In This Issue
PIF reveals plans to help pet businesses in 2024
Major pet brands book stands at PATS 2024
Pet shop lights up town with festive window display
Dog accessory brand donates £5 from every harness sale to homeless charity
Pets Choice wins International Trade Award for 2nd year
Supreme’s Russel Rabbit Twiggies celebrate winning industry award
Dogmatic wins ‘Product you can’t live without’ accolade
The Innocent Hound launches limited edition Valentines treat
Tuft offers pet appointment management system for free
OSCAR Pet Foods bring festive cheer to rescues
Pets bring more joy than Christmas or luxury holiday 
European small animal specialist bridges the gap between past and present with groundbreaking research
Get your own copy of Pet Trade Xtra
Research confirms extreme welfare issues in Shar Pei, the sandpaper skin dog breed
Leucillin and Mersey Raw sponsor Natural Dog Expo
Artist paints special picture for CSJ founder
Dog owners warn of near fatal festive fails
The best of last edition of Pet Trade Xtra
Assisi Pet Care Group acquires Burns Pet Nutrition
New family-owned pet store opens in Aberdeen
Sustainability and security at forefront of pet food debate
OATA raises lack of seaport Border Control Post provision
Pet-care franchises form new trade organisation
Natures Menu launches new Raw Freeze Dried range
Useful Links
Send to a Friend »
Subscribe »
Issue Archive »
Update your Profile »
Print All Articles »
Subscribe to RSS »
Visit Our Website »
Example of a Flyer »
CONTACT US NOW

Find out how Pet Trade Xtra can help to promote your business and products.

Editorial: neil@pottingshedpress.co.uk

Advertising: alan@pottingshedpress.co.uk


PIF reveals plans to help pet businesses in 2024

The Pet Industry Federation, the UK’s trade association for pet businesses, has announced details of its plans for the New Year, as it looks to build on a successful 2023...


 

The Pet Industry Federation, the UK’s trade association for pet businesses, has announced details of its plans for the New Year, as it looks to build on a successful 2023. 

 

Following its launch in 2023, PIF’s Business of Pets conference is being planned for June 2024, again at Cranfield University, and will bring together pet businesses who are looking to grow and take their business to the next level. Next year’s conference will revolve around the theme of ‘Money, Products and Marketing’ and will provide a comprehensive range of talks on these areas and provide excellent networking opportunities. 

 

In addition, a series of weekly webinars for members is being scheduled, with topics ranging from marketing on Amazon, HR issues around flexible working and the minimum wage, merchandising, trading in the US, canine behaviour and body language and using Instagram. Access to these webinars will be free to members and the initial 2024 line-up of webinars with details of how to register for them will be revealed on the PIF website (www,petfederation.co.uk) early in the new year.

 

Back by popular demand is the British Dog Groomers’ Association as a division of PIF. A new logo is being re-launched to members who cover dog grooming, to enable them to more specifically highlight this activity to customers. Relevant members will receive a BDGA sticker in 2024.

 

In addition, an updated version of PIF’s member to member advertising directory, MarketPlace, will be launched on the PIF website to enhance the offering between members and make it easier for commercial relationships to exist between suppliers and other PIF members. This new advertising will showcase members’ products to the trade and pet owners, and have product promotional offers in the PIF members’ area. There will also be a directory of business to business services launching in 2024.

 

This is all in addition to the PIF Awards, planned for November with the 2024 campaign beginning in May; and new updates and benefits being introduced throughout the year, aimed directly at members. 

 

Nigel Baker, PIF CEO, said: “We are always on the look out for ways to add value to PIF membership, now more than ever. As the only trade association which covers all types of pet business, our strength is in the diverse nature of members and the community which we create. Our aim is to help members get ahead and we hope that our plans for 2024, on top of all the usual membership benefits such as discounts, marketing logos, a listing on our public facing directory and regular e-newsletters with industry news, will do just that.”

 

To find out more about PIF membership and to join visit www.petfederation.co.uk

Major pet brands book stands at PATS 2024

Bookings for PATS 2024, which takes place at Telford International Centre from Sunday 29th September to Tuesday 1st October 2024, are gathering pace as the pet industry looks forward to the new three-day format...


 

Bookings for PATS 2024, which takes place at Telford International Centre from Sunday 29th September to Tuesday 1st October 2024, are gathering pace as the pet industry looks forward to the new three-day format.

 

Some of the UK’s major pet companies and brands have already secured their stand space, including Ancol Pet Products, Cranswick Pet Products (Alpha & Vitalin), Danish Design, Eden Pet Foods, Fold Hill Foods, Forthglade, IPN, Kennelpak, Natures Menu and Nature’s Variety, Nova Dog Chews, Paleo Ridge, Pedigree Wholesale, Rogz, Trixie, We.pet, and Westland (Bucktons and Peckish), among others.

 

“The response to PATS 2024 becoming an all-encompassing three-day exhibition has been fantastic,” said organiser Gordon Thomas. “With still over eight months to go before the show, major companies are already booking their spaces, with many of them taking larger stands.

 

“We have the capacity to accommodate more than 300 exhibitors, making it the biggest-ever PATS we’ve staged.”

 

Danish Design was one of the first companies to book its stand at PATS 2024, and director of operations and sales Rob Newsome said: “We think the extra day will be a great addition as it will allow us to spend more time with buyers. Some of our customers have previously told us they have run out of time at the show and haven’t managed to see everyone, so having three days will really help in this respect.”

 

Ancol Pet Products was another company to book a stand early, and director Simon Lane said: “We are very pleased that we’ll get an extra day to exhibit – in our opinion extra show time is a huge benefit to everyone.”

 

It’s a similar story for Cranswick Pet Products with head of marketing Jerry Lowe stating the exhibition is the perfect place to showcase its popular brands Vitalin and Alpha brands. “Having an extra day next year is exciting and creates an opportunity to see everyone for longer.”

 

After a very successful PATS in September, Rogz was quick to book for 2024. Sallie-Ann Reed, managing director for UK and Ireland, commented: “I’m 100% behind the move to a three-day show.” 

 

Swedish company Voff sees PATS as an “excellent” opportunity for its brands Nova Dog Chews, Nutriment and Aniforte to showcase products and services to existing and new customers. UK managing directors Antoon Murphy and Lloyd Murdoch said: “This is a great opportunity for all businesses and attendees. We are looking forward to the extended event, providing more time to meet with existing and new customers, and to strengthen lasting relationships in the industry. As the event is bigger and better we hope to see as many of our customers there as possible.”

 

Retailers and buyers can register their interest in visiting PATS 2024 by going to the exhibition website www.patshow.co.uk, which has all the up-to-date information about the show.

