In This Issue
Stock a range of grooming products to inspire customers and drive sales
Dog owners plan to rebel against new microchipping laws, claims new survey
Billy + Margot reports record sales volumes of pet treats
Ricky Gervais gives Bring Your Dog To Work Day the thumbs up
TV stars line up to help pet charity's clothing campaign
Dapper Dogs Dundee receives fantastic 4fleas Spot-on prize
Vet’s Kitchen set to launch Cat Revolution
Keeping pets safe during a heatwave – PDSA offers advice
PetSafe raises awareness of pet hydration
New Products Showcase will be bigger than ever at PATS Telford
Polish up your act to gain competitive export edge, advises PetQuip director general
Fabulous Felines launch aims to drive new customers instore
Tetra puts fun and interactivity at top of feeding agenda
Tetra launches Aquatics App to revolutionise water testing
Man gets kicked out of Waitrose store for bringing in his pet python
The veterinary future’s bright, but levels of stress causing concern
New smart phone app helps dog lovers to find companions
Animal charity trustee stole pet dog
New Laguna products from Hagen UK
CONTACT US NOW
Find out how Pet Trade Xtra can help to promote your business and products.



Contact neil.pope@tgcmc.co.uk for all editorial matters

Or becky.kane@tgcmc.co.uk to discuss advertising and sponsorship opportunities.
Ricky Gervais gives Bring Your Dog To Work Day the thumbs up
 

Last Friday was Britain’s second annual Bring Your Dog To Work Day, an event which saw thousands of dog lovers, as well as businesses from a broad spectrum of industries, embrace the initiative and take their four-legged friends into the workplace.

Even celebrities joined in the fun with Ricky Gervais tweeting a picture of himself and his dogs with the message: Loving #BringYourDogToWorkDay.

The day was a tremendous success and featured in The Times, The Independent, Mirror, Metro, London Evening Standard, Mashable, Capital FM, BT and Yahoo. There was even a pooch invasion on ITV’s Loose Women - where the programme’s presenters Andrea McLean, Nadia Sawalha and Jane Moore brought their dogs into work (see picture below).

Founded by HOWND, the #BringYourDogToWorkDay hashtag started trending on Twitter in the UK, following thousands of ‘pooch selfie’ tweets from the public, plus mentions from celebrities such as Ricky Gervais. 

Bring Your Dog to Work Day supports animal welfare charities, and this year’s event was raising money for All Dogs Matter, a charity that rehomes hundreds of rescues every year in London and Norfolk. 

The Bring Your Dog To Work Day website accepts business sponsor donations (minimum of £50) and individual donations (minimum of £2) all year round. Just a small donation of £5 could be used to microchip a dog, while £10 is enough to buy new bedding.

“We are so pleased with the outcome of Bring Your Dog To Work Day; the publicity and rate of participation exceeded our wildest expectations. Thank you so much to all the business sponsors and individuals who took part, your donations will help All Dogs Matter continue their fantastic work rescuing and rehoming unwanted and stray dogs,” explains Jo Amit, co-founder of dog grooming product company HOWND, the company behind the initiative. 

Bring Your Dog To Work Day also held a competition, where individuals who donated £5 online and uploaded a ‘pooch selfie’ were entered automatically into a mega-prize draw worth over £700.

HOWND, Dogs & Horses, PetSafe, Long Paws, Natural Instinct, MedicAnimal, Leucillin, LoveSniffys, Vet’s Kitchen, Billy & Margot, Oscar & Hooch, Lily’s Kitchen, Company of Animals and Dependable Pets all donated products towards the mega-prize. Fish4Dogs gave a year’s supply of pet food as the runner’s up prize worth £636.  

The winner of the Bring Your Dog To Work Day mega-prize was Mike Lindley from St Helens. He uploaded a ‘pooch selfie’ entry of his dog Ralph to the ‘Dog With A Job Hall of Fame’. Ralph’s job description was listed as ‘Chief Music Blogger and DJ on Radio KC’.

“A huge well done to Mike and Ralph, we hope you have fun enjoying the mega-prize! Thank you and well done to everyone else who took part in the competition, every entry was original and it was great to see such enthusiasm. We’d also like to thank all the companies who donated towards the prizes for their support and generosity,” adds Jo Amit.

The competition runner-up was Carol Sales and her dog Leo. According to his ‘Dog With A Job Hall of Fame’, Leo collects the mail and keeps team spirits high in the office.

For further information - or if you would like to headline sponsor Bring Your Dog To Work Day 2016 - please visit Bring Your Dog To Work Day’s official website, or email hello@bringyourdogtoworkday.co.uk

Facebook Twitter LinkedIn
Newsletter Marketing Powered by Newsweaver