Points make prizes with Fish4Dog’s Pet Points plan which rewards customer loyalty on a point per pound basis.

The scheme has three steps and there’s no need to register- all online customers qualify as soon as they place an order.

Earning Pet Points is easy:

Shop – buy products on via Fish4Dogs.com and for each £1 spent, 1 Pet Point will be added to the account. There’s also opportunities to earn double or triple on special promotions throughout the year.

Share – a customer can refer a friend by using the specially-generated code within their account, paste it into emails, Facebook or Twitter posts and get four Pet Points for each pound spent in during their friend’s first two transactions.

Spend - each 500 Pet Points collected is rewarded with a £5 voucher which can be to put towards the next purchase. The voucher automatically appears in the online shopping basket and can be redeemed at the checkout.

Said Fish4Dogs Marketing Manager, Jo Little: “Pet Points is a no fuss loyalty scheme which reinforces our relationship with our customers. We strongly believe in the quality and effectiveness of our products and know that once tried, our customers will come back for more, so that their dogs can continue to enjoy the difference that feeding fish can bring.

“In addition, we also offer 10 per cent and 15 per cent discounts on bulk purchases of more than £100 or £200 so our customers can get immediate benefits from their online purchases.”

For more information visit: www.fish4dogs.com/extrabenefits/Pet-Points.aspx