 

Alison Pettitt, who jointly owns four Pettitt & Boo stores in Norfolk with husband Adrian, has already logged the dates of PATS 2024 in her New Year diary. “We certainly don’t want to miss it,” she said. “It’s fantastic to see the growth of PATS. The additional day provides a greater window to really get into more productive and beneficial conversations with exhibitors, rather than having to rush. The extra day is very welcome so we can get the most out of this excellent event.”

Pet shop lights up town with festive window display

A pet shop which has been trading for over 60 years is still the talk of the town with its impressive festive window display...


 

A pet shop which has been trading for over 60 years is still the talk of the town with its impressive festive window display.

 

The Cheshire town of Northwich runs an annual Christmas Window Competition, asking shoppers to vote for their favourite window display.

 

There was stiff opposition from many retail outlets in the town, and although Firthfield Pet Store didn’t win the competition it still managed to get the locals commenting on the impressive display. 

Dog accessory brand donates £5 from every harness sale to homeless charity

Norwich-based dog accessory specialist Topdog is donating £5 for every harness it sells in December to homeless charity. The company made its pledge following recent negative descriptions of homelessness as a lifestyle choice...


 

Norwich-based dog accessory specialist Topdog is donating £5 for every harness it sells in December to homeless charity. The company made its pledge following recent negative descriptions of homelessness as a lifestyle choice.

 

Proceeds from the Topdog harness sales will go to St Martins Housing Trust, a charity focussing on maximising independent living and preventing homelessness in Norwich. 

 

Topdog’s director John Skinner said: “Charitable giving has always been a big part of Topdog, but following recent unfortunate public commentary around homelessness, we felt that it was important to help a charity that recognises the wider support that those experiencing homelessness need and which does such amazing work providing it”.

 

This initiative will run from the 1st to the 31st of December or until stocks last, offering an opportunity for those with four-legged friends on their Christmas lists to contribute to a meaningful cause.

 

People sleeping rough need a roof over their heads. They need a warm bed. But they also need a reason to get out of it in the morning. St Martins helps people experiencing homelessness and those at risk by offering them a hand up and nurturing their self-esteem and trust in others. Empower them to make positive choices. To some, they are a lifelong solution. To others, they are a stepping stone to rebuilding their lives. St Martins has supported people in Norwich and Norfolk for over 50 years.

 

Topdog has a history of supporting charities, having engaged in such efforts since 2019. Specialising in dog harnesses and accessories, the company has a process that sees £1 donated to various charities for every harness sold. These donations are strategically aligned with the design of each harness, supporting different organisations such as The Pink Ribbon Foundation for Breast Cancer and The British Bee Charity.

 

The popularity of Topdog's harnesses is evident, with harness sales making up nearly one-third (41%) of the brand's total sales from January to November 2023. Each harness boasts an original, hand-drawn design with options for reversibility, adjustability, and nylon straps. The designs prioritise the comfort and adaptability of dogs and owners, ensuring quick drying, durability, and the ability to attach ID tags.

 

The Topdog team is committed to using their harnesses to continue supporting charities, keen to continue their collaborations and producing more unique styles dedicated to good causes. 

 

For more information click here

Pets Choice wins International Trade Award for 2nd year

Leading UK supplier Pets Choice has won an International Trade Award for the second year running...


 

Leading UK supplier Pets Choice has won an International Trade Award for the second year running.

 

The company picked up the award at the East Lancashire Chamber of Commerce’s  International Trade Club Awards held at at Accrington Stanley Football Club.

 

The judges praised Pets Choice for another outstanding year, manufacturing pet food and accessories and exporting to over 45 counties around the world.

 

“Entering their first African market, Morocco, then launching a range of bespoke products into South Africa whilst also working on projects to launch their products into Saudi, Kuwait and Oman: they never stop to seize every opportunity. New product development and utilising free trade agreements is key for strengthening their position within international markets,” added the judges.

 

Pets Choice said: “Awards like this show just how passionate we are about bringing our innovative products to pet owners across the globe, and we are pleased to be doubling our Export Team to further strengthen our resource in this area.

“Thank you and congratulations to our Export Team – Robert FoyAllie Slater, and Haider Nawaz – for their hard work.”

 
Supreme’s Russel Rabbit Twiggies celebrate winning industry award

Supreme Petfoods is wrapping up 2023 on a high note, winning the prestigious Pet Business Industry Recognition Award in the Small Animal Treats category for its Tiny Friends Farm Russel Rabbit Twiggies...


Supreme Petfoods is wrapping up 2023 on a high note, winning the prestigious Pet Business Industry Recognition Award in the Small Animal Treats category for its Tiny Friends Farm Russel Rabbit Twiggies.

 

The annual awards celebrate outstanding and innovative products, and this accolade marks the culmination of a successful year for the company. 

 

Launched earlier this year, Russel Rabbit Twiggies are an exciting addition to the award-winning Tiny Friends Farm range of treats, food and bedding. Combining apple and blackberry in a crunchy baked bite, Twiggies are suitable not only for rabbits but also other small pets, including guinea pigs and hamsters. Whether hand fed to strengthen the pet-owner bond or hidden around enclosures to encourage natural foraging behaviour, Russel Rabbit Twiggies are designed to help provide enrichment and enhance small pet wellbeing. 

 

Claire Hamblion, Marketing Director at Supreme, says the company is delighted to gain recognition for the new treats. “The expansion of the Tiny Friends Farm range is in response to the needs of pet owners who are navigating today’s challenging economic landscape. We understand the financial constraints they face and strive to deliver excellent value for money.” 

 

“While pets are remarkably recession-resistant, cost-of-living concerns mean that many owners are having to be mindful of their spending. Pet parents are looking for great value when they shop, but also the reassurance that they are providing the best for their four-legged friends. The Tiny Friends Farm range aligns with these values and continues to go from strength to strength.” 

 

Supreme is committed to providing pet owners with choice in their purchasing decisions, whatever the price point, and the launch of the Great Value consumer advertising campaign earlier this year has helped raise brand awareness of the range. The campaign, featuring a movie advertisement, is strategically targeted across social media platforms popular with pet parents, including Facebook, Instagram and YouTube. By showcasing the fun, engaging Tiny Friends Farm characters, the campaign has helped to build emotional engagement with the products and raise global awareness of the brand.

 

With a foundation built on providing great value, great nutrition, and an ever-expanding product range, Tiny Friends Farm is set to continue its remarkable growth within the small pet category.

 

To find out more, contact Supreme Petfoods on experts@supremepetfoods.com or visit https://supremepetfoods.com/products/

Dogmatic wins ‘Product you can’t live without’ accolade

Dogmatic has been voted ‘Product you can’t live without’ for a record 11th time...


 

Dogmatic has been voted ‘Product you can’t live without’ for a record 11th time. 

