An Isle of Wight dog treat business is entering its next chapter with the launch of Worth - The Dog Bakery, the new name and identity for the business previously known as Happy Hound Artisan Bakery (HHAB).

Founded in January 2024, the family-run business has grown rapidly from its Island roots, building a network of more than 15 stockists across the Isle of Wight while also supplying businesses on the mainland, including hospitality venues in Cornwall.

Worth is run by mother and daughter Jan and Hannah Brookes, alongside co-owner Kerrie Reed and local businessman Mark Reed, who serves as a director of the company and brings his experience in business growth and development to the venture.

The new identity has been created to reflect the growth of the business while retaining the principles behind Happy Hound Artisan Bakery: carefully considered ingredients, handmade products and treats created with dogs at the heart of every decision.

That history is also carried through into the new branding. Bertie and Copper, who are an important part of the business’s story, continue to have a legacy within the Worth identity, ensuring the new brand still has a connection to the dogs and personalities that helped shape what came before.

Dogs remain very much at the centre of the family business today too. Bonnie and Biscuit, belonging to Jan and Hannah, and Margo, belonging to Mark and Kerrie, are part of everyday life behind Worth and continue the strong canine influence running through the business.

Its new tagline, ‘For dogs who are Worth more”, captures that approach and forms part of a wider refresh including new packaging, signage, staff clothing, displays and a new online home at Worthdogbakery.co.uk.

Worth specialises in handmade dog bakery products created using ingredients chosen for a purpose. The bakery range is grain free, nut free and made without preservatives, with chickpea flour used in place of traditional wheat flour.

The range includes biscuits, training treats, Woofles, doughnuts, Pupcorn, celebration cakes and pupcakes, alongside a separate selection of 100% natural dog treats.

The business has also invested heavily in the standards behind its products. Bakery items undergo analytical testing, documented food safety procedures are in place, and the company is fully insured for pet food manufacturing.

Worth isn’t just registered with Trading Standards, it is Trading Standards Approved, making it the only dog bakery on the Isle of Wight to hold this approval.

Co-owner Hannah Brookes said:“Happy Hound Artisan Bakery gave us an incredible foundation, but the business has grown so much since we started that we felt the brand needed to grow with it.

“Worth represents what we have always believed. Dogs are part of the family, and what we give them matters. We want our products to be fun and exciting, but there also needs to be thought behind what goes into them and why.

“It was really important to us that the new brand didn’t lose the heart and history of the business. Bertie and Copper will always be part of that story, while Bonnie, Biscuit and Margo are very much part of the Worth family today.

“We are incredibly proud to be an Isle of Wight business and, while we are excited to continue growing our wholesale network both on and off the Island, keeping that personal, handmade approach is really important to us.”

Director Mark Reed, who will bring his extensive experience in business development and growth to the next stage of the business, said: “Worth already has all the ingredients of a really exciting business: a strong product, a loyal customer base and a team with genuine passion for what they do.

“My role will be to help build on those foundations and bring some of my experience in developing and growing businesses to the venture. There is a significant opportunity to expand the Worth brand and its wholesale presence, but we want to do that in a considered way that protects the quality, personality and values that have made the business successful in the first place.”

The first public event for the business under the Worth name will take place at Robin Hill Adventure Park on 17 October 2026.

Worth will also be part of the Santa Paws Fayre on 19 December 2026, held in partnership with the RSPCA and Pawsitive IOW.