, we have identified our drying towels coats and bags which are made of either 70% or 80% polyester. Working closely with our suppliers we have been able to switch to GRS recycled polyester as the raw material for these product ranges in line with our company business objectives.
“As this change is introduced, the products will be supplied in new-look multi-lingual packaging showing the recycled elements of the products, a new brand tag line and a 2D barcode linking to Buyer Dock providing the consumer with language specific product information on product waste, recyclability, sustainability and washing information. These new packs create a new fresh look for the brand and will give the range greater impact when displayed in store.
“This represents the first step for Henry Wag in a program to move away from using virgin materials in our products where possible. Stage 2 of the project will focus on the car seat and boot covers. We are also working with suppliers closer to the UK to reduce product miles and investigating the use of plant-based fibres for use in our products.”
Lily’s Kitchen has created a 30 second TV advert, entitled ‘Christmas Every Day’, which is being shown on SKY until November 19...
Lily’s Kitchen has created a 30 second TV advert, entitled ‘Christmas Every Day’, which is being shown on SKY until November 19.
The advert features a montage of happy cats and dogs from real pet parents across the country to show how pets bring the joy of Christmas every single day of the year – not just during the festive season.
The advert stitches together real-life footage shared by real Lily’s Kitchen customers and its charity partners Dogs Trust and London Inner City Kitties (L.I.C.K.), to highlight the ways our pets show us affection and how they make every day special for pet parents – from excited, morning kisses to mid-morning mischief, enthusiastic welcome home greetings, dinner dances and cuddles on the sofa.
Proving the joy these moments bring us, pet parents ranked their pet greeting them when they get home from work (34%), their pet waking them up in the morning (29%) and snuggling with their pet on the sofa (31%) among their top three moments of the day.
With using business as a force for good at the heart of the brand’s ethos, the homage to the nation’s four-legged friends was created to raise awareness of Lily’s Kitchen’s charity partnerships with Dogs Trust and L.I.C.K. this Christmas – partnerships that will help pets in need. 100% of profits from the sale of the Limited Edition Three Bird Feast for dogs and Turkey Feast Paté for cats will be donated to support the charities’ important work this Christmas, helping to find dogs in Dogs Trust’s care the loving homes they deserve, and providing for much needed feline medical care for the cats looked after by L.I.C.K.
Pet parents can celebrate their four-legged family members and return some of the joy they bring us every day, by treating them to proper food made from natural ingredients. Christmas is a perfect time to gather the family to enjoy a delicious feast together and Lily’s Kitchen is here to make sure your four-legged members can enjoy the festivities too.
Samantha Crossley, UK Marketing Director at Lily’s Kitchen, said: “Pet parents everywhere will understand the joy that having a cat or dog in your life brings you every single day – for our pets, the excitement of spending another day with their humans is as magical as that feeling of waking up on Christmas morning! And this year we wanted to celebrate that feeling by showcasing these moments of happiness through the eyes of real pet parents across the country. From excited, morning kisses to the first tail wag of the day, dinner dances, ‘making biscuits’ and cuddles on the sofa – these are moments that matter. So, celebrate your four-legged family this Christmas, and every day of the year.”
Those in London, Manchester, Liverpool, Birmingham, Leeds, Newcastle, Bristol, Exeter can watch the Lily’s Kitchen ‘Christmas Every Day’ advert on SKY until November 19. Or you can click on the link below...
The three most common rabbit health issues are dental disease, gastrointestinal stasis and obesity, Supreme Petfoods’ recent survey of UK veterinary surgeons has revealed...
The three most common rabbit health issues are dental disease, gastrointestinal stasis and obesity, Supreme Petfoods’ recent survey of UK veterinary surgeons has revealed.
These conditions are intrinsically linked to the feeding of poor-quality diets and despite substantial improvements in nutritional knowledge among rabbit owners, 57% of rabbits are still being fed inappropriately.
Dental disease was seen most frequently, with 75% of vets reporting that they see affected rabbits regularly. Dental and other diet-related conditions occur partly because owners do not understand their pets’ dietary requirements, in particular the importance of high fibre nutrition with no added sugar. Nearly 90% of vets said that rabbits often received inadequate quantities of hay, and the survey also revealed that feeding poor-quality concentrate foods, with low fibre and added sugary ingredients, is commonplace.
Claire Hamblion, Supreme’s Marketing Director, explains that educating customers is crucial, saying, “Owners want to do the right thing, but all too often lack of awareness about nutrition leads to poor health and wellbeing. The great news is that progress is being made. 79% of vets say that nutritional knowledge among rabbit owners has significantly improved in the last 10 years, which is in part due to the invaluable expertise shared by pet retailers. We’re keen to build on this and are proud to offer not just high-quality species-specific nutrition but a range of educational materials and free samples to help retailers engage with their rabbit-owning customers."