 

Managing director Zoe Lewsley said: “We are so pleased to have been able to help fellow dog owners continue walking their dogs with the help of the Dogmatic Headcollar and thank all of you who took the time to vote for us once again, it is very much appreciated.

 

“This is a wonderful achievement for Dogmatic to become the first company to win such an amazing accolade for the 11th time in a category that spans the pet product market.

 

“We are always delighted to hear how much the Dogmatic Headcollar has helped owners and their dogs and it is their ‘must have’ product. It is wonderful to have such a loyal, growing Customer base who continue to ‘spread the word’ about Dogmatic.”

 

The Dogmatic offers a kind comfortable solution to dogs pulling on the lead. Products that are comfortable for your dog, work correctly, do not ride up or go near the eyes and also look good! Offering the widest range of dog Headcollars in leather and padded cushioned webbing with matching collars and training leads.

 

The ‘Product you can’t live without’ accolade is part of the Your Dog magazine product awards.

 

Telephone: 01952 245330 

Web: www.dogmatic.org.uk

The Innocent Hound launches limited edition Valentines treat

Love is always in the air-dried at The Innocent Hound, but never so much as now! The Yorkshire manufacturer has introduced its next limited edition air-dried treat - Strawberry Crush Hearts...


 

Love is always in the air-dried at The Innocent Hound, but never so much as now! The Yorkshire manufacturer has introduced its next limited edition air-dried treat - Strawberry Crush Hearts.

These heart-shaped treats are handcrafted, using quality British beef with crushed strawberries.  They are the perfect treat to show your innocent hound how much you love them this Valentine’s Day.

 

Founder, Chloe Heaton said “We’ve been working hard to keep our range of air-dried treats interesting by adding new flavours throughout the year – with a nod to Valentine’s Day, our Strawberry Crush Hearts will be the first of many new treats for 2024.”

The Innocent Hound’s last limited edition treat sold out within weeks of launching, so avoid heartbreak and order yours today.  The treats come in resealable and recyclable pouches, RRP £5.30 for 70g.

For further information email orders@innocentpetcare.co.uk

 
Tuft offers pet appointment management system for free

Tuft, which offers a pet appointment management solution, has announced the launch of its groundbreaking ‘Software as a Standard’ campaign, which allows pet services to access its robust calendar for free...


Tuft, which offers a pet appointment management solution, has announced the launch of its groundbreaking ‘Software as a Standard’ campaign.

 

In a bold move, Tuft is introducing a freemium model that allows pet services to access its robust calendar for free. With the firm belief that software should be a standard, not a luxury, Tuft is committed to democratising access to technology within the pet services sector.

 

Traditionally, software solutions have been considered a luxury, limiting access for smaller pet businesses. Tuft is tearing down these barriers by making its powerful scheduling and appointment management tools available to everyone, irrespective of their size or budget.

 

"Every pet service, regardless of its scale, should have access to the tools needed for success. Software should be a standard practice, not an exclusive privilege," said Chloe Smith, CEO at Tuft.

 

Key Features of Tuft's Freemium Model:

  • Accessible Calendar: Pet services can now enjoy Tuft's intuitive calendar to streamline their appointment management, enhancing efficiency without the financial burden.
  • User-Friendly Interface: Tuft's user-friendly design ensures that even businesses with limited technical expertise can harness the full potential of their software.
  • Scalability: Pay as you grow! Tuft's freemium model seamlessly scales with them, offering the flexibility needed for success.

The ‘Software as a Standard’ campaign is more than a product launch; it's a call to action for the entire pet services industry. Tuft aims to set a new industry standard where software is an essential, indispensable tool for all businesses striving to provide the best care for our furry friends and enjoy a better work/life balance.

 

Pet service providers are invited to join Tuft's mission to make software a standard in the industry. Embrace the freedom of Tuft's freemium model and experience the transformative power of online calendar management for your business.

 

For more information, visit https://tuftapp.com/pet-groomers/pricing/ or contact Sasha Chan at sasha@tuftapp.com.

 

About Tuft:

Tuft is a leading SaaS solution dedicated to empowering pet service providers with innovative tools for efficient appointment management. With a commitment to making software a standard in the pet industry, Tuft delivers user-friendly solutions that cater to businesses of all sizes.

OSCAR Pet Foods bring festive cheer to rescues

OSCAR Pet Foods has donated dog advent calendars (filled with OSCAR treats) to pet rescue centres and other worthy causes via its network of nutritional advisors...


 

OSCAR Pet Foods has donated dog advent calendars (filled with OSCAR treats) to pet rescue centres and other worthy causes via its network of nutritional advisors.

 

The festive calendars contain three treats behind each door to be fed as part of a balanced diet – perfect for multiple pets to share.

 

Containing Baked Salmon Biscuit, Chicken with Yoghurt, and Chicken Liver Training Treats these tempting calendars provide mouth-watering nutrition from a company that really knows how to treat pets beautifully.

 

Managing director Richard Martin said: “We know that Christmas can be a particularly difficult time for rescues, with many reserved pets not going to their new families until the New Year to ensure healthy adjustment and permanency in their new homes. We are delighted to bring some festive cheer to these dogs on the run up to Christmas.”

 

Pet food experts, OSCAR, know that ingredient quality, quantity, and purpose matter: because what you choose to feed your pet has a deep and lasting effect on their health, emotions, and behaviour. That’s why their signature Honest Label declares every single ingredient by percentage, and their FREE Helpline and Local Nutritional Advisors offer outstanding pet care and behavioural advice all year round.

 

Pictured: OSCAR head office staff donating product to RSPCA Preston & District, and Dogs for Autism Labrador Polly with her OSCAR advent calendar.

 

Website: www.oscar.co.uk

Freephone: 0800 195 8000

Pets bring more joy than Christmas or luxury holiday 

New research from Lily’s Kitchen has highlighted the happiness pets bring their owners all year round, as two thirds (67%) reveal their four-legged family bring them more joy than Christmas, or even going on a luxury holiday (65%)...


 

New research from Lily’s Kitchen has highlighted the happiness pets bring their owners all year round, as two thirds (67%) reveal their four-legged family bring them more joy than Christmas, or even going on a luxury holiday (65%). 

 

With their boundless energy, mischievous tendencies and unwavering, unconditional love, more than half of the 2,000 pet parents surveyed believe their furry family members make them feel loved daily (56%), as well as feeling joyful (43%) and happy (65%). What’s more, the research suggests that we all need to up our romance game, as more than two-fifths (45%) report a cuddle with their pup or moggie is more likely bring them joy than a date night with their partner (33%).  

