Inventor Cat director Victor Carpio, who won investment from Dragons’ Den star Deborah Meaden when he appeared on the BBC hit series, has announced he will be showcasing his Dental Wand product at PATS.

The innovative product is the only dental solution that combines the instinctive play of a cat with the brushing of their teeth.

Victor has confirmed that PATS will be the first time the Dental Wand has been offered to the retail market in the UK where demand is expected to be high. 

Inventor Cat has already been nominated for six PetQuip Awards, including Product of the Year in the Healthcare and Grooming Category and UK Retailer of the Year in the Independent Category.

“We cannot wait to show everyone our products and are thrilled with the nominations, which reflect our innovation in bridging the gap in the feline dental market by giving cats 100% control over the brushing of their teeth.  We are pioneers in the rise of health toys, producing the only true cat-friendly toothbrush on the market,” said Victor.

The Dental Wand attaches to the telescopic rod and, through interactive play, encourages the cat to capture it in their mouth as they would their prey. When the cat bites down on the dental wand, the toothpaste bursts through the holes covering the surfaces of the teeth while the bristles bend and snap, disrupting the bacteria in the cat's teeth.

The Starter Kit, retailing at £26.99, includes the Dental Wand, enzymatic toothpaste, a telescopic rod, the worm toy, and catnip.

You can find Inventor Cat in the New Starter Zone on Stand Q21, where retailers who order at the show can expect a 15% discount on orders over £200.

Cat owners wishing to purchase a dental wand online at https://www.inventorcat.co.uk/dentalwandshop can claim a 25% discount using the code PATS2024. This offer will run until the end of September or while stocks last.