Butcher’s Pet Care has been providing naturally nourishing food for dogs for over 30 years. The company has always been passionate about the ingredients that go into its products – it is deep rooted in its ethos and stems from its heritage in farming and butchery.

The canned dog food brand has introduced new on-pack and digital communications to better help people to understand that Butcher’s only uses great ingredients to give dogs the nourishing food they would instinctively choose. Dialling up its existing messaging so that it’s easy to see that all the meat is sourced from British and Irish farms and that all recipes are free from any nasties. Every recipe is grain free with the exception of a few specially designed ‘sensitive’ products that use wholegrain rice.

The new simple, modern blue design, revealed at Crufts 2018, focuses on the company’s farm to bowl ethos and ingredient benefits, helping dog owners to better understand the naturally nutritious food Butcher’s makes. The new packs better communicate the company’s heritage in farming and it’s passion for great ingredients that dogs love!

Butcher’s created the first grain free super food for dogs back in 1987 and since then the iconic tripe has become the nation’s favourite – outselling any other!

Rachel Collinson, General Manager for food for dogs at Butcher’s Pet Care, says: “At Crufts last year, we were lucky to meet many of our loyal shoppers and were totally blown away with the passion people showed for our products. Our recipes contain everything a dog needs, and nothing it doesn’t. Dogs have different nutritional needs to us, naturally preferring nutrient rich offal, liver and tripe that we humans typically shy away from. That’s why our recipes use these super food ingredients, all carefully sourced from 100% British and Irish farms.”

Collinson adds: “Butcher’s has always done the best by dogs in terms of their ingredients, but shoppers told us it was time to update our look and shout about the great things we do.”

Available in trays, foils and cans, Butcher’s food for dogs range offers complete and balanced meals – created from naturally nutritious ingredients, all sourced from British and Irish farms and free from artificial colour, flavours and preservatives. They also don’t contain any fillers or bulkers.

The updated range is starting to roll out on shelf now.