 

There’s no denying that the UK is a nation of pet lovers and, this festive season Lily’s Kitchen is encouraging pet parents across the country to celebrate the joy their furry family members bring them each and every day. And it seems they’re well on their way as this year a whopping 43% of pet parents admit to spending more time picking out a present for their beloved pet than for family members, and three quarters (75%) confess their pet is easier to buy for than their other half! An extra-special playtime toy (39%) and edible treats (32%) are top of pet parents’ gifting list for their dog or cat for Christmas 2023. And to show just how special they are every day, almost a quarter (23%) of pet parents have plans to count down to the big day with their pet this December by treating them to their own advent calendar.   

 

But Christmas is not just about the presents. Gathering the whole family for a festive feast is, for many, the real highlight of the season. And with dedicated Christmas delights flowing from the supermarket shelves, our pets shouldn’t have to miss out! Lily’s Kitchen seasonal recipes are made using top quality, natural ingredients, and include everything you need to serve up a showstopping banquet for your four-legged Kings and Queens from as little as £1.35.  

 

To spread the joy even further this festive season, Lily’s Kitchen is donating 100% of profits from the sale of the Three Bird Feast for dogs to Dogs Trust and Turkey Feast Paté for cats to London Inner City Kitties (L.I.C.K.) this Christmas. The limited-edition Christmas ranges for both dogs and cats are available from the Lily’s Kitchen website and will also be available at retailers including Pets at Home, Amazon, Waitrose, Tesco and Sainsbury’s. 

 

Samantha Crossley, UK Marketing Director at Lily’s Kitchen, said: “Pets bring us so much joy every day of the year, so it’s no wonder owners across the country want to cherish the furry members of their family during the festive season and include them in the celebrations.  

 

“The magic of Christmas never ends when the greatest gift is our family and friends, and here at Lily’s Kitchen we’ve always believed that pets are part of the family. So this Christmas, and every day, return some of the joy they bring by treating them to proper food made from natural ingredients.” 

 

Rory the Vet, Lily’s Kitchen vet ambassador, said: “I see the love my clients have for their pets every day in the practice – they mean the world to them and bring them endless joy, which is why we love to treat them. And when it comes to my dog Nala, I’m exactly the same as my clients! She is a huge part of my family and I love being able to include her in celebrations such as Christmas. Nala will definitely be getting her own 'Three Bird Feast' this year!" 

 

To celebrate the playful and endearing spirit of our beloved pets even more, Lily’s Kitchen has created a heartwarming 30-second advert, ‘Christmas Every Day’, which features a montage of happy cats and dogs from real pet parents, Dogs Trust centres and L.I.C.K. foster homes to show how pets bring the joy of Christmas every single day of the year – not just during the festive season. 

 

The advert highlights the adorable things pets do and how they make every day special for pet parents – from slobbery, morning kisses to dinner dances and cuddles on the sofa. 

European small animal specialist bridges the gap between past and present with groundbreaking research

Renowned European small animal surgery specialist, Hugo Schmökel, has recently highlighted the fascinating link between Pleistocene predators and modern pet diseases...


 

Renowned European small animal surgery specialist, Hugo Schmökel, has recently highlighted the fascinating link between Pleistocene predators and modern pet diseases. 

 

His groundbreaking research sheds light on the shared skeletal challenges faced by ancient predators and today's domestic animals, emphasising the urgent need to address genetic predispositions to these conditions in modern-day pets. 

 

His work, supported by IVC Evidensia, opens a new chapter in veterinary medicine and pet care, bridging the gap between the past and present for healthier, happier pets.

 

Hugo commented on his initial visit to the La Brea Museum in Los Angeles, who gave him permission to study their collection:

“During my first visit, I concentrated on stifle diseases like cranial cruciate ligament rupture, which are very common in our modern-day dog companions. But in addition to cruciate disease, I also found OCD (osteochondritis dissecans) defects in the stifles and shoulders – which is again very common in modern dogs. My second visit was more focused on the changes in the spine of the dire wolf and the Sabre-toothed cat.”

 

He went on to explain some of his research into skeletal diseases:

“Some of the changes in the joints and the spine look very familiar. Some dire wolves had cruciate ligament ruptures, but it was uncommon compared to the most affected dog breeds. This is very similar to modern-day grey wolves which also suffer rarely from cruciate damage. In contrast, the prevalence of stifle OCD in these fossilised remains is amazingly high, especially in the sabre-toothed cat. This could indicate some degree of inbreeding, a factor which is predicated for species close to extinction. 

 

“The bones excavated from the La Brea Tar Pits cover the last few thousand years of the Ice Age predators after they dominated North America for millions of years. The tar pit ‘61/67’ contains bones from the very end of the extinction process. 

 

“Malformations of the lumbosacral area are linked to inbreeding in modern grey wolves, and I found that the sabre-toothed cat also had a high prevalence of the same malformations we see in these wild modern inbred wolves, and some dog breeds today. 

 

“In my work, I was able to document with CT scans other spine changes/diseases in these historic creatures, which are unfamiliar to us. Careful diagnostic work is necessary, and comparison to other animal species and human spine disorders before we can give a definitive diagnosis for these changes.”

 

Hugo also elaborated on the implications for these links in modern veterinary medicine:

“We can see that the biological answers to trauma to bones and joints are very old. We can use our evidence from the research and treatment of our cats and dogs to conclude some details of the circumstances and suffering which led to the same bone and joint changes during the Ice Age. 

 

“Of course, we must be very careful, and not forget that these were wild animals without medical treatment living in a harsh environment full of fierce competition. A dog with medical care can have an acceptable life quality, an Ice Age predator with the same injury had no chance to survive. 

 

“However, the prevalence of genetic predisposition for some of our most common orthopaedic diseases in modern-day dog breeds is something that needs to be addressed, and the parallel to animal predators who were probably inbreeding due to population decline and ultimately extinction puts the whole disease history into a 100,000-year perspective!”

 

Lastly, Hugo thanked IVC Evidensia for the opportunity to undertake this research project in the first place:

“IVC Evidensia supported me during my second trip to Los Angeles, which gave me the opportunity to take a selection of spine specimens to the University Hospital in Davis, California. 

 

“Now we have high-quality CT pictures of these specimens which can be evaluated and shown to other experts. This will hopefully lead to a better understanding of the spine changes, which we do not see in our modern-day patients.”

 

You can read the full interview with Hugo here.

 
Get your own copy of Pet Trade Xtra

direct to your e-mail inbox...


direct to your e-mail inbox...

The best news service every week.

Subscribe for free by clicking here

 
Research confirms extreme welfare issues in Shar Pei, the sandpaper skin dog breed

New research from the Royal Veterinary College has found that in-turned eyelids and ear disorders are the most common health conditions in Shar Pei dogs in the UK; both resulting from the breed’s characteristic loose, thickened and folded skin...


