Up-and-coming pet food business, Vale Pet Foods, which is based in Leicestershire, will be launching new packaging for its raw food range at Crufts. 

Crufts takes place at the NEC Birmingham from 9 March-12 March and Vale Pet Foods can be found in Hall 2 Stand 55.

Vale Pet Foods was founded by two dog trainers, husband and wife Luke and Mairi Chapman who also run a busy little farm in the Northamptonshire countryside. As dog trainers they became very aware of the sensitivities and intolerances to food that many dogs had developed. They saw first-hand how diet can massively impact a dog’s behaviour, its appearance and also its development. Vale Dog Food was created to provide customers with a naturally wholesome diet, packed with a good healthy source of protein and the right oils and minerals to benefit skin and joints. They produce a range of grain and gluten free dry food recipes, raw food recipes and natural treats.

All products only use meat sourced from the human food chain and the finest ingredients and packed with vital nutrients that are needed to contribute to great overall health. 

All of Vale Pet Foods’ 80/10/10 varieties of raw contain the perfect balanced ratio of meat, offal, bone and nutrients to ensure that every dog is provided with everything they need to maintain great overall health and wellbeing.

There are a number of varieties to choose from: Purely, Chicken, Purely Beef and Purely Duck for those dogs that prefer a single protein source. Duck and Beef, Duck and Tripe, Turkey and Beef, Beef, Tripe and Turkey, Beef, Tripe and Chicken are complete recipes.  Chicken and Lamb, Beef and Tripe and Beef and Green Tripe are 50/50 recipes. There is something there even for the most sensitive of tummies.

The new packaging comes in recyclable plastic 1 kg tubs with attractive cardboard sleeves.

For further information please visit. www.valepetfoods.com