In This Issue
PATS Sandown sees 3% rise in visitor numbers
PATS Sandown 2017 New Product Awards revealed
Buzz of activity on first day of PATS Sandown
GA MYLABEL launches four new Grain Free recipes
'Join the meat-meal-free revolution', urges Beco
New super premium partners wet cat food launched
Danish Design unveil new products at PATS
Three new ‘Niblet’ treats from Mr Johnson’s
flexi NEW COMFORT – the multi talent with soft grip
Forthglade unveils new products at PATS
Chance to win £300 worth of Super Premium Cat Food
Cat stand wins top award at premier dog show
Free freezer giveaway at PATS with Natures Menu
Beaphar celebrates 75 years at PATS Sandown
Collarways excited by the launch of Qwizl toy
Benyfit Natural launches new Mini recipes
Cheshire rescue dog awarded ‘Animal OBE’
Groom Room raises £20k for Air Ambulance
Get your own copy of Pet Trade Xtra
PetSafe owner acquires Solvit Products
Pet companies sweep Lancashire’s Red Rose Awards
Great British Breakfast joins Sunday Lunch on Lily's Kitchen menu
Natures Menu launches new Mighty Mixers
New varieties are the recipe for success for ZiwiPeak
Chuckit! makes a splash with summer ‘Hydro’ range
SAI Global strengthens commitment to animal welfare
Animology shows its ‘True Colours’ with the launch of colour enhancing shampoo
Hilton Herbs unveils new multi-lingual trade-only websites
Bogar range of dental products set for trade show
WOOF&BREW launches herbal 'wine' for dogs and cats called Pawsecco
Johnson's launches larger size of Aloe Vera Shampoo
WildWash launches two natural flea repellent products
Introducing Podium Pet Products - A home to innovative pet product solutions
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Contact neil.pope@tgcmc.co.uk for all editorial matters.

Pictured: Billie-Jean, a Lancashire Heeler who brings lots of joy to the Pet Trade Xtra office, has been making the news herself. She won the breed's Junior Bitch class at Crufts and went on to claim the Reserve Bitch prize. She's seen here with her handler Justine Thompson.

Email ben.greenwood@tgcmc.co.uk to discuss advertising and sponsorship opportunities.
Chuckit! makes a splash with summer ‘Hydro’ range

Dog toy brand Chuckit! has launched an innovative new ‘Hydro’ range of dog toys, set to transform Summer adventures with a water absorbent core for constant hydration.

Combining fun and function for Fido, the unique range, unlike any other on the UK market, is designed to keep parched pooches cool during the hottest summer months, without compromising on play time.

Benefitting from a unique ‘HydroSqueeze’ concept, the HydroSqueeze Duo Tug (Medium RRP, £15.99) HydroSqueeze ball (Medium RRP, £6.99) and HydroSqueeze Bumper (Medium RRP, £14.99) are reimagined versions of classic customer favourites - but with a refreshing new twist.

All of the ‘Hydro’ toys launching this Spring, boast Chuckit!’s first ever super absorbent foam centre, which has been designed to hold and slowly release cold water during play when the toys are squeezed, tugged or chucked!

Another cool addition to the Chuckit! ‘Hydro’ range, the HydroFreeze ‘fill and freeze’ ball (Medium, RRP £9.99) provides hours of chilled play time with its internal freezing core which slowly melts over time, releasing hydrating cold water and providing a fun new dynamic to your dog’s favourite fetch games.

As dogs lose more water during play, especially through panting in warmer temperatures, the ‘Hydro’ range gives peace of mind to owners that even whilst playing, their dog is constantly replenished without the need to halt play or carry cumbersome bowls and bottles on walks.

The durable rubber and polyester shells featured across the range also mean that, as well as having a splashing time this Summer, the robust toys will stand up to the challenge of paws and jaws all year round too.  

Will Baggaley, Brand Manager for Chuckit!, comments: “After the success of our Max Glow range, we’re excited to be launching another seasonal range for customers, this time for Summer.

“The Hydro range promises something entirely new for customers looking to expand their pooch’s collection, not only catering to Fidos looking for a refreshing new way to have fun, but also ensuring dogs are safe, nourished and healthy during summer play with cool, hydrating toys.”

For more information on Chuckit, visit: http://chuckit-toys.co.uk

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