In This Issue
Award-winning pet retailer set to open 100th store
Pets at Home's sales growth ‘below expectations’
Appeal launched after car crashes into pet shop
PATS 2024 to showcase top grooming programme at new THREE-DAY show
Cat product inventor enters Dragons’ Den
UK facing pet obesity crisis, warns PDSA
Kennelpak partners with Hearing Dogs for Deaf People
Furr Boost now available at Pets at Home
Popular dog festival returns to Burley Park in June
Dog hydration supplement takes pet industry by storm
Pet brand steals show at London Toy Fair
Get your own copy of Pet Trade Xtra
Lily’s Kitchen launches gourmet Pasta al Ragu feast for dogs
Xparkles makes ideal Valentine’s Day gifts for dogs
Over 100 vet students achieve their EMS dreams
Trade association hopes for more consumer confidence
Owner's battle to rescue drowning dog
The best of last edition of Pet Trade Xtra
CCTV appeal following theft from Pets at Home store
Permission for pet shop at popular garden centre
Ceva acquires pioneering pet therapy brand
Animology announces new Non-Executive Director
Raw pet food company appoints new chief executive
Burgess announces two key appointments
Pets at Home appoints new Non-Executive Director
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Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


Dog hydration supplement takes pet industry by storm

Pawer Water, the new canine wellness supplement that is transforming the way dogs hydrate, is taking the pet care industry by storm. 

 

Since its soft launch at PATS, this ground-breaking wellness approach to dog rehydration has managed to captivate a wide range of professionals from dog groomers, dog walkers, behavioural therapists, agility specialists, breeders, to independent retailers and major chains. 

 

The product has attracted the attention of prestigious stockists that are renowned for their exclusive offerings and their commitment to cutting-edge wellness solutions. Among the list are the luxury grooming townhouse Love My Human, premium online marketplace WOOOF.co.uk and London pet hotel, Urban Mutts. 

 

“We're proud to be stocked in prestigious establishments that are wellness-focused and led by forward thinkers. What all those professionals have in common is their commitment to quality and innovative vision towards pet care," said Nathalie Ohana, founder of Pawer Water.

 

Nathalie isn't your typical entrepreneur. With over two decades of experience in innovation and branding, she's worked for leading wellness and beauty brands and is known to be a true trailblazer. She’s lived across the globe, from Paris to New York City, Cape Town to Amsterdam, and finally settled in London. This international journey immersed her in diverse wellness practices, enriching her understanding of holistic well-being. Now, drawing on her wealth of knowledge in the human wellness sector, Nathalie is on a mission to revolutionise how we care for our beloved furry companions. Her vision is clear: bring the same level of attention to pet wellness as human wellness. Her guiding principle? 'If it's good for us, it's good for our dogs.”

 

"Our pets deserve the same level of care and attention that we provide to ourselves,” she said. “Pawer Water bridges the gap between human and pet wellness innovations, making sure our pets live their happiest, healthiest lives."

 

Pawer Water was nominated for product innovation at both the PetQuip and PIF Awards in 2023.  

 

“From the beginning, we focused on creating a hassle-free, two-in-one soluble solution that would empower pet owners to effortlessly give their dogs a vital dose of well-being, anytime, anywhere,” added Nathalie. “Not surprisingly, our current customers are health-conscious pet owners who are going the extra mile for their dogs. We can see that they are, for now, mostly urban-based millennials with a cleaner, healthier, and greener shopping mindset. And most importantly our customers and retailers alike are big believers, like us, in preventive care.”

 

Developed in collaboration with leading nutritionist Tanya Cohen, Pawer Water formula is carefully crafted with a blend of pawerful human-grade ingredients _ electrolytes, collagen, hyaluronic acid, vitamins, and antioxidants. This thoughtful two-in-one combination supports canine hydration and overall wellness needs, making it a game-changer in the pet supplement market. 

 

Pawer Water is looking to introduce three new products in 2024 and is looking to expand to Europe. 

For further information visit: www.pawerwater.com

For trade enquiries contact: Nathalie by email hello@pawerwater.com

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