 

New research from the Royal Veterinary College (RVC) has found that in-turned eyelids and ear disorders are the most common health conditions in Shar Pei dogs in the UK; both resulting from the breed’s characteristic loose, thickened and folded skin.

 

This research highlights that urgent action is needed to discourage the normalisation and high public demand for dogs such as Shar Pei with extreme body shapes that threaten the dog’s welfare. 

 

Shar Pei are an instantly recognisable dog breed for their distinctive loose folded skin and bristly coat, associated with a genetic disorder called hyaluronosis. The name Shar Pei translates from Chinese as ‘sandpaper skin’ that describes the breed’s characteristic harsh coat. However, while their unique appearance is popular with the public, the breed’s extreme appearance has been linked to several health problems, including common and severe eyelid and ear issues.

 

This new study aimed to provide robust information and a better understanding of the common health and welfare problems in the Shar Pei dog and to suggest changes which could protect the breed in the future.

 

The study was led by the RVC’s VetCompass Programme. It investigated the health of 1,913 Shar Pei dogs, using anonymised primary-care veterinary clinical records to explore data on the demography, common disorders and mortality of the breed in the UK in 2013.

 

Shar Pei were identified as quite popular in the UK, comprising 0.42% of the study population of 455,557 dogs. However, the study did identify that the popularity of the breed had been dropping over time, possibly because of growing awareness of their health issues. Around 36,000 Shar Pei dogs are currently estimated to be owned in the UK, highlighting the substantial scale of the welfare issues linked to the health concerns reported in the current study. 

 

The study identified that in-turned eyelids (entropion) was the most common disorder diagnosed in Shar Pei dogs by vets, with almost one in every five dogs (17.9 percent) formally diagnosed with the condition every year. This is far higher than the one in 200 non-Shar Pei dogs that are diagnosed with entropion each year2. In-turned eyelids is an extreme conformation caused in the Shar Pei by the loose folded skin around the eyes that results in the eyelashes and hair around the eye rasping across the sensitive front of the eye every time the dog blinks, causing severe pain and eye ulcers.

 

The second most common disorder identified in Shar Pei was ear infections (otitis externa), caused by the narrowing of the ear canal due to the thickened and folded skin. Among Shar Pei, 16.4 percent were diagnosed with an ear infection each year, whereas the risk was less than half (7.3 per cent) for dogs that were not Shar Pei2.

 

Other common conditions identified in Shar Pei included ear disorders (6.7 percent); high levels of aggression (5.2 percent) which was more than double the levels found in non-Shar Pei dogs2 (2.2 percent); skin infections (4.3 percent); and conjunctivitis (4.0 percent).

 

Additional key findings include:

  • Shar Pei fever, an inherited auto-inflammatory disease that is specific to Shar Pei due to the genetic mutation that defines the breed, was the ninth most diagnosed disorder, with 3.0 percent of all dogs diagnosed each year.
  • Among the most common disorders in Shar Pei dogs, females had a higher probability of in-turned eyelids, and conjunctivitis, whilst males had a higher probability of aggression and pododermatitis (infected paw).
  • The average adult body weight for Shar Pei dogs was 22.3kg. The average body weight of males (23.5kg) was heavier than for females (20.8kg).
  • The most common causes of death were cancer (15.4 percent), kidney disease (13.2 percent) and undesirable behaviour (11.0 percent).

The research highlights that urgent action is required to reduce the public demand for dogs such as Shar Pei that have extreme body shapes. To reduce welfare impacts for future Shar Pei, these dogs need to be bred with thinner flattened skin that is no longer loose from their bodies.

 

Dr Dan O’Neill, Associate Professor in Companion Animal Epidemiology at the RVC and lead author of the paper, said: “Animal welfare legislation in England and Wales places a legal responsibility on owners to prevent unnecessary suffering in their dog. This new evidence from the Royal Veterinary College clearly shows that the extreme conformation of loose thickened and folded skin leads to painful in-turned eyelids and several other serious health issues. It is now time for us all to unite in protecting dogs by refusing to accept extreme body conformations as normal or acceptable for any dog.”

 

Bill Lambert, Health, Welfare and Breeding Services Executive at The Kennel Club, added: “This research, which is supported by The Kennel Club Charitable Trust, is crucial so that the right steps can be taken by potential owners and breeders of the Shar Pei, which can face health challenges. It underlines the importance of not only breeders using the tools available to make informed decisions which prioritise health, but also of puppy buyers making good choices, such as identifying those breeders that use The Kennel Club/British Veterinary Association Eye Scheme.

 

“Whilst The Kennel Club breed standard for the Shar Pei is clear that excessive skin and wrinkling, and eye conditions such as entropion, are not acceptable, this research shows these are still clearly issues for many dogs in this breed, and that is why it’s crucial that would-be owners see parents of the puppy they are buying and avoid any with exaggerated features, and breeders make responsible decisions.  

 

“This research will also contribute to our Shar Pei Breed Health and Conservation Plan – an evidence-base we have for every breed in the UK – which we use to monitor breed-specific health, and to develop tools and resources for responsible breeders to tackle health concerns.”

 
Leucillin and Mersey Raw sponsor Natural Dog Expo

Raw food brand Mersey Raw and antiseptic pet care business Leucillin have been named as lead sponsors of the Natural Dog Expo...


 

Raw food brand Mersey Raw and antiseptic pet care business Leucillin have been named as lead sponsors of the Natural Dog Expo.

The one day event, which takes place at the Voco St John's Hotel, Solihull on May 5 2024, draws together dog guardians with leading natural pet experts including vets and researchers.

Speakers at the forthcoming expo include Dr Brendan Clarke, who is clinical director and head veterinary surgeon at one of the leading centres for integrative veterinary care in the UK, and pet biome researcher Carol Hughes.

Presented by broadcaster and canine expert Anna Webb, the day's aim is to be a gathering of leading natural health experts, sharing science and advice
on how to help your dog live the healthiest life they can.

Caroline Griffith, organiser of the event, and pet industry nutrition consultant, said: "We are proud to partner with Mersey Raw and Leucillin to put together this incredible event. Both brands were at the 2023 event and were impressed, asking if they could sponsor this year.

"The Natural Dog Expo really is the go-to event for dog guardians who want to find out more about the science behind the natural choices that they make for the dog in their life. We have put together a strong panel of experts with some wonderful information and advice to share."

 


On the day as well as panel talks and question and answer sessions, there will be a dedicated canine nutrition stand, where visitors can ask experts direct questions about their own dog.

Caroline added: "There is a growing move in the wider pet industry towards more natural options. For anyone who is interested in the brands and experts who have been leading this then we look forward to meeting you. The event will be a great opportunity for networking, and a friendly environment to ask questions and learn."

