In This Issue
The PetFellas launches to redefine brand-led distribution
Earth Animal appoints The PetFellas as distribution partner
Award-winning retailer reveals secrets of success
PIF’s post on ‘pub desking’ idea goes viral on Linkedin
Rising star Jake shines light on sustainability
The Nutriment Company acquires French firm Easy-BARF
Slumberdown crafts range of cosy pet beds
CASCO Pet invites vets to experience life inside a kennel
The Innocent Cat launches Festive Gravlax treats 
Purina PRO PLAN serves up tennis-led TV campaign
Benyfit Natural launches new boneless recipes
Nobblys expands Dental Dog Chew range
Taking fear out of fireworks with LitPet Pawsitive Powder
Natures Menu launches new Freeze Dried festive gifts
Get your own copy of Pet Trade Xtra
Firm recalls raw dog food over salmonella fears
Doggy Doggy Yum Yum secures PetQuip award
Pet supplement wins twice at PetQuip Awards
Ground-breaking joint supplement for pets takes off at PATS
Waita’s new range of freeze-dried treats launched at PATS make finals of PIF Awards
The best of last edition of Pet Trade Xtra
Record-breaking PATS 2025 smashes attendance record with 70% increase in visitor numbers
New Product Award winners celebrate at PATS 2026
PetQuip Awards recognise outstanding brands and individuals
Monkfield Reptile acquires renowned tortoise business
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Editorial: neil@pottingshedpress.co.uk

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PetQuip Awards recognise outstanding brands and individuals

 

The Muzzle Movement, LitPet, Dougie's Pets, Bray Healthcare, Grub Club, We.Pet were among the gold winners at the prestigious PetQuip Awards. Liane Avery (pictured below receiving her trophy) from Pet Trade Innovations won Employee of the Year and Ann Child, from Fold Hill Foods, received a Lifetime Achievement Award.

 

Over 300 suppliers, retailers and industry professionals celebrated the creativity and achievement of the UK pet sector at the PetQuip Awards, with 16 awards presented.

 

While the awards presentation was the star of the show, the rest of the night was studded with entertainment and fun with a performance from The Trickstars, a charity prize draw from Pets as Therapy, magnum draw courtesy of Noble Futures and a photo booth and lucky dip, provided by Leopard Co, the event’s headline sponsor.

 

The PetQuip Awards were held at the National Conference Centre, alongside PATS trade show at the NEC, where over 400 exhibitors showcased their products at the biggest PATS ever.

 

Winners

 

Supplier of the year (Sponsored by Pet Sourcing Fair China)

Gold winner: Law Print & Packaging

Silver: Durham Animal Feeds

Highly commended: Buitelaar

 

Business service of the year

Gold winner: Behavet

Silver: iPET Network

 

Most promising new starter business (Sponsored by Interzoo)

Gold winner: LitPet Supplement

Silver: AniVatio

Highly commended: It’s the Dogs (sub brand of Protein Ball Co)

 

Product of the year: food & treats (Sponsored by PPM)

Gold winner: Veggie Superfood Boost from Dougie’s Pets

Silver: Dog Eclairs from Ruffingtons

Highly commended: Doggy Doggy Yum Yum Frozen Treat from Baboo Gelato

Highly commended: Frozzys Happy Gut Yogurt Squeeze from Frozzys

Jon Lee, Dougie’s Pets, said: “We won silver last year so it’s fantastic to go one better and win the Gold. It’s testament to all the hard work that goes into producing innovative products.”

 

Product of the year: healthcare and grooming

Gold winner: Quick Stop by Bray from Bray Group Ltd

Silver: LitPet Pawsitive Powder-Stress relief and calming supplement for dogs from LitPet

Highly commended: Buddycare Paw & Nose Balm from Buddycare

Davinder Sambhi, Product Manager, Bray Group said: “We are delighted and honoured to have been recognised in this way – it is such kudos to be voted for by the PetQuip panel. It means that world to have our new-to-the-market product validated by a panel of industry experts.”

 

Product of the year: accessories and technical (Sponsored by Zoomark)

Gold winner: The Muzzle Movement Size Harry 2.0 from The Muzzle Movement

Silver: Hurtta Safeguard Harnes ECO

 

Sustainability award (Sponsored by CIPS)

Gold winner: Grub Club

Silver: Nilaqa Pets

Highly commended: Buitelaar Group

 

UK retailer of the year: multiple (Sponsored by Buddycare)

Gold winner: Pets Corner

 

UK retailer of the year: independent (Sponsored by Copdock Mill Wholesale)

Gold winner: Wildwood Pets

Silver: Our Pet Village

Highly commended: Joywyns Pet and Country

 

UK retailer of the year: online (Sponsored by China Pet Industry Association)

Gold winner: The Muzzle Movement

Silver: Tug-E-Nuff

Highly commended: Kavee

Clara Hewson, owner, The Muzzle Movement, said: “Wow, it’s brilliant to win two PetQuip Awards, repeating our double success of 2024. It gives our team such a boost, knowing that we are doing something that makes a difference.”

 

International retailer of the year (Sponsored by PATS)

Gold winner: Pet Lovers Centre

 

Best marketing campaign (Sponsored by PBW)

Gold winner: Tug-E-Nuff’s ‘BOB Launch’ campaign

Silver: Frozzys’ ‘Happy Gut Healthy Pet’ campaign

Highly commended: Naturo Natural Pet Food’s ‘Naturo Dogs Don't Care What They Eat. Naturo Do’ campaign

 

Rising star (Sponsored by Noble Futures)

Gold winner: Jake Foster from Grub Club Pets

Jake said: “It was amazing to be recognised by the pet industry this early on in my career. We have been working hard to push boundaries in the industry and to be bolder, brighter and more adventurous so to win this award last night was amazing.”

 

Employee of the year (Sponsored by Uniexpress)

Gold winner: Liane Avery from Pet Trade Innovations

Liane said: “I’m really surprised to be named Employee of the Year, it’s a great honour. It was nice to hear what was said about me. I got rather emotional when people congratulated me after I received the award – I’m touched by all the lovely comments.”

 

The Theresa Swann Award: exporter of the year (Sponsored by GBH Exhibition Forwarding)

Gold winner: We.pet Independent Pet Wholesale

Silver: Bugalugs Pet Care

Daniel Vander, Managing Director, We.pet, said: Absolutely delighted to have won exporter of the year award. It’s great to receive recognition from our contemporaries in the trade and a fantastic accolade for all the team at We.pet who work so hard throughout the year.  

 

Lifetime achievement

Ann Child from Fold Hill Foods

Ann said: “After 37 years of working in the pet industry, it’s a great honour to be recognised in this way. It is a great trade to work in so I’m very happy to receive the award.”

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