Antos, Group 55, HayPigs!, Kong, Pedigree, Symply, The Innocent Hound and Versele-Laga were the winners of the PATS Telford 2017 New Product Awards which were presented at the PetQuip Awards after the first day of a successful show.
The awards were chosen by a team of expert pet retail judges, who arrived at the show before 9.30am on Sunday, September 24, in order to make their choices from a record number of more than 250 new products entered.
 Their decisions took into account a number of guideline criteria such as product innovation, design, quality, packaging and value for money. The judges agreed that the New Product Showcase had produced a high calibre of entries with a tremendous amount of innovation. They were pleased to see such a wide range of products, and felt the majority of items on display showed some great innovation. Here is a full list of the winners together with the judges’ comments: CAT FOOD AND TREATS Winner
Symply Pet Foods with Canagan Light Senior/Sterilised for Cat Food The judges felt this product was an excellent addition to a successful range. With clear packaging and a good price point, this product encourages continuity for the cat owner to remain with the range as their pet gets older.
CAT ACCESSORY AND GIFT PRODUCT Winner
KONG Company with the Cat Laser Teaser The judges chose this winning product for being fun and interactive They believe they will prove popular with both the owner and the pet. It also has a great price point. DOG FOOD AND TREATS Winner
Antos with Yak Snack range The judges felt this pet snack is different to anything that’s currently in the UK market. With a great price, good packing with strong labeling, this treat will also prove to be long lasting.
DOG ACCESSORY AND GIFT PRODUCT
Winner
Pedigree Wholesale with Chuckit Breathe Right Ball The judges picked out a toy that will complement a very successful range. Keeping the strong branding of a well-known name, as well as its distinctive orange colour and design, this new product is set to fly off the shelves.
BIRD PRODUCT
Winner
Versele-Laga with Goldenfeast The judges said this super premium bird food looks good enough to eat. The packaging has distinctive packaging with a grab handle, which makes handling and pouring easy. Versatile and reusable, it comes with refill packs.
SMALL ANIMAL PRODUCT
Winner
HayPigs! With their Piggy Weightlifter – Vegetable Kebab Maker The judges were unanimous in their choice of this winning product. They felt a fun circus range for small animals was a great addition to the market. The winning product from the range was a novel idea and will provide hours of enjoyment.
PET CARE PRODUCT
Winner
The Innocent Hound with Vamoosh The judges believe this product has fantastic market potential because it tackles a common problem. There is nothing like this currently in the market and it has an excellent price point.
GROOMING PRODUCT
Winner
Group 55 with Feline Fresh The judges felt this product filled a gap for cat owners, adding a wipe specifically for cats. It is another great addition to a popular range. It also has a fantastic smell.
See all the winners at PATS Telford today. The show is open until 4pm. See you here.
www.patshow.co.uk/visiting
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PetQuip Award winners revealed at glitzy event
Pedigree Wholesale, Pet Revolution, and HOWND were crowned winners at the PetQuip Awards in Telford last night...
Terry Brown, the founder of Pedigree Wholesale, was given a Lifetime Achievement Award.
Pedigree Wholesale, Pet Revolution, and HOWND were crowned winners at the PetQuip Awards in Telford last night.
The awards were presented at a glitzy party after the first day of PATS Telford.
HOWND won two awards – Marketing Project of the Year and Pet Product of the Year (Accessories), and Mark Hirschel said: "Tonight's achievements are beyond our wildest expectations. It is a tremendous feeling when all your hard work and perseverance pays off. We have been through a lot over the past few years but these awards more than make up for the tough times. I still can't believe what's happened."
Pedigree Whoelsale were voted Business of the Year before the company's founder Terry Brown was given a Lifetime Achievement Award. Son Steve said it had been a marvellous night for the Brown family, who had attended to pay tribute to Terry.
"We kept it a secret from my father," said Steve. "He had no idea he was going to receive this award but it is well deserved. He did a fabulous job in launching the company and setting the value, which I have carried forward in the business. For the company to win Business of the Year followed by my feather picking up such a prestigious award is absolutely amazing."
Terry Brown himself commented:"I had no idea I was going to receive a Lifetime Achievement Award. I just thought it was great for the whole family to be together on such a fantastic occasion and see the company win Business of the Year, and then getting my own award was such a shock. I've been fortunate to enjoy every minute I've been involved in the pet industry."
Jaimie Gleave, of Paws & Claws pet shop, which was voted joint UK Pet Retailer of the Year, commented: "This honour means everything to us. For us it is recognition for seven year of hard work transforming an ailing pet shop into a thriving business."
Binatone won gold in the Pet Product of the Year (Health & Technical) category for its Scout Traks GPS system, and Joel Lucy said: "It's great to see the pet trade recognising the new technology side of the business. I'm overwhelmed to have received this award on behalf of Binatone."
The PetQuip Awards 2017 WINNERS
Business of the Year Gold – Pedigree Wholesale Silver – Natures Menu Highly Commended - Forthglade
 Exporter of the Year Gold – Pet Revolution Silver - Natures Menu Highly Commended – Armitage Pet Care
 Marketing Project of the Year Gold – HOWND – Bring your dog to work day Silver – Cotswold Raw Highly Commended – The Dog Treat Company
Pet Product of the Year – 3 categories
Food & Treats Gold - Verity & Voss (Oggi’s Birthday & Christmas Gift Boxes) Silver – Beco Pet (Free roaming wild boar with broccoli & pumpkin ethical food for dogs) Highly Commended – Burgess (Excel long stem feeding hay)
 Accessories Gold – HOWND (All seasons natural skin, nose and paw balms) Silver – Phoenox Textiles (pet mats range – new designs) Highly Commended – Accapi (Ruffwear Front Range Harness)
 Health & Technical Gold – Binatone (Scout Traks GPS system) Silver – Pet Revolution (Natural flea & bug repellent)
 International Pet Retailer/Distributor/Wholesaler of the Year Gold – blue gray, s.r.o (Petpark)
 UK Pet Retailer of the Year Gold – joint winners Paws & Claws, Frodsham, Cheshire Pet London, Wigmore Street, London Silver – Pets Pantry, Warrington, Cheshire Highly Commended – The Wandering Dog, Cullercoats, Tyne & Wear
 Lifetime Achievement Terry Brown
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Pictures from the PetQuip Awards
The PetQuip Awards held in the Ludlow Suite of Telford International Centre last night was a great night for celebrating success, networking with colleagues and friends, and having some fun after a busy day at PATS Telford...
