Admiral Pet Insurance has officially launched, making it the fourth insurance product to be underwritten by Admiral alongside Motor, Home and Travel Insurance. 

Customers could previously buy pet insurance through the brand via a third party, but with the new Admiral Pet product, that’s all changed. Pet policies will be 100% Admiral, with the pricing, underwriting, and customer service all handled in-house. 

Admiral Pet has introduced features above and beyond a standard pet insurance product, including Pawsquad, an online service that enables customers to speak to a qualified, UK-registered vet 24/7 for advice and treatment options, all free of charge. As well as this, customers can take advantage of Multi-Pet, allowing them to insure all of their pets on one policy while making savings of up to 15%. Existing Admiral Motor, Home or Travel Insurance customers can also benefit from a 10% discount.

Pritpal Powar, Head of Pet, said: “I’m really excited to have reached this milestone, this is the culmination of so much hard work from so many people across the business.

“I truly believe we have built a fantastic range of products and services that will deliver great value for our customers and continue to build on the foundations of what has made Admiral a leader across our flagship products. I can’t wait to continue building and improving the business as we grow!”

As the latest on the list of Admiral insurance products, Admiral Pet forms a key part of the company’s ongoing diversification efforts. While continuing to pay attention to evolving customer needs and adapting in response, customer satisfaction remains at the centre of Admiral’s focus, keen to provide customers with great service and a great offering.