Seeing the latest pet product launches under one roof is one of the major attractions to PATS visitors, and this September's show at the Telford International Centre is set to unveil a record number of new items.

An impressive line-up of entries to the popular New Products Showcase is a positive sign that PATS Telford exhibitors are excited about their latest products and can’t wait to show them to visiting retailers and buyers.

Products entered into the Showcase will be judged by a panel of independent pet retailers on the first day of the show (Sunday, September 27) to decide the winners of the New Products Awards.

“It’s great to see companies putting their new products forward,” said organiser Annie Foord. “I would urge those exhibitors who haven’t entered the Showcase yet to make sure they do so without delay because it’s a not-to-be missed opportunity.

“Speaking to visitors, we know that a lot of them head to the Showcase first. They can view all the latest items in one place, and once they’ve seen what they like, they then head off to the stand of the manufacturer or supplier of that product to discuss it in more detail.”

There are seven categories in the New Product Showcase and past winners admit that winning an award can certainly increase the profile of the items to the trade.

Dogs Dogs Dogs won the Dog Accessory Award at PATS last September and Joanna Way said: "We were over the moon to win a New Product Award. It meant a great deal to us in terms of business and marketing potential. It also gave our clients confidence in the product and its place in the market.

"We're now looking forward to PATS Telford where we'll be launching some great new products."

Irish company Christies Global have won an award at three consecutive PATS shows and their marketing manager Lindy Harper knows the importance of such an accolade.

“Christies Global has always prided itself in bringing innovative products to the grooming market and these awards recognise this work,” said Lindy. “Given the high standard of competition in the market, we feel truly honoured to have won three consecutive awards.”

The Showcase is designed to help visitors to find easily the latest and most exciting products to hit the pet trade, as they are gathered together in one, extensive display. There is an information card beside each product, giving details such as suggested retail price and where in the show you’ll find the item’s exhibitor.

The New Products Showcase entries will be displayed under the following seven award categories: 

                  •           Cat Product

                  •           Dog Food or Treat Product

                  •           Dog Accessory Product

                  •           Bird Product

                  •           Small Animal Product

                  •           Pet Care Product

                  •           Grooming Product

With so many new products on show and more than 180 exhibitors attending PATS Telford this year, the exhibition is set to draw an equally impressive amount of visitors.

A full and up-to-date list of exhibitors is available on the website www.patshow.co.uk together with information on how to reach the venue and regularly updated show news.

PATS Telford takes place at Telford International Centre on Sunday, September 27, and Monday, September 28.