See our picture gallery from the evening
The PetQuip Awards held in the Ludlow Suite of Telford International Centre last night was a great night for celebrating success, networking with colleagues and friends, and having some fun after a busy day at PATS Telford. Here's our picture gallery from the evening.
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Natures Menu raises bar in dry nutrition category with launch of True Instinct
Natures Menu, the UK’s number one and Europe’s leading expert in raw, has today announced the launch of a new brand, True Instinct. This latest addition to the Natures Menu portfolio, which will be available to pre-order by specialist retailers at PATS from today, will see the company venture into the dry nutrition category for the first time, following a £2.8million investment in freeze-dried technology...
- Europe’s leading expert in raw reveals new brand at PATS Telford 2017
- First pet food brand in the UK to invest in innovative freeze-dried technology following £2.8million investment
- Complete & balanced gluten and grain-free range will include freeze-dried Raw Boost, High Meat fillets and Raw Bites
Natures Menu, the UK’s number one and Europe’s leading expert in raw, has today announced the launch of a new brand, True Instinct.
This latest addition to the Natures Menu portfolio, which will be available to pre-order by specialist retailers at PATS from today, will see the company venture into the dry nutrition category for the first time, following a £2.8million investment in freeze-dried technology. Its aim is to raise the bar in the category, offering a premium product which is unique and innovative above all other products in the market.
 True Instinct specialises in a complete and balanced range of grain and gluten free, natural raw and raw-inspired products. Its brand new range will offer highly nutritional, complete & balanced frozen raw, innovative freeze-dried raw and high meat fillets for both cats and dogs. True Instinct will offer every meal across the formats in a variety of premium quality deboned meats, with vegetables, high quality botanicals and superfoods and no artificial colours flavours or preservatives. The range will be available for Adult Dog, Small Adult Breeds, Puppy and Adult Cat across a number of variants.
Raw Boost is a particularly exciting development and a first for the UK pet market. Combining Natures Menu’s expertise in raw with the convenience of dry, the brand-new concept Raw Boost is the result of a partnership with dry food experts Affinity Petcare. Combining a high meat bite with a freeze dried raw meat nugget the product offers the benefits of raw meat ingredients surrounded by a wholesome blend of meat, fresh vegetables and botanicals.
Next in the range, True Instinct High Meat Fillets is the brand’s wet food offering, made up of premium steam-cooked shredded meat and fish fillets. The Adult Dog and Adult Small Breed Dog varieties contain 80 per cent deboned human grade meat, with the Adult Cat variety containing 90 per cent deboned human grade meat and fish.
Finally, True Instinct Raw Bites falls under the frozen raw category, bringing Natures Menu’s raw expertise to the forefront. As with all products in the range, each variety of Raw Bites contains at least 80 per cent deboned meat with no artificial colours, flavours or preservatives and includes a wide range of superfood ingredients. The product will be available in Adult Dog, Adult Small Breed Dog, Puppy and Adult Cat varieties.
 Craig Taylor, Managing Director of Natures Menu, said: “The launch of True Instinct comes after a £2.8millon investment and more than two years of research and product development, and we couldn’t be happier with the result. We recognised the dry nutrition category was an area to break into and set new standards using our raw expertise, and we are now the first pet food company in the UK to invest in a freeze-dried range.
“Raw feeding has shown to have numerous health benefits for pets but we understand the convenience aspect of dry food can be more appealing for certain pet owners. With True Instinct and Raw Boost in particular, we’ve created the ultimate high-meat protein product with the power and taste of raw in every bite and we truly believe it will revolutionise the way people feed their pets and drive incremental growth in both the raw and dry categories.”
The True Instinct range will be available to purchase at specialist pet stores and online at www.naturesmenu.co.uk/trueinstinct
Peter Roy, Business Development Director at Natures Menu, added: “Over the last five years PATS has been an excellent show for business to business trade for Natures Menu, placing over 100 freezers with retailers at each show. When deciding when to launch our new brand to the UK market it was a natural decision to launch at PATS due to the exposure and the quality of the footfall we experience. With all the exciting new product and brand development we can showcase, we’re sure this year’s PATS will be better than ever for us and we can’t wait for the attending Pet Specialist stores to hear about what the future holds for us here at Natures Menu.”
With over 35 years’ experience in feeding raw, and endorsement from a team of professional vets, Natures Menu are proud to be pioneers and innovators of Europe’s natural, raw and raw inspired pet food category. True Instinct® pet food ranges have been designed and formulated, using high quality natural ingredients, boasting the highest nutritional value to deliver a superior, responsibly sourced, wholesome, complete and balanced diet for pets.
Full breakdown of the True Instinct product range:
Raw Boost Varieties
Adult Dog
Free range Chicken available in 400g sample pack, 1.5kg and 5 kg bags
Turkey with Duck available in 1.5kg and 5kg bags
Salmon with Tuna available in 1.5kg and 5kg bags
Puppy
Free range Chicken available in 1.5kg bags
Adult Cat
Free range Chicken available in 300g sample pack and 1.5kg bag
Turkey with Duck available in 1.5kg bag
Salmon with Tuna available in 1.5kg bag
Freeze Dried Treat Varieties (all 40g)
Adult Dog - Free range Chicken, Turkey and White Fish with Salmon
Adult Cat - Free range Chicken and White Fish with Salmon
High Meat Varieties
Adult Dog (300g) - Free range chicken, grass-fed Beef, Tender Turkey and Scandinavian Salmon
Adult Small Dog Breed (150g) - Free range chicken, grass-fed Beef, Tender Turkey and Scandinavian Salmon
Adult Cat (70g) - Free range chicken, grass-fed Beef, Tender Turkey and Scandinavian Salmon
(Multipacks are also available in all varieties of the High Meat)
Raw Bites
Adult Dog (1.2kg) – Free range Chicken, Beef, Lamb and Turkey, Turkey with Salmon and Duck and Turkey
Adult Small Breed Dog (500g) – Free range Chicken, Beef and Duck and Turkey
Puppy (500g) – Free range Chicken and Lamb
Adult Cat (500g) – Free range Chicken and Turkey with Salmon
Retailers wanting to find out more information about the new True Instinct range can visit Natures Menu at stand A36 at PATS Telford, email trade@naturesmenu.co.uk or phone 0800 0183770. By registering for a trade account, retailers can gain access to hassle-free online ordering, great value freezer deals and point of sale, plus free training and the option to become a qualified Raw Advisor.
