In This Issue
IAMS® introduces Minis, the nutritious dog treats for healthy rewards
Councils fail to justify large fees for licensing pet shops
HOWND ready for Bring Your Dog To Work Day
Britain is NOT a nation of pet lovers, says welfare charity
Lettuce is dangerous for rabbits, says Pets Corner expert
PetSafe owners expands portfolio and buys Piddle Place
New Product Showcase will be bigger than ever at PATS
Hill's pet food recalled over animal illness fears
GA girls get covered in mud to help fight cancer
FELIWAY advertising campaign hits TV screens in July
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New ACANA Heritage Senior Dog Food
Simpsons Premium and Alpha Spirit now available from Pedigree Wholesale
New appointment at Grove Pet Foods
‘Fish ‘n’ Hips’ chewy treats fox spitters
Bents to partner with local RSPCA
Introducing the Zogoflex Display Unit
Skinner’s announce sponsorship of the Dog Arena at BBC Countryfile Live
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IAMS® introduces Minis, the nutritious dog treats for healthy rewards
Unlock a market worth £104m*

As human food trends continue to influence pet food development across Europe, IAMS® has responded to consumer demand for healthy dog treats which allow pet owners to combine nutrition and reward** with its new IAMS® Minis. The range, which illustrates IAMS® ongoing dedication to improving pet nutrition, is rich in taste, low in fat and made with no artificial flavouring.

Many pet owners will be familiar with their dog hanging around during meal time in the hope they might receive a treat but as a retailer it’s important to remind your consumers that what their pet eats, isn’t always what they need allowing you to tap into a market worth £104m*.

Making low-fat IAMS® treats a reality

Minis Dog Snacks
are irresistibly tasty and a healthy reward for any sized dog providing long-lasting chewing fun. Made without gluten, packed with vitamins, and low in fat, IAMS® Minis really are a guilt-free treat that can be used to reward dogs while keeping their health a top priority. IAMS® Minis are available in three different taste variants:
  • Lamb with Cranberry
  • Beef with Apple
  • Chicken with Carrots

Celine Gustin, Senior Marketing Manager at IAMS® comments: "At IAMS®, quality nutrition is at the heart of everything we produce, and we know a balanced diet makes a big difference to dogs – from their health and well-being to the way they look. We hope to reinvigorate the snack market with our brand new IAMS® Minis range and to educate consumers that tit-bits and fatty treats from the table aren’t the best way to go for a healthy and happy pet.”

IAMS® Minis will be available to purchase with an RRP of £1.29 from specialist pet shops and grocery retailers nationwide. For more information visit the IAMS® website at

*Pet Food Market Data Report 2015

 ** Tom Willard, PhD -

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