A spokesperson for Mersey Raw, said: "We attended the 2023 event and found the day so informative and fun we knew sponsoring was something we wanted to do, events like this are very much needed in the natural dog and raw feeding community."

And a spokesperson for Leucillin added: "What the Natural Dog Expo started last year I know will snowball, I truly feel that every single delegate came away from the day utterly buzzing about the experience."

To find out more about the Natural Dog Expo, and to book your tickets go to www.naturaldogexpo.com

 
Artist paints special picture for CSJ founder

The legions of fans of Leah Gardner’s stunning unique animal art includes Ceri Rundle – CSJ’s founder and internationally renowned Border Collie breeder, trainer and trials Champion...


 

The legions of fans of Leah Gardner’s stunning unique animal art includes Ceri Rundle – CSJ’s founder and internationally renowned Border Collie breeder, trainer and trials Champion.  

 

Here’s what Leah had to say on Facebook about the picture of Bwlch Hemp with sheep that she’s just done for Ceri …

 

“This piece is a personal one as I did it for a person who has helped me so much in the past years. She has been hugely supportive in both my own training but also the rehabilitation of the foster dogs I’ve taken to help. 

 

“Bwlch Hemp was an incredibly talented dog and with Ceri’s (@csj_dogfood) help they became the team to beat in the trials world. I wanted to draw a picture to commemorate this. Ceri asked me to ‘Leah’ it, so I hope you all like the final result.”

 

She then couldn’t resist doing a second picture, and said, “Sometimes, when a client sends you a whole batch of photos for reference, you fall in love with the dog who isn’t the subject - I snuck this in as I couldn’t resist …this is Breka - Ceri’s trials girlie (@csj_dogfood).”

 

No end to the talent – art is a very recent interest – Leah’s mum has a rescue (Many Tears Rescue) so she has always worked in and around it plus teaches agility and helps with aggression problems whilst also competing in flyball and clever dogs.

 

Ceri said, “Leah’s amazing artwork speaks for itself and equally amazing is that Leah simply doesn’t realize how talented she is!”

 

There’s more about Leah at https://www.facebook.com/leahgardnerarts plus www.anjuagility.co.uk and http://chafforddogs.blogspot.com/.

 

For more on CSJ products visit www.csjk9.com or call 01745710470.

 
Dog owners warn of near fatal festive fails

Two dog owners have shared their stories of incidents that were close calls as a warning to other pet parents this Christmas season...


Two dog owners have shared their stories of incidents that were close calls as a warning to other pet parents this Christmas season.

  • Tato the Labrador ate half a Christmas tree worth of baubles and was within an hour of death when found by owner, Tash.
  • Dora the Beagle indulged in a mince pie feast, leading to an emergency dash to the vet to save her life.

Tato the Labrador’s traumatic bauble experience

Tato, a Telford-based, one-year-old Labrador has a mischievous streak that took the Scholz family by surprise. One day, Tato took advantage of being left alone. Returning home, Tash, his owner, found Tato had swiped and eaten all the baubles from the lower half of the Christmas tree. Even though the baubles were plastic, the edges were still sharp enough to cut her finger on.

 

Quick action led Tash to rush Tato to the vet within the critical two-hour window for potential complications. The vet said if Tash had arrived an hour later it may have been fatal; the crushed baubles could have caused a blockage in his alimentary canal or lacerated it on the way. An emetic induced vomiting, and although acting “drunk-like” and falling over numerous times, Tato fully recovered the next day.

 

The incident served as a wake-up call for Tash, realising the real danger posed by sharp edges of plastic baubles and the importance of her policy with Agria Pet Insurance, being there when Tato was in need.

 

Robin Hargreaves, Senior Veterinary Adviser for Agria Pet Insurance said: “There is almost no limit to the range of things I have seen dogs swallow, from car keys to underwear, even a whole tea towel! It's important to seek veterinary advice as soon as you realise anything like this has happened. As mentioned in this case, a delay may mean your vet can no longer do one of the least risky measures to try to retrieve the lost object.  Some items can be extremely dangerous so do not delay.”

 

Dora the Beagle’s Near Fatal Snack

Dora, an adventurous Beagle, resides in a lively household with six Beagle pals, chickens, bees, and her humans. The family's five-acre playground keeps mischief at bay, but owner Becky notes that if attention wanes, the Beagles find creative ways to remedy it.

 

Becky, a former Beagle breeder, knows their love for food and keen sense of smell can complicate training. At Christmas, 8-year-old Dora scaled a play kitchen to steal mince pies, leading to an emergency vet visit due to potential grape hazards. Dora luckily recovered well, much to Becky’s relief.

 

This misadventure, echoing past costly experiences, underscores the necessity of thorough pet insurance. Dora's escapade serves as a reminder: her vigilance and cover with Agria Pet Insurance are key to ensuring the well-being of her cherished companion.

 
The best of last edition of Pet Trade Xtra

The top-read stories from last week's Pet Trade Xtra can be seen below, if you missed them...


 
Assisi Pet Care Group acquires Burns Pet Nutrition

Assisi Pet Care Group Limited has announced the acquisition Burns Pet Nutrition, for an undisclosed sum...


 

The directors of Assisi Pet Care Group Limited have announced the acquisition Burns Pet Nutrition, for an undisclosed sum.

 

Burns Pet Nutrition was founded 30 years ago by John Burns MBE.  A qualified vet, John Burns developed formulations which are focussed on pet health, in order to solve the common problems that he was seeing in his vet practice. Today, the Burns brand of pet food is well known for its high quality dry and wet dog food products as well as its recently introduced range of products for cats.

 

Peter Mangion, founder and CEO of Assisi Pet Care said; “We are delighted to be adding the highly regarded Burns brand to the Assisi portfolio of brands but are equally pleased to be welcoming the fantastic Burns Pet Nutrition team to our organisation. 

 

"The Burns brand is a perfect fit for Assisi in that animal health and well-being are central to the brand’s proposition. 

 

"I am delighted that through this acquisition, we will add some excellent people in product development, marketing, sales, finance and operations functions, based in Kidwelly, Wales.

 

"We look forward to working with our new colleagues as we integrate the Burns brand into the Assisi portfolio and strengthen our offer to our customers across Europe. 

 

"The acquisition of Burns Pet Nutrition is the first transaction since the recent investment in Assisi by Wind Point Partners and signals our commitment to execute on our growth strategy in the European Pet Care market."

 

John Burns, pictured receiving a Lifetime Achievement Award in October from PetQuip Director General Amanda Sizer Barrett.

 

John Burns said: “After 30 years of owning and growing Burns Pet Nutrition I feel that is time for me to retire and hand over the reins. It has been a joyful and, at times, difficult journey I have had a great deal of support from many people and organisations over the years and I would like to extend my grateful thanks to all of them.

