Natures Menu, which boasts the largest raw pet food factory in Europe, is set to double its £40m turnover over the next five years.

The Norfolk-based company began production at its £12.6m factory in Snetterton in October, with all staff moving over from former headquarters at Watton by the end of last year.

Managing director Craig Taylor told his local Eastern  Daily Press newspaper: “At Watton we were making today to deliver tomorrow. We chose this site because of the infrastructure and the location for logistics. Being on the A11 is a boost for us as a business that needs to get out of Norfolk.”

According to the newspaper, the total investment in the Snetterton site was more than £16m, once machinery and other infrastructure costs had been factored in. The workforce increased from 70 to 220.

Mr Taylor said the business will continue to reinvest in technology, education and brand awareness – in which cause alone it is investing £4.8m this year.

He added: “The pet food market is worth £2.8bn in the UK and is growing at 16% year-on-year. Our business has high double-digit growth and we want to continue to push those numbers.”

The full Eastern Daily Press report can be read by clicking here