In This Issue
Pet firm told to remove 'unsubstantiated' dog bed claims from promotional material
Dragons' Den contestant launches premium pet service
Pet retail expert helping companies to grow their business
Dog training business gets 'paws up' from Theo Paphitis
New cost-saving benefit for PIF members
Insect protein pet food secures first garden centre stockist
Dorwest launches all-new 100% natural pet shampoo bars
The Rainforester extends range in new packaging
Mr Bug targets dog-friendly hospitality sector
Paleo Ridge introduces additions to Classic Treat range
Crufts in numbers 2023 plus fascinating facts and stats
Rawgeous-sponsored champion limbers up for Crufts
Vale Pet Foods launches new raw food packaging at Crufts
Award-winning Furr Boost set for Crufts appearance
Get your own copy of Pet Trade Xtra
BVA responds to Northern Ireland Protocol announcement
Windsor Framework brings many positives, says NOAH
New CEO at Swedish pet food giant
Grooming tuition for military personnel
Leading vet speaks out in support of probiotics
New pet crematorium in Harrogate now open
The best of last edition of Pet Trade Xtra
Launch of exciting new show for fishkeepers
Award-winning pet shop set to close next month
Double celebration for pet store owner
Pets at Home advertises job roles at new fulfilment centre
Microwaved meals for dogs claim to be pet industry first
Exciting new products to be launched at PATS Sandown
PATS Sandown exhibitor spotlight: Loerie Trading
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Award-winning Furr Boost set for Crufts appearance

Furr Boost will be exhibiting at Crufts, which takes place at the NEC Birmingham on 9-12 March, and there will be a lot for visitors to see.

 

Furr Boost is a multi-award winning smoothie drink which contains a meat, fruit and vegetable, along with added oils and vitamins. It’s more than a hydration drink as it supports a dog’s wellbeing in areas such as digestion, skin and coat, anxiety, metabolism and immunity. 

 

Voted Best Product Innovation (Food and Treats) at PetQuip Awards 2022 and Best Dog Product at the Pet Industry Federation Awards 2022, Furr Boost has multiple uses.

 

Furr Boost can be added as a topper to dry foods to give full hydration and extra nutritional value to a dog’s meal. On hot days or when in exhibition halls or at show grounds, you can freeze Furr Boost to make a tasty treat which your dog can lick to keep cool or you can simply pour into a bowl for your dog to enjoy. Pour into a LickiMat and you will keep any anxious dog occupied and happy. 

 

Furr Boost is also excellent for senior dogs that need something nutritional, comforting and soothing. The product is also handy to pop in a bag or car for travelling to shows or going on holiday. Simply give the carton a good shake, flip up the sides, fold over the top along the razor strip and tear off to serve.

 

Furr Boost is particularly popular with Flyball and Dog Agility competitors. A carton of Furr Boost gives instant hydration to any dog that has been competing hard in the ring keeping them nice and fresh for each round of the event. It is also a refreshing drink for dogs who take part in heelwork to music and obedience competitions as well.

 

Furr Boost is available in three varieties, which all use the best quality 100% natural human grade ingredients: Chicken, Butternut Squash & Cranberry, Pork, Apple & Sweet Potato and Beef, Broccoli & Blueberry. 

 

Other added ingredients include flaxseed, coconut and salmon oils, dried sea kelp, chicory root extract, yeast beta glucan, vitamins B&C and water. Furr Boost try to keep the ingredient list as simple and natural as possible whilst giving the dog key nutrients. 

 

Furr Boost is also a sustainable product using packaging materials which are recyclable avoiding single use plastic as each smoothie is available in a Tetra Pak Carton.

 

Pet owners can visit Furr Boost’s stand at Crufts, Hall 1 stand 127, to purchase a pack and see how Furr Boost can be used to treat you dog in a variety of ways. There will also be a free prize draw to win a hamper of goodies for your dog and a few other surprises as well.

 

For further information visit www.furrboost.com

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