Natures Menu is celebrating its most successful Crufts to date since launching the ultimate natural nutrition for cats and dogs, True Instinct.

Alongside another successful PATS Sandown last week where more than 20 deals were made with various independent pet retailers, Natures Menu can also reveal it had the most successful Crufts to date with double digit growth in sales on-stand compared with the previous year, as well as it being the second year of sponsoring the world’s greatest dog show for the brand. This combined with the official consumer launch of True Instinct and increased activity on-stand during the show has led to a strong start in building awareness and trial of the new product.

True Instinct specialises in premium nutrition, is free from grain and gluten and only made with natural raw and raw-inspired ingredients. The new range is a complete and balanced innovative nutrition, including frozen raw bites, high meat raw boosted dry, high meat wet fillets, and freeze-dried raw meat/fish treats.

Craig Taylor, Managing Director of Natures Menu, said: “We’re delighted that the launch of True Instinct has gone down so well, and it’s shows such as PATS and Crufts that give us such an effective platform to profile our expertise and products. It really is testament to our hardworking team that we continue to perform well at these shows year-on-year.
“Feedback from both trade and consumers has been fantastic so far and with increased activity to come, we hope this success will continue for both the core Natures Menu range and True Instinct too.”

With over 35 years’ experience in feeding raw, and endorsement from a team of professional vets, Natures Menu is proud to be a pioneer and innovator of Europe’s natural, raw and raw inspired pet food category.  Natures Menu’s products are made with high quality meats and fish, blended vegetables, fruits and healthy carbohydrates, and it uses British suppliers and ethical product sources wherever possible.

For more information or to set up a trade account please visit https://www.naturesmenu.co.uk/trade-landing or call 0800 0183770.