Innovative pet product set for Dragons' Den
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Pet product inventor John Nichols stars in the Dragons’ Den this Sunday when he attempts to secure investment for his innovative HandiScoop.
John will be shown asking the Dragons for a sizeable investment in return for 15% of his company.
In the episode, the Dragons ponder the potential of the canine poop-scooping device. Will the Dragons find the product barking, or will dog-lover Deborah Meaden be tempted to take a punt? Tune in to BBC2 at 8pm to find out.
John told Pet Trade Xtra that he found the whole experience of entering the Dragons’ Den “extremely daunting but in a strange way enjoyable,” although he couldn’t say whether his bid for investment was successful or not.
John invented the HandiScoop five years ago and has sold over 50,000 units. The product has already appeared on television, featuring on ITV’s ‘This Morning’.
He has just gone into partnership with Steve Driver, of Pet Trade Innovations, who will be using his knowledge of the pet industry to drive sales of the product even higher.
Over the next few months the partners will be relaunching the product in new improved packaging with a new video.
To discover more about the product visit www.handiscoop.com
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