In This Issue
Birmingham Dogs Home hosts first-ever Christmas dinner for rescue dogs
Frozzys expands award-winning Yogurt Squeeze range
Pet business owner excels as a young entrepreneur
Big Issue partners with Animal Friends Insurance to equip vendors’ dogs with their own iconic red tabard
EzyDog UK launches heavy-duty adjustable dog seatbelt
How your customers can attract secretive birds
Waita Pets' Freeze-Dried Complete Food now available
Lily's Kitchen brings Christmas cheer with charity pledge
Get your own copy of Pet Trade Xtra
Nordic pet care company acquires Portuguese retailer
New CEO at Edinburgh Dog and Cat Home
Lop-eared rabbits confirmed at highest risk of hidden ear disease
Independent retailers welcome Winter of Action to tackle high street crime
Pullin Power on top
The best of last edition of Pet Trade Xtra
Team of experts aim to shape future of pet nutrition
The PetFellas announces strategic partnership with Boost Pet UK
Online pet retailer boosts next-day delivery offering
New treats designed to change way dogs are rewarded 
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Lily's Kitchen brings Christmas cheer with charity pledge

Lily’s Kitchen has launched its new limited edition offering to bring festive joy to furry family members this Christmas. The range features specially crafted recipes with seasonal ingredients like turkey, cranberry, and sweet potato, packaged in beautiful seasonal-themed designs that ensure all the family can join in the celebrations.  

 

From advent calendars to baked treats, pet parents looking to treat their beloved four-legged family this year need look no further than the B Corp pet food brand.  

 

And to spread even more joy this holiday season, Lily’s Kitchen is donating £20,000 from the sale of their Christmas recipes to Dogs Trust and London Inner City Kitties (LICK). 

 

The full range includes:

 

Lily’s Kitchen Advent Calendar for Dogs, 68g – RRP £10.50   

There’s nothing quite like the run up to the big day. Sparkly lights illuminating shop displays. The hustle and bustle of passers-by. A visit to a Treat Shop filled with delights to nestle under your tree along with your dog’s delicious treats. What better way to ignite that magical feeling in our furry family than with their own advent calendar filled with festive baked treats?  Inside you’ll find Breaktime Biscuits with peanut butter and banana, and Bedtime Biscuits with a sprinkling of chamomile and passion flower. A daily treat for dogs to countdown to Christmas - talk about tasty! 

Lily’s Kitchen Christmas Advent Calendar for Cats, 25g – RRP £8.50 

Now your cat can enjoy a daily festive treat in the lead up to Christmas. These delectable grain-free* treats are made with turkey for twinkly eyed cats counting down to Christmas. The Festive Treats with Turkey are irresistible bites filled with turkey, served up with a soft centre and a crunchy shell. 

Christmas Dinner Turkey with Ham and all the trimmings, 400g – RRP £3.70

How to make your best bud feel included in the festivities? Simple. Serve them up their very own Christmas dinner.  A brand-new grain-free recipe complete with all the trimmings (of course)! This limited edition festive supper is crafted with freshly prepared turkey (an excellent and delicious source of protein) with ham and a touch of parsnips (a known source of fibre to help support digestion) and cranberries (containing vitamin C).  

Christmas Feast Turkey with Salmon Paté, 85g – RRP £1.25

Say hello to a limited edition Christmas dinner just for your cat. This grain-free recipe* is made with natural ingredients and proper meat, offal, and fish, with freshly prepared turkey and salmon. Providing complete and balanced nutrition, you can rest assured knowing that your precious companion is getting everything they need to be their best fluffy self.  

Cracking Meaty Treats Selection Tin, 300g – RRP £18

Rummaging through the Christmas treats tin in search of goodies is an essential part of the festive season for many of us. But what about your little buddy?  Presenting a festive selection keepsake tin just for dogs filled with three meaty treats, each made to a grain-free recipe* with tasty natural ingredients, including proper meat and offal including: 

  • Chomp-Away Chicken Bites – a grain-free recipe, with freshly prepared chicken, a sprinkling of quinoa and a dash of ginger 
  • Festive Turkey Jerky – with a sprinkling of cranberries and cinnamon 
  • Cracking Pork Sausages with Apple – made with a satisfyingly chewy texture

Lily’s Kitchen Festive Turkey Jerky Dog Treats, 70g – RRP £3.50 

The popular Turkey Jerky treats are back with a new look! Let your dog join in the annual festivities with this delicious jerky, made with natural ingredients, including proper meat and offal, for a proper treat. The grain-free recipe* includes a sprinkling of cranberries and cinnamon for that added seasonal taste. Santa, step aside.

Lily’s Kitchen Festive Treats with Turkey for Cats, 60g – RRP £2.50

Has your cat been naughty or nice this year? Who are we kidding – they’re a rebel through and through. Regardless, they deserve a treat this festive season.  Do irresistible grain-free bites filled with freshly prepared turkey sound good to you? Made with natural ingredients, we’ve added a touch of sweet potato and cranberries for that additional festive flavour.  

 

Charlotte Henderson, Head of Marketing at Lily’s Kitchen, said: “There’s nothing quite like the excitement building in the run up to Christmas, and this year, with the nostalgic design of our Treat Shop-inspired range, we've captured that magic. At Lily’s Kitchen, we know that pets are part of the family, and that involving furry family members in all those special festive moments is so important to pet parents. “We’ve crafted these recipes with high-quality, natural ingredients, perfect for treating your mischief makers this holiday season, and our brand new treat selection tins are ideal for getting in the festive spirit with your beloved pets. My cocker spaniel, Polly, has already learned that these tins have got the most delicious goodies inside!” 

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