A high-quality, species-appropriate diet should include unlimited hay, a carefully measured portion of high fibre nuggets every morning and evening and a handful of fresh leafy greens. Recommended by over 90 percent of vets in the survey, Supreme’s Science Selective rabbit lifestage diets are high in fibre, and rich in natural ingredients with no added sugar. When fed alongside unlimited hay, Science Selective supports dental and digestive health and the maintenance of a healthy weight and helps to reduce the risk of diet-related disease.
The survey also revealed that for rabbits requiring critical care nutrition, Supreme’s Science Selective Recovery Plus, is the number one choice among vets for syringe feeding. With a high crude fibre content (25%) to support digestive health, Recovery Plus has added vitamin C and is rich in natural forage and herbs to stimulate appetite.
Supreme provides a selection of educational materials, from care guides to educational blogs and free food samples, to support retailers in communicating with customers. With highly palatable diets like Science Selective, free samples prove particularly effective in starting rabbits on a lifelong journey of optimum nutrition and are an excellent tool for starting nutrition conversations. Supreme is committed to working with retailers as well as veterinary teams to improve owners’ knowledge around rabbit nutrition, helping rabbits to live longer, happier, and healthier lives.
Over 20 companies were this week celebrating with their teams after clinching top honours at the PIF Awards last Thursday. Below three more winners reveal what it means to be rewarded with such a prestigious accolade.
Johnson’s Veterinary Products has been unveiled as Supplier of the Year at the PIF Awards, which aims to showcase the remarkable individuals and businesses who uphold the highest standards of quality in the UK pet market....
Johnson’s Veterinary Products has been unveiled as Supplier of the Year at the PIF Awards, which aims to showcase the remarkable individuals and businesses who uphold the highest standards of quality in the UK pet market.
During a black-tie gala dinner at the Chesford Grange Hotel on 9th November, the Midlands-based pet healthcare product manufacturer was commended for its steadfast commitment to maintaining strong relationships with its customers and improving its service offering, scooping the prestigious prize in front of a gathering of industry peers and specialists.
Daniel Everett, Operations Manager at PIF, explained the reason for Johnson’s win: “A family-owned, independent pet product provider, Johnson’s was founded in 1921 and has remained true to its core roots.
“The judges were impressed that they had invested significantly in streamlining their ordering processes and were unwavering in their dedication never to become a faceless brand. Through the hard work of their active salesforce, they continue to stick by this.”
The PIF Awards aims to recognise and celebrate excellence within the pet industry by highlighting the exceptional talent and diversity that drives the industry forward.
Paul Gwynn, Johnson’s Managing Director, added: “The best interests of both our customers and the nation's pets has been the focus of our business for over one hundred years, so for PIF to publicly acknowledge how this commitment has benefitted the industry certainly gives us the confidence that our dedication is both appreciated and warranted.
“Over the coming months, we have many more initiatives and launches planned that we hope will bring about even more benefits to pet stores and pet owners, and this award will certainly spur on our continued development.”
PIF has been supporting manufacturers, retailers, and wholesalers operating within the UK pet industry for 75 years, protecting and promoting the interests of all those operating in the market.
The annual awards dinner also saw Johnson’s join several other pet businesses in being recognised for their recent donations to the U-Hearts Foundation charity which supports abandoned pets in Ukraine.
To date, Johnson’s donation of Fipronil spot-on flea solution has treated 15036 dogs in 14 regions across the war-torn country.
Barnsley-based Walker & Drake clinched the Best New Food Product accolade at the PIF Awards for its cold pressed Puppy and Small Breed foods...
Barnsley-based Walker & Drake clinched the Best New Food Product accolade at the PIF Awards for its cold pressed Puppy and Small Breed foods.
Founded by David Taylor, Richard Grant and Tim Matthews, Walker & Drake was formed with the clear intention of producing a British made, complete nutritional dog food made using the ‘minimal processing’ cold pressed technique. The food is pressed at a lower temperature, which means that more of the nutrients are retained in the process.
The company only began trading after the first lockdown in 2020 and has seen such massive growth in sales of its cold pressed dog food and range of natural treats that it opened a new £900,000 production facility in Barnsley.
Tim Matthews said: “We are delighted to have won the PIF Best New Product Award. We feel that we have now really made it in the pet food industry particularly as we up against so many established and respected brands.”
Having won the Best New Treat category at the PIF Awards, Mr Bug is now planning for the launch of its ‘game-changing’ dog food next Spring...
Having won the Best New Treat category at the PIF Awards, Mr Bug is now planning for the launch of its ‘game-changing’ dog food next Spring.
The company’s Conal Cunningham was delighted with the success of Bug Bites and added: “We’re so proud to have received this award, especially after all the hard work that the whole team has put into spreading the word and showcasing our unrivalled nutritional worth. It's especially important to us as a new company to be recognised by the pet industry for our sustainable ambitions and endeavours.
“A lot of work has gone into creating a nutritious, planet-friendly brand that the public can connect with whilst at the same time demystifying insect protein. For now we’re capitalising on this incredible recognition and early doors successes whilst paving the way for our game-changer dog food that we’re launching Spring 24.”
What’s it like to win this national award?
