In This Issue
HOWND to release new natural fragrances for him and her
Pets at Home acquires veterinary referral hospital
Pets at Home shares jump after strong growth figures
Billy + Margot offers support to flood victims
Grove Pet Foods donate to flood victim in Aberdeenshire
Top notch dog food with a proud, regional provenance
Hing Bowls relaunched with new lower pricing
Planning permission granted for new Natures Menu production plant
Get your own copy of Pet Trade Xtra
Petition launched to stop pet shop selling puppies
Charity box and laptop stolen in pet shop raid
Soft chews offer key health benefits to pets
Puppy saved by PDSA vets after wolfing down owner’s hearing aid
PetSafe crowns winner of Pet Hero competition
Johnson's launches One Dose Wormer for Cats
True gentleman’s winning Sweep at Cocker Championships
New research finds significant health benefits from pet ownership
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HOWND to release new natural fragrances for him and her

HOWND are set to add two new long-lasting natural fragrances for male and female dogs to their acclaimed consumer range.

Butch Leather Cologne for Man Dogs and Peach Bum Parfum for Lady Dogs will be released on Monday, February 1, in time for Valentine’s Day.

Both products are available in distinctive 250ml ‘bowtie bottles’ and can be used to freshen up a dog’s coat between baths, or as a splash of decadence post cut and blow dry.

The new fragrances also have the Leaping Bunny seal of approval from Cruelty Free International, the only globally recognised accreditation against animal cruelty.  

“Adding innovation and ingenuity to a product category is something we always set to achieve when developing a new consumer offering,” explains Jo Amit, co-founder of HOWND.

“That’s why we’re so excited to about Butch Leather and Peach Bum. They’re both premium quality natural products that bring something new to dog grooming: fragrances for him and her. We know consumers will love to get their hands on these bottles - and we’re sure they’ll love the scents even more.”

Butch Leather is the must-have cologne for discerning man dogs, inspired by the scent of warm soft leather and lush woods. With head notes of vetiver and cedarwood, this scent can lift dogs to new levels of refined masculinity.

Peach Bum is the perfume of love and romance created for lady pooches. It’s a supremely feminine fragrance with heart notes of sweet orange essential oils, jasmine and peach.

Both fragrances are free from harsh chemicals such as alcohol, parabens, soap and dyes. They are safe to use with topical flea products too.

Butch Leather Cologne for Man Dogs and Peach Bum Parfum for Lady Dogs have a RRP of £14 and are available for trade orders.

For further information about HOWND’s range of products, visit or call a member of the team on +44 (0)20 3004 5255.

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