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First day at PATS Telford hailed a huge success
The opening day of PATS Telford has been hailed as a huge success by both exhibitors and visitors, as an amazing array of new products were unveiled at the Telford International Centre...
The opening day of PATS Telford has been hailed as a huge success by both exhibitors and visitors, as an amazing array of new products were unveiled at the Telford International Centre. Many of the exhibitors were particularly pleased with the quality of enquiries and orders generated on Sunday from the many visitors who flocked into the centre. Pets Choice used PATS Telford to launch their new Meatiful range of pet food, and Marketing Manager Julie Butcher said: “We’ve had a very successful first day. The orders on our new range have exceeded all our expectations. We’ve also had a lot of international interest from buyers from Greece, Spain and France.” Huxley Hound, who recently appeared on the BBC2 Dragons’ Den, received lots of pre-orders of their newly packaged dog treats to be launched on October 1. Zena Deane said: “The TV exposure created a buzz around our products so it has been fantastic to exhibit at such an important show like PATS so soon after the Dragons’ Den episode was aired.” New exhibitors were impressed with the reaction they got on the first day of PATS. Karen Scott, of Purely Fish, said: “The positive feedback we’ve received from independent pet retailers and international buyers to our products has been amazing>’ And Lorna Edwards, of Petbloon, commented: “I’m amazed at the reaction to our ‘big fun balloon’ toy. So far this show has been beyond my wildest expectations.” PATS newcomers Pawbo Inc were pleased their range of remote and interactive toys and devices, created lots of excitement, with Hans Liu saying: “I’m really pleased we decided to exhibit at the show. It has been really impressive so far.” As well as hundreds of new products being unveiled at the show, one of the highlights was the new-look Grooming Workshop.
 The grooming programme, in association with British Dog Groomers' Association and KD Grooming Studio, has involved some of the country’s leading groomers. The demonstrations highlighted the knowledge and expertise required to successfully complete all traditional grooming techniques. Kelly Davis, Director for BDGA, said: “We’ve tried to make the Grooming Workshop as interactive as possible, and the response has been fantastic. Everyone attending has got involved and made it a real success.” New groomer Louise Blair, of Pooch Perfect, travelled from the Scottish Borders, said: “It has been worth the trip. I’ve picked up so many tips, ideas, styles and seen some great new products. I’ve loved the way the demonstrators have involved the audience.” Stacey Price, a dog groomer from North Wales, revealed she had also learned lots of good things by attending the Workshop. “It has been brilliant.”
 The first day of the show also got the thumbs-up from visiting retailers. Hannah Edmondson, of Trusty Pet Supplies, Derby, said: “We’ve been amazed with the number of new companies exhibiting. It was great to see so many new products.” And Victoria Clay, of Pups & Pets, Chester, said: “This has certainly been the best PATS exhibition we’ve attended, There have been so many new products to choose from.” Steve Bracegirdle, of Raw Feeds Ltd, near Chorley, said: “This is my first PATS show and I’ve been impressed with the variety of products and services being exhibited. I didn’t know there was so much pet accessories out there.”
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Edgard & Cooper celebrate one year anniversary
PATS Telford 2017 marks one year since health brand Edgard & Cooper launched in the UK, and they have lots of reasons to invite you to celebrate with them at this year’s exhibition...
PATS Telford 2017 marks one year since health brand Edgard & Cooper launched in the UK, and they have lots of reasons to invite you to celebrate with them at this year’s exhibition.
Since their launch the brand has moved from strength to strength in its revolutionary approach to pet food using only fresh meat in their kibbles and other exquisite ingredients straight out of nature.
The pet trade has welcomed the world’s first fresh meat kibble for dogs onto its shelves and the company is attending PATS Telford this September to build upon its success.
  Jurgen Degrande, founder of EdgardCooper says: ‘We have been overwhelmed by our first year in the UK – it’s amazing to see how many pet parents have embraced our natural, nutritious, no-nonsense foods.
"We would love to see familiar and new faces at our stand A5 for a delicious cold pressed juice – we can’t wait to tell you about our story and how you can be a part of our fresh mission, helping us to conduct business with a heart.’ Edgard & Cooper will also be launching three brand new recipes as part of their ‘Goodness from up North’ – showcased for the first time at PATS Telford 2017.
Also new to the range are two festive products to offer furry friends the perfect gift this Christmas. See it first on stand A5 at PATS Telford.
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Burgess Pet Care has launched a new national online census, The Great British Rabbit Census, which was unveiled on International Rabbit Day (Saturday).
The family-owned brand hopes the new survey will mobilise more rabbit owners in the UK than ever before, with questions focusing mainly around the five welfare needs of rabbits.
Burgess Pet Care demonstrates its commitment to the welfare of Britain’s bunnies through its annual delivery of Rabbit Awareness Week (RAW), which highlights important welfare issues and encourages responsible ownership year on year.
The Great Rabbit Census is running for the next eight weeks. Each entrant will receive a discount on products purchased from the Burgess website, as well as being in with the chance to win a Burgess Pet Care Rabbit Hamper and Runaround Connection Kit.
Alex Thorne of Burgess Pet Care, said: “We know from RAW every year that there are a lot of rabbit owners out there who are absolutely devoted to their pets – you can see that from Twitter alone!
"Unfortunately, rabbits remain one of the most misunderstood animals in the UK, with many rabbit owners failing to understand the correct nutritional needs of their rabbits.
“We’re looking to find out as much about rabbits and their owners in the UK as possible to address these key issues.”
The Great British Rabbit Census only takes a short time to complete but covers everything from the rabbit’s diet to behaviours to how their names were chosen.
