In This Issue
Ancol says its poop bags are biodegradable despite ASA ruling
Claims that poop bags were biodegradable ruled misleading
UK dog owners demand more dog friendly restaurants, as Wetherspoons closes its doors to canine diners
PATS Telford is THE place to be this September
Hard work pays off for sales reps in the pet trade
Connolly’s Red Mills – Go Native range of grain-free dog food, treats and dental superfood sticks
Pet firm reaches gold standard for customer service
Expansion for door-to-door pet food delivery franchise
Top ‘barks’ for puppy graduates across the UK
Pets at Glee opens its doors at the NEC on Monday
RSW International to launch RSPCA collection
Get your own copy of Pet Trade Xtra
Man charged with theft from pet shop
Expects warn of pet blues as kids go back to school
Nutriment knock at number 10
Mars Petcare introduces NUTRO to UK market
The best of the previous Pet Trade Xtra
Canine ‘Think Tank’ determines what makes a pub dog-friendly
Electric shock collars for pets to be banned in England
Pet firm donates £1m to charity to mark 25 years of trading
Tripe-based product sales soar for Cotswold RAW
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Pet firm reaches gold standard for customer service

When it comes to customer service the Fish4Dogs Events Team have gold-winning standards and now they have a certificate and rosette to prove it!


For it wasn’t just the showring action that came under close scrutiny at the recent Gatcombe Horse Trials but its exhibitors, who were ‘mystery shopped’ by BETA – the British Equestrian Trade Association – throughout the event.


Fish4Dogs was awarded ‘Gold Stand’ status for the “passion, enthusiasm, knowledge and overall on-stand welcome” which its team demonstrated.


The company has an extensive annual show programme, attending more than 30 championship events, family dog shows, charity fundraisers and specialist conferences where dog professionals come together to share and learn.


Said Jo Little, Head of Marketing: “Our show team is very experienced and has a true understanding of our products. They listen to owners, to understand their concerns and outline the benefits of fish in the right context – whether it be joint and mobility concerns, looking for great coat and skin condition, or simply providing an easily-digestible protein source to provide dogs with the energy they need to thrive.”


Each member of the show team is a brand ambassador. They often join the Fish4Dogs family having previously been a customer whose pets have benefitted from a fish-based diet. This gives them the confidence to be able to speak to other pet owners at shows and this passion for dog welfare shines through.


The team also have experts on hand to whom them can refer more complicated questions including Fish4Dogs professional veterinary, nutritional and technical specialists.

The trade stand emphasis is always on letting the food speak for itself – a try before you buy approach rather than the hard sell.


“We are advocates rather than sales people - friendly, empathetic, champions of fish. The purpose of our attendance is to share our story, enthusiasm, give out samples, and take the names of interested owners for follow up. We are delighted when dogs discover something new. For us, it’s the connections we make through the dogs that makes attending shows an absolute pleasure.”

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