 

"I am delighted that Assisi Pet Care is a good fit for Burns and they will grow the Burns brand in a responsible, ethical way.”

 

Assisi Pet Care Group's current brands include HilLife, Hollings and Pet Munchies.

 

 

 
New family-owned pet store opens in Aberdeen

A new independent family-run pet store opened in Aberdeen yesterday (Thursday). Owner Anthony Reilly has been planning the Pet Arc store and dog grooming salon in The Courtyard, Cults, since early November...


 

A new independent family-run pet store opened in Aberdeen yesterday (Thursday).

 

Owner Anthony Reilly has been planning the Pet Arc store and dog grooming salon in The Courtyard, Cults, since early November.

 

It will be a true family affair with wife Nichola, son Lee, daughter Ruby and niece Bethani helping in the store at weekends. Anthony’s family Cavapoo Brodie and Bethani’s two dogs, Lottie and Junior, will also be regulars in the shop.

 

The Pet Arc stocks a full range of dry and wet pet food plus frozen raw food, along with pet beds, leads and accessories. It will also be selling a whole range of food and accessories for fish, reptiles or small pets.

 

Anthony said: “We’ve had a really positive reaction from the local community and beyond and we hope to fulfil their pets’ requirements and offer a first-class service to all.

 

“Our website www.petarc.co.uk is now live and customers can book their grooming sessions online. In the New Year we will also be selling online to customers further afield and we will be offering a delivery service.”

 

Anthony is the head professional groomer, holding a qualified level 3 ipet recognised City & Guilds certification. 

 

 
Sustainability and security at forefront of pet food debate

Sustainability and food security were high on the agenda at a London convention as UK pet food companies explored ways to enhance the well-being of pets while addressing broader global challenges.


 

UK Pet Food, formerly known as PFMA (Pet Food Manufacturers’ Association), hosted its annual convention at Stationers’ Hall in central London. Under the theme ‘Our World & Our Pets’, the event brought together pet food companies, representatives from the welfare and veterinary sectors, and policymakers.

 

The convention served as a platform for industry leaders and experts to engage in discussions on pivotal topics such as innovation, sustainability, food security, and the evolution of future food systems. Participants explored ways to enhance the well-being of pets while addressing broader global challenges.

 

Key highlights from the day included presentations from policy advisor Marisa Heath, who kicked off the event with her predictions about the impacts of the next general election on the pet food industry.  Marisa was followed by food campaigner and co-founder of Leon, Henry Dimbleby MBE who outlined his views on the Pet Food Industry’s important role in future food systems. 

 

Continuing to look to the future, Owen Ensor, Chief Executive of a cultivated meat business for the pet food sector, explored the use of alternative proteins and Dr Alastair Leake – Head of the regenerative farming enterprise – the Allerton Project, discussed how the countryside was adapting. The presentations were followed by an interactive panel discussion, led by UK Pet Food Chair – Claire Robinson-Davies of Nestle Purina.

 

 

Continuing to address society’s bigger issues, a keynote address was provided by Anna Kennedy OBE of the Anna Kennedy charity, which was founded to promote inclusion and equality of autistic children and adults throughout society. Joined by charity Ambassador Tess Eagle Swan and her companion Kratu, Anna Kennedy provided insights on harnessing the power of neurodiversity in the workplace. Tess warmed hearts by sharing her journey of living with autism and highlighted how Kratu, her devoted dog, significantly improved her quality of life. 

 

UK Pet Food member, Hillary Pearce of Hill’s Pet Nutrition commented: “The agenda was filled with inspiring but down-to-earth real talk about sustainability, animal welfare, and how to improve the workplace for neurodiverse individuals. It was forward-thinking and aspirational, but in a way that made it clear that this future is now.”

 

The Annual Convention reaffirms UK Pet Food’s commitment to promoting responsible and sustainable practices within the industry. By fostering collaboration and embracing innovation, the organisation aims to contribute to the well-being of pets and address the evolving needs of our world.

 
OATA raises lack of seaport Border Control Post provision

The Ornamental Aquatic Trade Association has launched its own list of manifesto pledges that it wants to see from political parties as they ready themselves for a General Election next year...


The Ornamental Aquatic Trade Association has launched its own list of manifesto pledges that it wants to see from political parties as they ready themselves for a General Election next year.

 

The trade body will now be sending the manifesto pledges to the headquarters of all the main political parties.

 

And its Chief Executive has also written to the Chair of the Commons’ Environment, Food and Rural Affairs Committee to raise concerns contained in one of the pledges – the worrying lack of provision in live animal Border Control Posts at seaports in Great Britain.

 

“The majority of live ornamental fish arrive in the UK through airports but for those small businesses which currently bring fish in by road and ferry the appalling lack of Border Control Posts that will accept commercial live animals is extremely concerning,” explained Chief Executive Dominic Whitmee.

 

“When the rules change next year there is just one facility at Sevington – serving Dover and the Eurostar – in the whole of Great Britain which will look at commercial movements of live animals coming by ferry. That’s all animals including farm animals and animals for the pet trade, such as ornamental fish. This will place enormous pressure on Sevington and all other live animal BCPs as people divert their supply routes to them. We believe this will result in massive delays with serious welfare impacts.

 

“We have raised this continually with Defra, and the Government has recently announced a £20 million investment fund for seaports to build BCPs. But this has been offered before without success. This fund is too little, and far too late so our hope is that we can gather more support through raising the issue with the EFRA Committee to question the Defra Secretary of State about this issue.”

 

OATA’s manifesto pledges are:

  • Support pet ownership in all its forms - reject calls for bans of exotic or wild collected pets through the introduction of positive lists or other means. Instead look at ways to support people to successfully keep their pets throughout their life through education, advice and information. 
  • Protect pet shops’ ability to sell live animals - support pet shops to continue to sell live animals by improving inspections, simplifying bureaucracy and regularising the fees local councils charge.
  • Require local authority inspectors to be trained in all pet species - make it mandatory for all local authority licensing officers to undertake good quality training in the pet species they are likely to encounter in pet shops. 
  • Address the insufficiency in provision of live animal Border Control Posts (BCP) at seaports - to avoid serious animal welfare impacts, Government should rethink its approach to the provision of seaport facilities at the UK Border.

Read the full manifesto here.

 

 
Pet-care franchises form new trade organisation

A group of pet-care franchises have joined forces to put the wellbeing of pets at the forefront of the £3.1 billion pet-care industry, resulting in the formation of the Pet Care Franchise Association (PCFA)...


 

A group of pet-care franchises have joined forces to put the wellbeing of pets at the forefront of the £3.1 billion pet-care industry. 

 

Their collective efforts have resulted in the formation of the Pet Care Franchise Association (PCFA), a new trade organisation with the primary aim of enhancing animal welfare standards for companion animals. 