Alex added: “This is the perfect day to launch the census, as rabbit owners all over the world will be joined in their celebration of these adorable family pets.
"We’re calling on rabbit owners all over the UK to help us throw the spotlight on Britain’s bunnies and understand them better than ever before.”
For further details on Burgess Pet Care, including guidance for pet owners, visit www.burgesspetcare.com
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Global pet product expert, PetSafe Brand, is showcasing a range of exciting new products alongside recent best sellers at PATS Telford.
Dedicated to developing high quality products that enhance the relationship between owners and their pets, PetSafe® Brand experts will present new and popular items from its broad range and leading pet brands, which include Pet Doors, Easy Walk® and EasySport™ Harnesses, Drinkwell® Pet Fountains, FroliCat® toys, and Busy Buddy® dog toys. Below is a preview of some of the products that will be on show at the stand (G30). To find out more about PetSafe® Brand in the meantime, visit the website at www.petsafe.net/UK. Fresh drinking Pet fountains keep pets healthy and hydrated by encouraging them to drink more water.  Drinkwell® Current Pet Fountain, £TBA – the latest addition to the popular Pet Fountain range, this excellent value fountain provides pets with a constant source of fresh, filtered water. The submersible pump constantly circulates the water through the bowl, keeping it tasting fresh and appealing to pets and the BPA-free plastic fountain comes apart for easy cleaning. The fountain is available in three sizes: small, medium and large.
 Drinkwell® Sedona Pet Fountain, £85.99 - this whisper-quiet fountain is perfect for apprehensive pets that do not like the sound of running water, plus its large drinking area makes it perfect for pets with a large or flat face. The fountain also boasts special features including carbon and foam filters to remove any bad tastes or odours as well as capturing hair and debris.
Drinkwell® Pagoda Pet Fountain, from £75.99 – this attractive fountain provides two litres of continuously circulating filtered water and boasts dual free-falling streams that aerate the water for extra freshness. Available in blue or red, the fountain features an easy-to-clean ceramic design and an elevated dish, ideal for elderly or arthritic pets.
 Training tech  SMART DOG™ Trainer, £TBA – this trainer is perfect for pet owners who are in the process of training their pet and have a smartphone. The SMART DOG™ Trainer App eliminates the need for the handheld remote used with most trainers; using Bluetooth® technology, the training collar connects to a smartphone or tablet allowing owners to send a tone, vibration or static stimulation to their dog’s training collar from up to 70 metres away. Waterproof and rechargeable, the collar can be used to reinforce desirable behaviours and help to stop unwanted behaviours such and jumping and digging.
Harness safety 3-in-1™ Harness & Car Restraint, £27.99 – this handy reflective harness can be used as a standard harness or easily transitioned to a no-pull solution. Available in a range of sizes, it also features a seat belt handle and car control strap to limit dogs’ movement, creating a safer driving environment. For easy fitting the harness comes with three quick-snap buckles and five points of adjustability. Toys for furry felines PetSafe® Brand has a range of exciting, fun-filled toys and games to challenge even the most discerning of cats!  FroliCat® ROLORAT™, £TBA – this is an exciting, rolling toy that encourages cats to hunt and stalk. It has numerous exciting features including crazy red eyes, a long tail that whips round and makes fun sounds to let cats know it is on the move. Battery-powered, the toy’s “Play-While-You-Are-Away” mode allows cats to play all day, even when no one is home.
 FroliCat® Multi-Laser Toy, £TBA – cats go wild for lasers, and with this toy they can chase after two which rotate in a 360 degree, random pattern. For convenience, the toy automatically turns off after 15 minutes of playtime.
Fabulous feeders Automatic pet feeders from PetSafe® Brand enable owners to manage their pet's feeding schedule and maintain portion control even when they can't be there in person. Digital Two Meal Pet Feeder, £TBA – a new addition to the feeder category from PetSafe® Brand, allowing pet owners to manage pets’ diets even when they’re not at home. Ideal for cats and small dogs, the convenient automatic feeder system has a digital display that lets owners set the timer for each meal up to four days in advance. Battery operated, each section can hold a portion size equal to 355 ml, so pet owners can be assured their pets will get the right portions at the right time. Dual locking lids also ensure that pets can’t access the food early. Waste away PetSafe® Brand offers a comprehensive range of mess-free, odour free waste management solutions for cats and dogs to help keep both pets and their owners happy.
 ScoopFree™ Original Self-Cleaning Litter Box, £154.99 – the only self-cleaning litter box that uses disposable litter trays to provide hands-off convenience and unbeatable odour control. The litter box can be left alone for weeks at a time and simply needs to be plugged in to operate. The automatic rake system sweeps waste into the covered compartment and the specially-designed crystal litter is five times more effective at reducing odour than clay or clumping litters. PetSafe® Brand also offers a sister model – the ScoopFree™ Ultra Self-Cleaning Litterbox, £181.99 - that boasts additional features including a hood that gives cats extra privacy while keeping litter properly contained. www.petsafe.net/UK
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HOWND showcases two new product ranges at PATS
Ethical and natural grooming brand HOWND is showcasing two of its new product ranges at PATS Telford – Miracle Spa Collection and All-Seasons Skin, Nose & Paw Balms with UVA & UVB Filters for Sun Protection.
Ethical and natural grooming brand HOWND is showcasing two of its new product ranges at PATS Telford – Miracle Spa Collection and All-Seasons Skin, Nose & Paw Balms with UVA & UVB Filters for Sun Protection.
Miracle Spa Collection
The Miracle Spa Collection launched in May this year with Miracle White & Bright Colour Enhancing Conditioning Shampoo (250ml RRP £10) and 25:1 Miracle White & Bright Colour Enhancing Conditioning Treatment (5L). From mid-September, two additional products in this range will be available to trade: Miracle Face Scrub & Natural Tear Stain Treatment (250ml RRP £12 ) as well as Miracle Foam Wash (200ml Natural Dry Shampoo RRP £13).
Using no bleaches, chemical dyes or optical brighteners, Miracle Spa products offer a natural alternative to chemically treated cleansing, whitening and stain removal products. The range is Cruelty Free International certified and vegan-friendly, in line with the company’s ethos and core business values.
