In This Issue
PetQuip Award winners revealed at glitzy event
Lifetime Achievement Award for Bruce Fogle
Crowds flock through the doors on first day of PATS Telford
PATS Telford 2016 New Product Award winners revealed
The joy of PATS...an outsider’s perspective
Exciting ranges from Bucktons and Nature's Feast
Lily’s Kitchen unveils cat range, its biggest launch to date
Pets Choice expansion continues with new appointments
Vitalin launches new Premium Cat Food range
PIF offers free bubbly to pet business who join at PATS
Benyfit Natural showcases Lifestage and Special Diets
Pedigree Wholesale launch SmartBones
Beco goes fishing for compliments
Get your own copy of Pet Trade Xtra
AmPet to distribute innovative goDog toys in the UK
New recipe added to GA's Grain Free range
Edgard & Cooper announces UK launch
Rising star Cotswold RAW makes PATS debut
AATU unveils wet food products at PATS Telford
WildWash to unveil new range at PATS Telford
Exclusive pet accessories from Italian company Petitamis
alcott retractable leashes are leading the way
Breed-specific dog shampoo launched at PATS
Radical new tortoise home showcased at PATS
URICA joins forces with PetQuip to provide details of new risk-free access to cash service
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The joy of PATS...an outsider’s perspective


PATS 2016 provides a fitting three year anniversary since marketer Ian Hills (Purple Pilchard) first dipped his fins in the fast-moving world that is premium tier pet food.

Ex Ben & Jerry’s marketer (and owner of Scruffy the Cockerpoo) Ian had set up Purple Pilchard back in 2007 to champion the specific needs of young, cash-strapped artisanal brands looking to make meaningful breakthroughs in the marketplace.

It was a chance encounter with Suzanne Brock (Nutriment) back in 2012 that first alerted Ian to the bold, meticulously researched ambitions of various fleet-footed disruptor brands seeking to offer nutritionally-dense pet food alternatives to the over-processed corporate fodder that still dominates so many pet food shelves.  

Nutriment wanted a vocal, no-nonsense range that talked with conviction and authority whilst enjoying itself every step of the way. 

According to Ian, "Suzanne’s enthusiasm and willingness to embrace new ideas was infectious and in no time Nutriment’s marketing was punching well above its weight.’"

It was actually a selfless Suzanne who put Ian in touch with fellow ‘raw’ pioneers Cotswold RAW (Chris Brierley) who had their own intriguing rural take on how to improve raw feeding convenience and appetite appeal and have also been a joy to work alongside this last year.

Last but by no means least is Joe and the Dog Treat Company, who Ian also got talking to at a PATS show (albeit Sandown 2015). 

According to Ian, "Joe wanted to establish top quality dog treats (free range eggs, chicken livers and beneficial herbs) that married stunning art deco packaging designs with an addictive sense of humour and a generous smattering of associated health benefits," a vision that has recently spread far beyond these shores to markets as diverse as South Korea, Italy, Germany and the United States.

As a once-upon-a time outsider Ian wanted to take this opportunity to celebrate PATS as the perfect showcase for aspiring British born brands looking to showcase their bold new visions for more meaningful, forward-thinking pet foods.

www.purplepilchard.co.uk

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