 

The PCFA, whose members include Petpals, We Love Pets, Barking Mad and PetStay,  has received official recognition with City of London Corporation acting as Primary Authority for their members.

 

With the new Primary Authority partnership, the PCFA has gained significant influence in establishing national standards for the franchised pet-care industry with local authorities. This recognition strengthens the PCFA’s position as a leading power in promoting and maintaining animal welfare standards, making it a trusted resource for franchisees, pet owners and industry stakeholders alike. 

 

Spearheading the campaign at Petpals is Brand Development Manager David Gray.

 

“The PCFA’s recognition with City of London in establishing a Primary Authority partnership will significantly bolster our efforts to influence consistency and higher standards working with local authorities,” said David. 

 

“It provides us with a stronger platform to advocate for and shape regulatory change that prioritise animal welfare in the pet-care industry, solidifying our position as a respected body and enabling us to work closely with local authorities to implement the highest possible standards of care.”

 

In their mission to ensure that pets receive the quality care they deserve throughout the UK, their initial focus is set on animal welfare standards specifically for home boarding services.

 

“There have been many inconsistencies and issues with how local authorities interpret the Department for Environment, Food and Rural Affairs (Defra) regulations on boarding and animal care,” explained David. “Many people are boarding without licences, boarding pets without training or support or operating as self-employed for countries outside the UK. We aim to reduce these inconsistencies, cut the red tape and put the focus back on animal welfare.”

 

Defra leaves it to local authorities to license home boarding in their local areas. A licence means the home boarder is trained in pet welfare and holds the correct insurance. Crucially, for pet owners it is the ‘safe standard’, meaning the business has been inspected and operates to ensure welfare standards are consistent and that the business is competent.

 

“Using a booking agent middleman like many pet-sitting websites leaves the responsibility on the pet owner to check if the boarder is licensed, insured or trained – which is not often made clear,” said David. “Many just assume that it is part of the process a home boarder would need to cover before listing on the website. It can often be stressful when arranging someone to care for your dog when you’re also trying to organise a family holiday, but the PCFA are offering the steps to check before placing your dog with a home boarder.”

 

By following the PCFA’s recommended steps, pet owners can ensure the wellbeing of their beloved companions while they are away by making informed decisions and selecting a home boarder who meets the necessary standards.

  1. Begin your search early – Looking for a home boarder as soon as you book the first part of your holiday gives you ample time to conduct thorough research and find a home boarder that meets your pet’s specific needs. This allows you to carefully evaluate different options and make an informed decision regarding the best possible choice for your pet’s care.
  2. Ask to see the licence during your initial enquiries – Legally, a boarder must have a copy of their licence on display when you visit the premises. Requesting to see this licence is crucial, as it ensures that the home boarder has received proper training and possesses the necessary insurance to provide a safe and secure environment for your pet. If in doubt, check with your local authority licensing department.
  3. Do not assume they are experts – Do your homework, ask questions and check reviews. By law, you must meet the boarder looking after your dog before your trip. The boarder must keep written records, be qualified and possess a canine first aid certificate dated within the last three years, so request to see them. Additionally, asking for references from other pet owners who have used the home boarder’s services provides valuable insights into the quality of care provided.
  4. It is your responsibility – As part of the booking and assessment process, you will be asked to sign a number of ‘consents’ allowing the boarder to walk, exercise and feed your dog, as well as a vet authorisation if required. If you use a booking agent or intermediary to find a boarder, remember it is still your responsibility to check the person recommended is licensed.

“Ultimately, as a responsible dog owner, the onus is very much on you to check, but the PCFA believe it shouldn’t be that way,” said David. “Unfortunately, by inadvertently supporting unlicensed and unregulated operators, poor welfare standards will continue putting our much-loved family pets at risk. One of the first tasks the PCFA and City of London will be jointly working on is a public awareness campaign to highlight these issues and work together with local authorities to make it far easier for owners to find licensed home boarders.”

 

Following this focus on home boarding, the PCFA will turn its attention to dog walking and public safety. “While home boarding has been our initial focus, we recognise the importance of ensuring the wellbeing of pets extends to all aspects of their care,” explained David. “By addressing dog walking and public safety, we aim to continue to raise standards, enhance training and promote responsible practices within the industry. Our goal is to create a safer environment for both dogs and the public while reinforcing the reputation of pet-care services as reliable and trustworthy.”

 

“Much more needs to be done as it’s too easy for unethical pet-care providers to slip through the net and deliver care that does not meet minimum standards,” said Kevin Thackrah, Director of Petpals. “At Petpals, we firmly believe that pet ownership is a privilege, not a right. That is why we wholeheartedly champion the commitments of the PCFA and will continue to represent the various initiatives as we work with other trusted brands for the rights of pets around the country.”

 

For more information about the PCFA, visit www.pcfa.uk

 

 
Natures Menu launches new Raw Freeze Dried range

Natures Menu has launched a brand new Freeze Dried range set to make raw feeding the most convenient it’s ever been...


Natures Menu has launched a brand new Freeze Dried range set to make raw feeding the most convenient it’s ever been.

 

Available in four flavours (beef, chicken, turkey and lamb) and two pack sizes (120g and 250g), the Freeze Dried nuggets are a completed and balanced 80:20 meal option – 80% meat and offals with 20% fruits, vegetables, vitamins and minerals. All flavours offer natural, high quality ingredients; clear health benefits; and maximum convenience with no compromise on taste or quality.

 

Using the closest technology to raw feeding, freeze drying is a minimally processed option that removes almost all of the water content without cooking. The process subsequently locks in the nutrients and flavours to offer digestive health benefits and the most convenient alternative to frozen raw.

 

The range is designed to be interchangeable with the Natures Menu 80:20 complete and balanced raw range. The ‘raw with no thaw’ format means it’s the best alternative to raw when owners don’t have access to a freezer and can be just poured and served making it ideal for when owners and pets are on the go.

 

Melanie Sainsbury, Veterinary Expert at Natures Menu, said: “Raw feeding offers a wealth of benefits, however we do understand that it requires pre-planning and can be challenging if owners don’t have access to a freezer such as when they’re on holiday.

 

“The new Freeze Dried range is born from 40 years of research, nutritional experience and knowledge crammed into one bitesize nugget. The range offers pet owners the best of both worlds – natural high quality ingredients, maximum nutrients preservation and digestive wellbeing in the most convenient format available.”

 

Natures Menu specialises in raw and natural dog food made with quality meats and fish, blended vegetables, fruits and healthy carbohydrates - and uses British suppliers and ethical product sources wherever possible. 

 

To access the Natures Menu trade portal, visit: https://trade.naturesmenu.co.uk/login