Nose & Paw Balms
HOWND’s All-Seasons Natural Skin, Nose & Paw Balms with Added Sun Protection includes Hemp By HOWND (50g) and Playful Pup (50g). They are packaged in full coloured branded shelf ready trays (6 x 50g) and available to trade from the beginning of September (RRP £10).
Covering ‘Puppyhood’ to ‘Golden Oldies’
HOWND will also be showcasing at PATS Telford its core range of Cruelty Free pH-balanced conditioning shampoos (250ml RRP £9) body mists (250ml RRP £9), parfum and colognes (250ml RRP £14), and pocket-sized Yup You Stink Emergency Dog Wipes (RRP £2.95).
HOWND’s core range of 250ml conditioning shampoos consists of five products, all of which retail at £9: Playful Pup Conditioning Shampoo, Keep Calm Conditioning Shampoo, Got An Itch? Conditioning Shampoo, Yup You Stink! Conditioning Shampoo, and Golden Oldies Conditioning Shampoo.
In addition, the company’s core range of 250ml body mists consists of five products, each retailing at £9: Playful Pup Body Mist, Keep Calm Body Mist, Got An Itch? Body Mist, Yup You Stink! Body Mist, and Golden Oldies Body Mist.
Picture credit: @Ameliathecav on Instagram
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Pets Choice Ltd has returned to PATS Telford this year with an abundance of new products that every pet store will want to have stocked on their shelves.
Brands including Spike’s World, Webbox Festive and Meatiful will be set to make an appearance at the show alongside the pet food manufacturer's household names such as Webbox Natural and TastyBone.
Making its PATS debut and grand inauguration is Pets Choice manufactured brand MEATIFUL. MEATIFUL is a succulent sausage that is 100% natural and gluten free, containing high-quality single source proteins including fresh chicken, duck and salmon and is proudly made in Great Britain.
With vet-approved recipes, MEATIFUL provides an highly digestible complete meal for dogs, which helps to support strong immune systems, healthy coats and all round fitness, proving that healthy can be tasty too! Containing no wheat, dairy or soya, MEATIFUL is hypoallergenic and bursting with vitamins and minerals. With exclusive show offers, be sure to come and MEAT the new range.
Webbox will also be unveiling their newest line of Festive products. The range has been transformed with striking new packaging, making the brand feel even more premium and relevant to today’s shopper whilst maintaining Webbox’s well known great value and treasured fun-loving identity. Built on the foundations of our tried and tested best-sellers, the assortment has extended with some genuinely exciting, previously unseen innovation, incuding food, treats and luxury giftable toys for cats and dogs.
After the recent acquisition of Spikes World in May 2017, Pets Choice will proudly feature all the brands under the umbrella including Spikes, Wild Things and Feathers & Beaky at PATS. Conceieved and created by animal loving experts, the foods and accessories provide everything to care for domestic pet chickens, as well as attracting and feeding wildlife including hedgehogs, swans, ducks, badgers and foxes in your garden.
Make sure you visit us on the Pets Choice stand E36 and TastyBone stand F27 where we will have exclusive show promotions and offers you won’t want to miss. For further information on Pets Choice, please visit www.petschoice.co.uk
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Petfull, a pet technology company committed to developing innovative products and health management solutions for pet owners, has launch the Smart Pet Feeder at PATS Telford.
The Smart Pet Feeder provides a convenient approach to controlling a pet's feeding times and portion sizes.
It also allows an owner to interact with their pet via a camera and speaker with a special phone app.
The company is looking for UK distributors and interested parties should email Clarice Cui clarice@petfull.io
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Fish4Dogs is looking for pet food retailers to become ‘fishionaries’ with great deals for new and existing stockists at the PATS show in Telford.
There are two new bundles to get new stockists ‘into the swim’ with an extensive range of fish-based foods for dogs and cats.
There’s also promotional deals for existing trade customers with introductions to 2017 additions including Cornish Sardine Complete, Fiskur Teningur and Sweet Ocean Wraps- a chewy treat with apple for dogs.
Fish is deemed to be a ‘superfood’ due to its nutrients and associated health benefits to pets, including coat and skin condition, joint and digestive health and how it can address food sensitivities. It is high in omega 3 and low in calories.
All stockists get membership of the Fish4Dogs ‘Fishionaries’ VIP Club which is an exclusive arrangement designed to reward loyal retailers. Fishionary members benefit from: - Sales incentives
- Membership of the Reward Card Scheme for customers – Buy 5 bags and get 1 FREE*
- Special offers
- Display units
- Point of Sale merchandise
- Free samples
- Preferred stockist status
- Regular sales support
Fish4Dogs will be on stand B10 at tPATS where its dedicated team will be on hand to meet customers old and new over the two-day event.
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Retailers will soon be able to offer customers a new selection of all-natural cat food and treats after Town & Country Petfoods unveiled its HiLife ‘It’s only natural’ range.
The family-run company, based in Melton Mowbray, has drawn inspiration from the town’s heritage as a ‘rural food capital’ for the new dishes, which are available from wholesalers from August.
Comprising three product types, it includes Nutritionally Complete Wet Recipes, suitable for everyday feeding, and Luxury Wet Recipes, which are ideal for cats to eat occasionally through the week as part of a complementary diet. Also available are natural treats made from 100 per cent chicken or duck breast, freeze-dried for flavor and packaged in re-sealable bags.
The Nutritionally Complete pouch recipes come in a variety of sizes including 70g singles and 8 and 32 pouch multipacks. Recipes include chicken dinner, tuna flakes and oceanfish, all enriched with vitamins and minerals to maintain a healthy diet.
From the Luxury Recipes, owners can choose dishes such as tuna loin with shrimp, chicken breast with duck and oceanfish with salmon, which are available in either multipacks of three 70g cans or five 50g pouches. These dishes complement a cat’s everyday diet, offering a more luxurious treat.
Each recipe contains all-natural ingredients and are free of artificial colours, flavours or preservatives. The entire It’s only natural range is 100% grain free, making it a great choice for cats susceptible for allergies.
Peter Parkinson, marketing director at Town & Country Petfoods, said: “The ‘It’s only natural’ range was unveiled at the recent Pedigree Wholesale Pet and Aquatic Show and received a great response from those in the pet trade, particularly retailers who told us it is exactly what their customers are asking for.
“Following extensive research into the market, we have developed products that appeal to owners who want to ensure their cat has a healthy diet. More than ever, they are looking for good quality, natural ingredients for their pets and want to steer clear of nasty additives and fillers, much like in their own diet.”
He added: “The packaging is designed for maximum shelf impact, while the smaller portion sizes are just the right amount for a healthy, happy cat.”
“The distinctive, warm designs appeal as much to consumers as they do to shop managers, who can easily brand block an area of the store,” he said.
“All products are available as singles or multipacks, making it easier for time-pressed owners to measure out the right amount of food and avoid waste and over-feeding.”
The new range has a clear pricing structure, starting at 65p for a single complete 70g pouch, with the 8 and 32 packs retailing at £4.50 and £16 respectively. Pricing for the Luxury 3x70g cans is £2.75, and the 5 x 50g pouch £3.50, with a 10g treat pack retailing at £1.59.
For more information on Town & Country Petfoods and its HiLife products visit www.hilifepet.co.uk
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The Pet Industry Federation (PIF), the UK’s largest trade association for the pet industry ,is showcasing some exciting initiatives at PATS Telford.
From its stand, A31, staff will be on hand to talk to visitors and members about its new public facing website mypetpeople.co.uk and events including the British Dog Grooming Championship and the PIF Forum & Awards.
Visitors can also find out about imminent changes to the government’s primary authority scheme and the new licensing regime, as well as any information regarding PIF’s range of membership benefits, education opportunities and courses. There will also be the opportunity to win tickets to this year’s Forum & Awards event, taking place at Whittlebury Hall, Northants on Tuesday 28 November.
PIF’s grooming division, the British Dog Groomers’ Association has been working in collaboration with KD Grooming Studio to organise the PATS Grooming Workshops, taking place at Stand G54. These interactive demonstrations and talks will be given by some of the country’s leading groomers and will focus on the knowledge and expertise required to successfully complete modern grooming techniques. They are not to be missed!
In addition, Nigel Baker, PIF CEO and a member of the DEFRA expert panel is delivering a free seminar on both days on the new licensing regime and primary authority, covering the Enterprise Act and the planned changes to animal establishment licensing being introduced in 2018. If you want to know how these will affect your business, drop into Nigel's seminar today (Monday).
Further information on the Pet Industry Federation can be found at www.petfederation.co.uk or by calling 01234 273933.
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Chuckit! unveils new Mountain Rope Tug toy
Responding to growing consumer demand for pet products that promote bonding and well-being, Chuckit! is reinforcing its commitment to happy and healthy pets with the launch of a new stimulating and durable collection of Rope Tug toys – the Mountain Rope Tug, which was unveiled at PATS Telford...
 Responding to growing consumer demand for pet products that promote bonding and well-being, Chuckit! is reinforcing its commitment to happy and healthy pets with the launch of a new stimulating and durable collection of Rope Tug toys – the Mountain Rope Tug, which was unveiled at PATS Telford.
Following the success of Chuckit!’s Rugged range for tougher breeds, the launch of the durable Nylon Mountain Rope Tug gives retailers even more ways to cater to the needs of this specific market, whilst also now being able to target smaller breeds with tough toy solutions too.
Boasting looped ends for easy grip, this addition is suitable for multi-dog play or tug games between dog and owner, making it the ideal choice for both socialised dogs, and those new to tugging who need a simple toy to help them learn the ropes. A versatile toy too, the Mountain Rope Tug boasts Chuckit!’s first softer rope exterior, meaning it can also be used indoors if rain happens to halt those mountain hikes.
Will Baggaley, Brand Manager for Chuckit!, comments: “Expanding our options for tougher breeds was important to us as we know durable toys for rougher play are not always readily available for consumers, especially in smaller sizes.
"Made from a robust and hard-wearing material the Mountain Rope Tug is a great addition to the Chuckit! range and puts both bonding and fun at the forefront of dog ownership.”
The Small (RRP £7.99) and Large (RRP £10.99) Mountain Rope Tug will be available for retailers to browse on stand E10 at Pats Telford 2017.
For more information on Chuckit, visit: http://www.petproducts.co.uk/chuckit/.
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Pawbo+ is set to revolutionise the way pet owners interact with their pets whilst away from home, even while on holiday.
Offering the latest in innovative technology, the Pawbo+ is a special interactive camera that is controlled via the free PAWBO Life app (compatible with iOS/ Android platforms).
Via this app, pet parents can not only hear and see their ‘fur babies’ but they can also interact with them. With the Pawbo+ you can keep your pets in the palm of your hand wherever you are.
Aswellasthefunfactor,Pawbo+ deliversaddedbenefitsforpets.Inparticular,some pets can suffer from separation or anxiety issues brought on by being left home alone for long periods of time. Playing a game with them can be an effective way of reducing these issues, keeping them entertained and relaxed while their owners are away. Key features: Pawbo+
Treat dispensing camera designed for small dogs and cats, enabling owners to reward their pets for good behaviour straight away
720P HD live video and 130° Wide-Angle Lens, supported by high-quality sound
Allows up to eight users to chat with your pet through Pawbo+ at one time, with all users able to operate the interactive functions simultaneously
Six built-in ringtones to attract your pet’s attention
Built-in games for interacting with your pet, with the capability of extending functions via wireless connection
Laser pointer game that owners can control manually or set to play automatically
Push-to-Talk function allows your pet to hear your voice at the touch of a button
All photos and video recording is saved directly to user’s smart phone Pawbo+ Combo featuring PAWBOCatch The PAWBO Catch provides more interaction between pets and their owners remotely. Its random programme stimulates and exercises pets’ minds, all at the click of a button! Offering a simple set-up, connecting with pets while owners are away from home – whether at work, running errands or even on holiday - has never been so easy. PAWBO Catch comes with a cat teaser stick, which will keep pets entertained for hours. This clever gadget can be powered by Micro USB or 4 size AA batteries. ThePAWBOCatch,alongsidethebenefitsandfeaturesofthePawbo+ allowsusersto ensure they stay connected with their furry companions, wherever they are. Key features: Pawbo+ Combo Remotely controlled Interactive Cat Teaser to create more FUN with your lovely cats!
Via the PAWBO Life app users are able to control multiple Pawbo+ devices and operate multiple Pawbo+ accessories
The PAWBO Life app is also compatible with social media platforms, enabling users to instantly upload images of their pets
Two-Way Talk means owners can hear and speak with pets anytime, anywhere.
Light chasing game controlled from a phone, entertains pets manually or set to play automatically.
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Since 2009 Beco Pets has been manufacturing eco-friendly pet products, from bowls made from recycled bamboo to soft toys made from 100% recycled plastic bottles. In 2014 George Bramble and Toby Massey, the owners and directors of this leading ethical brand, looked into the pet food industry. They decided to cultivate change and create a natural and ethical healthy dog food for the responsible owner.
After 18 months of extensive research, development and fine tuning of recipes it was time to launch their creation. Grain free, gluten free, 100% natural and packed with only ethically sourced fresh meat and fish. No meat meal, cereals or other cheap fillers so every ingredient is loaded with nutrients. Beco launched with their 2kg bags as the primary offering and now the food has a following, they are expanding the range to include 6kg and 12kg bags. George tells us ‘after the success of the 2kg we had requests from customers who wanted to buy in bigger quantities, at the moment owners with larger dog breeds tend to be put off by the smaller bags. We want to make sure dogs of all shapes and sizes can enjoy a healthy and nutritious Beco diet’.  The natural food comes in three recipes with every recipe formulated for its nutritional benefits, digestibility and sustainability.
- Free Roaming Wild Boar with Pumpkin and Broccoli
- Free Range Chicken with Carrot and Chicory
- MSC Certified Cod and Haddock with Kale and Chickpeas
We asked Toby why he chose wild boar as a protein source. He replied ‘by using wild boar, each 2kg bag produces 16kg – 23kg CO2 less than beef, lamb or other red meats. It is also a lean protein rich meat which is great for dogs.’ He went onto explain ‘we go through this decision process for every ingredient, ensuring our recipes are the best for dogs and best for the environment. Asking which ingredients support local agriculture? How many air miles do they have to travel? Are the suppliers and animals treated with respect? The list goes on’. George goes on to compliment ‘our brilliant in-house design team have worked tirelessly to design and develop new packaging to make sure it still holds the same high standards we demand for everything we do. The big challenge has been strengthening the bags while keeping the same natural feel our customers love.’ The 6kg and 12kg make their debut at PATS Telford. From here you will be able to order them in advance and they will be hitting the shop shelves in October. If you are in the area, you will be welcomed with open arms at stand C20. You will be able to purchase it directly from Beco Pets on their new website and through their network of independent specialist stores up and down the country.
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Harringtons launches Autumn campaign
Harringtons is set to launch a three-month £1.25m campaign led by the sponsorship of the fifth series of Channel 5’s huge hit documentary 'The Yorkshire Vet' and closely followed sponsorship of 'Ben Fogle’s: New Lives In The Wild', another Channel 5 hit series..
Harringtons is set to launch a three-month £1.25m campaign led by the sponsorship of the fifth series of Channel 5’s huge hit documentary 'The Yorkshire Vet' and closely followed sponsorship of 'Ben Fogle’s: New Lives In The Wild', another Channel 5 hit series, both strongly aligned to the brand’s target audience. The campaign will see Harringtons on TV for three months in the lead up to Christmas, seeing a shift from burst activity to an ‘always on’ approach with the aim of increasing awareness and consideration. A mix of 20” and 10” adverts will be supporting the programmes through October and November along and capitalises on Sky’s AdSmart technology to target dog owning households further as Dan Reeves, Marketing Manager explains, “With only a quarter of UK households owning a dog and current targeting on TV remaining relatively broad we’re able to use AdSmart to reduce attrition of our budget”. Reeves comments further “We’ve seen a significant growth period, increasing our penetration rates by 30%1 following our re-launch last September, packaging re-design and regional ATL programme in spring. We now want to reach more people to let them know that Harringtons is the natural choice when considering a new pet food” Supported with a heavy-weight digital spend, the activity will then lead into a social media campaign to drive the brand’s core attributes. The relationship with Peter Wright – one of the vets who star in the series – ensures a perfect fit with Peter a regular visitor to the office and site at Dalton in North Yorkshire where he works on approval of Harringtons global exports with sales continue to grow in territories such as Germany, New Zealand and Singapore. Harringtons continues to be the stellar performer in branded pet food, driven by dry dog where sales are up 44%YoY in the 52wks2. The brand has also grown strongly across wet dog food and in the cat market with a recent launch in wet cat pouches. The brand is currently achieving over £38m value within grocery alone3. 1 Nielson Penetration data, Dog Category, 52wks to 12th August 2017 2 Harringtons’ sales up 44.3% value and 44.7% volume (Source: 52 weeks Nielsen Total Coverage to 12.08.17) 3Harringtons category sales value of £37.56m across grocery Dry Dog, Wet Dog, Dog Treats, Dry Cat and Wet Cat (Source: 52 weeks Nielsen 12.08.17)
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PIF Forum to reveal results into rabbit nutrition study
The Pet Industry Federation (PIF) will announce the results of its year long research study into the differences between feeding muesli and nuggets to rabbits at the Pet Industry Forum on the Tuesday 28 November at Whittlebury Hall, Towcester, Northamptonshire...
The Pet Industry Federation (PIF) will announce the results of its year long research study into the differences between feeding muesli and nuggets to rabbits at the Pet Industry Forum on the Tuesday 28 November at Whittlebury Hall, Towcester, Northamptonshire.
The study set out to validate a previous study (Meredith et al., 2015; Prebble et al., 2014; Prebble et al., 2015) on the subject of diet presentation and its effects on weight, feed intake and dental health, which had a profound impact on the industry because of a general lack of research into pet rabbit nutrition.
PIF’s year long independent study has taken place at two separate colleges and set out to assess the impact of two diet presentations (muesli vs nuggets) on weight, body condition score and the dental health of pet rabbits.
The rabbits were not kept in laboratory conditions, but in outdoor pens to simulate how a rabbit may be kept in an outside home environment. The rabbits were allowed free access to hay and water and were provided with driftwood logs as a non-nutritional chew.
The dental health was assessed by a specialist veterinarian at the beginning, middle and at the end of the study. Dental assessments looked at malocclusion, elongation, slanting wear, ridging, fractures of incisors; direction, elongation, step/wave mouth, missing teeth and gingival health of cheek teeth, as well as facial indicators of dental health.
Nigel Baker, CEO of PIF said: “We are pleased to be looking further into rabbit nutrition and welfare. Many of our members sell rabbits as pets or sell rabbit food to pet owners, and it is important that we can convey the correct advice to them and their customers on how rabbits should be fed.
"Both muesli and nugget diets are readily available and the trade association has set out to bring clarity to this subject through academic research. Further research studies are being planned by PIF to aid knowledge into how we look after the welfare of our pets.”
Tickets for the Pet Industry Forum are available from www.petfederation.co.uk or by telephoning 01234 273933.
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In a move that further cements its commitment to the future development of the business, the UK and Europe’s number one expert in raw and natural pet foods, Natures Menu, has made several appointments to its marketing and sales teams.
Nick Munby (above right) has joined the company as Marketing Manager with Tracy Martin (above left) coming on board as the company’s E- Commerce and Digital Manager. Luke Petipher and Lilianna Mazzocchi have joined the company as Business Development Managers for the South East and West, respectively.
Nick has over 20 years’ experience working with high profile FMCG brands including Jeyes, Kettle Foods and Hain Daniels. Tracy has more than 20 years’ e-commerce and digital experience and most recently was Head of Animal Direct, part of the UK’s largest group of veterinary practices, the CVS Group.
Lilliana has over a decade’s worth of experience working for Mars fishcare, selling in to the pet and aquatic trade and Luke has spent the last three years working as a representative for pet trade supplier, FERPLAST.
These appointments represent growing investment by Natures Menu in new expertise to assist with the rapid growth in demand for raw and raw-inspired foods. It follows the appointment of James Langan as Commercial Director and Tina Bryne as UK Sales Trade Manager earlier in the year.
Craig Taylor, Managing Director of Natures Menu said: “I am delighted to be adding to the expertise we have in the business, to continue to help drive and manage the rapid growth within the raw pet food sector.
"There are many exciting developments happening for us this year, including the upcoming opening of our brand-new factory, and these appointments further demonstrate our commitment to investing in the future of the company.”
Natures Menu has seen a rapid uptake in sales and stockists of its raw and raw-inspired meals within the trade and veterinary sectors and has appointed a number of senior managers to its business over recent months.
It will open a new multimillion site at Snetterton in autumn 2017 to create further capacity for its existing portfolio as well as the operational capability to deliver new and innovative products into the market
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AmPet Products has launched the IMARC engraving machine at PATS Telford.
Over the past 30 years, this engraving machine has become a market leader in the USA and Europe and is seen regularly at Global Pet Expo, Interzoo and Zoomark International. Now it is time for it to enter the UK.
European distributor Torben Bøgwad said: “We receive many enquiries from the UK, but it is hard to service these people properly from Denmark so we are very excited to be working with AmPet.
"With their focus on American products we feel that this is a great fit for us. I am looking forward to meeting UK petshop owners at PATS next month with the AmPet team.”
The IMARC machine is very popular as it does not require any maintenance or servicing and they very rarely break down even when used for thousands of tags every month.
The machine is easy to use and staff do not need any training to make tags that are stylish and quick to print. It also has a small footprint so sits easily onto a table top or till area.
With a suggested retail price of £12.00 including VAT for a finished tag, if a retailer sells three tags per day over a six day week, they will recoup their investment in just six months. Finance will also be offered to assist in purchasing the machine.
With the growth in equestrian retailers expanding into the pet sector the IMARC machine can also make tags for horses including brass name tags for bridles.
If you would like to find out more about the IMARC Engraving Machine or any other products distributed by AmPet, visit stand D32 at PATS, website www.ampet.dog or telephone 0330 088 3547.
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Vet’s Kitchen has launched its first range of premium quality wet food for dogs that not only tastes great but also promotes the long-term health and wellbeing of your four legged friends.
The new additions will complement Vet’s Kitchen’s already successful dry food range. The first two varieties in the range include Grain Free Lamb with Sweet Potato and Chicken with Wholegrain Rice, both complemented by delicious garden vegetables.
Both super tasty dinners have been expertly formulated by vets to offer the optimum proportions of protein, carbohydrates, fats and fibre. Each meal boasts a high meat content and uses fresh, natural ingredients carefully selected to offer a perfect balance in every meal. For those dogs with specific medical conditions or just in need of watching their waistline, the chicken meal offers a lighter option with 35% less fat.
Each recipe has been formulated by Vet’s Kitchen’s team of vets, veterinary nurses and nutritional advisors, alongside the latest research, to give owners complete peace of mind. Both meals are slow cooked to perfection for great taste – something Vet’s Kitchen’s pack hero, Welsh terrier George, can attest to as he taste-tested the food live at Crufts this year, and couldn’t get enough. See George in action here:
https://www.pscp.tv/Vets_Kitchen/1yNxaPPOVlgJj?autoplay&t=13
Product Features: - Formulated by in-house pet nutritional advisors and veterinary surgeons
- Added ‘Vet know-how’
- Chicken and lamb varieties
- Grain free variety – lamb
- 60% fresh meat content
- Chicken meal offers 35% less fat
- Highly digestible single sources of protein
- Nutritious vegetables packed full of vitamins, natural antioxidants and balanced fibre
- Natural prebiotics, including chicory and brewer’s yeast, to aid digestion
- Rapeseed and seaweed for Omega 3s
- Glucosamine and chondroitin to promote healthy joints
- Hypoallergenic, formulated without soya, wheat or dairy
The new wet food meals are available in 395g trays direct from the Vet’s Kitchen website. RRP is £2.19.
Wherever possible, all Vet’s Kitchen products are made using local, sustainable, and high quality ingredients, manufactured and packed in the UK. For further information, visit: www.vetskitchen.co.uk
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